delaware - introduction in social media. opportunities b2b

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Successful with social media

Stefaan Lammertyn - Pixular - @slk8500Monday 11 June 12

http://flic.kr/p/4GafD

http://flic.kr/p/4GafD

Monday 11 June 12

Stefaan Lammertyn - Pixular - @slk8500Monday 11 June 12

Monday 11 June 12

Websites

Content Management Systemen (CMS)

E-mail marketing

Hosting

Social Media

Stefaan Lammertyn & Patrick Maes

[email protected] 25 46 44

www.pixular.be

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Foto: Mieke Verhelle - KWMonday 11 June 12

Monday 11 June 12

http://lyricsfever.net/

Full house, empty house...

Monday 11 June 12



Program

1. We are halfway...

2. Social media? Definition & Findings

3. Can’t see the wood for the trees

4. Twitter/LinkedIn/Facebook: tip of the iceberg

5. Opportunities & Pitfalls

6. On your marks, get set, GO

Monday 11 June 12

Monday 11 June 12

WHO LOOKS FOR IT, WILL FIND IT

Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx

#SM4KMOMonday 11 June 12

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http://flic.kr/p/8BVyDx

Looking for a needle in a haystack &finding the farmer’s daughter instead

Pek van Andel

SERENDIPITY

Monday 11 June 12

Monday 11 June 12

Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9GMonday 11 June 12

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http://flic.kr/p/5Rz9G

There was a time...

#01 > We are halfway...

#01

Monday 11 June 12

WE ARE HALFWAY

#01 > We are halfwayMonday 11 June 12

Digital is the new normal

#01 > We zijn halfweg#01 > We are halfwayMonday 11 June 12

Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm


http://flic.kr/p/7g7nSm

http://flic.kr/p/7g7nSm

WHAT ARE SOCIAL MEDIA?

“Social media are the online tools and platforms that people use to share their

opinions, insights and experiences.”

#02 > Social media: Definition & Findings

#02

Monday 11 June 12


#02

EU: 232 million US: 222 million ASIA: 219 million

Monday 11 June 12


#02

Monday 11 June 12

Facts & figures

• Growth!

• On average 55 minutes/day on Facebook

• 65% of TOP100 companies on Twitter

• all ages use this kind of media 7 > 100

Monday 11 June 12

Findings

#02 > Sociale media: Definitie & Vaststellingen#02 > Social media: Definition & FindingsMonday 11 June 12

Vaststellingen

#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & VaststellingenMonday 11 June 12

Monday 11 June 12

#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & VaststellingenMonday 11 June 12

Photo by elston - http://flic.kr/p/Mnf9T


http://flic.kr/p/Mnf9T

http://flic.kr/p/Mnf9T

Photo by lindacq - http://flic.kr/p/5xnpUX


http://flic.kr/p/5xnpUX

http://flic.kr/p/5xnpUX

Photo by The Next Web - http://flic.kr/p/8g2yDN

In our time...


http://flic.kr/p/8g2yDN

http://flic.kr/p/8g2yDN

Voortrekkers...https://www.facebook.com/profile.php?id=100001150301851

https://www.facebook.com/profile.php?id=100001150301851Monday 11 June 12

https://www.facebook.com/profile.php?id=100001150301851




THEN... NOW

45#02 > Sociale media: Definitie & Vaststellingen#02 > Social media: Definition & Findings

http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2012

Computing devices

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THEN... NOW



Connectivity

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THEN... NOW



Life Stories

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THEN... NOW



News & Information

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THEN... NOW



Note Taking

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THEN... NOW



Education

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THEN... NOW



Music

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THEN... NOW



Navigation

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THEN... NOW



Business Collaboration

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We want to share...#02 > Sociale media: Definitie & Vaststellingen#02 > Social media: Definition & Findings

Monday 11 June 12

Findings

The brand experience transcends the product level

Brand is Emotion!

Word of Mouth is World of MouthFan makes new Fans

New consumer is a Trend, not a hype

55#02 > Sociale media: Definitie & Vaststellingen#02 > Social media: Definition & FindingsMonday 11 June 12

Findings“Nothing influences a person more than the

recommendation of a trusted person” Marc Zuckerberg - Facebook

78% consumers believe

recommendations of others56#02 > Sociale media: Definitie & Vaststellingen#02 > Social media: Definition & Findings

Monday 11 June 12

http://visual.ly/social-media-and-maslow’s-hierarchy-needsMonday 11 June 12

http://visual.ly/social-media-and-maslow

http://visual.ly/social-media-and-maslow

58#05 > Kansen en Valkuilen

Opportunities of SM


Be there where your customers are!

Monday 11 June 12

#02 > Social media: Definition & Findings http://richardatdell.blogspot.be/Monday 11 June 12

http://richardatdell.blogspot.be

http://richardatdell.blogspot.be

Opportunities of SM

1. Branding

2. Leadgeneration - sales support

3. Recruiting & PR

4. Market research

5. Loyalty

60#02 > Social media: Definition & FindingsMonday 11 June 12

6. Internal communication

7. Competitive advantages

8. Showing expertise

61#05 > Kansen en Valkuilen

Opportunities of SM

#02 > Social media: Definition & FindingsMonday 11 June 12

BRANDING

62#02 > Social media: Definition & Findings

BRANDING

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LEAD

LEAD GENERATION

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RECRUITMENT

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Dare to ask your audience... RESEARCH

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Photo by jenlen - http://flic.kr/p/7ecxTj

CONNECTUPDATESHARELEARN

COLLABORATE

INTERNAL COMMUNICATION

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http://flic.kr/p/7ecxTj

http://flic.kr/p/7ecxTj


BRANDINGExpertise

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You know these...

#03 > Can’t see the wood for trees

#03

Monday 11 June 12

#03 > Door het bos de bomen#03 > Can’t see the wood for treesMonday 11 June 12

CAN’T SEE THE WOOD FOR THE TREES

1. Blogs

2. Microblogs: Twitter - Yammer - ...

3. Social Networks: LinkedIn - Facebook - Google+- ...

4. Media Sharing: Youtube - Slideshare - Spotify - ...

5. Location Based apps: Foursquare

#03 > Door het bos de bomen#03 > Can’t see the wood for treesMonday 11 June 12

BLOG

Monday 11 June 12

YOUTUBEMonday 11 June 12

4squareMonday 11 June 12

TWITTER

#04

#04 > TwitterMonday 11 June 12

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CANCHANGE

YOURLIFE

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http://flic.kr/p/8EEp4V

http://flic.kr/p/8EEp4V

Twitter

• Microblog

• Text message of the Internet

• Tweet = message < 140 characters

• Constant message flow

• Following = people you follow

• Followers = people following you

Microblog76#04 > Twitter#04 > Twitter

Monday 11 June 12

Jargon

• Users: @username ex. @slk8500

• ReTweet = Resend Tweet(RT)

77@SLK8500 www.pixular.be#04 > Twitter#04 > TwitterMonday 11 June 12

http://www.pixular.be

Jargon

• # HASHTAGS = Metadata = keyword#KortrijkXpo #PanoramaTV #TwitterABC

• @slk8500: public answer

• d slk8500: Direct Message - private...

78#04 > Twitter#04 > TwitterMonday 11 June 12

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6. ToekomstMonday 11 June 12

http://flic.kr/p/8g9p1o


Tools

• On your PC/MAC or Smartphone

• www.twitter.com / search.twitter.com

• Application: Twitterbird/Tweetbot

• Combination: Hootsuite/Tweetdeck


http://www.twitter.com

http://www.twitter.com

Efficient twittering

• Tell others your story

• Better with Added Value

• Use links in your messages

• Ask questions & give answers

• Share your knowledge & insights

• TXS, be thankful - don’t forget your grandmother


83

Monday 11 June 12

#04 > Twitter#04 > TwitterMonday 11 June 12

Why using Twitter?

• Listening

• Learning and discovering/ People/ Things

• Ask Question #daretoask #dta

• Give & Receive

• Share knowledge > expert

• Be found! SEO

#04 > Twitter#04 > TwitterMonday 11 June 12

Monday 11 June 12

www.starttotweet.be

Monday 11 June 12

http://www.starttotweet.be

http://www.starttotweet.be

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LinkedIn

Networking is Just like Working

90#04 > LinkedIn#04 > LinkedInMonday 11 June 12

LinkedIn

• Knowledge > Contacts

• Who knows who ?

• Professional use

• Status updates - recommendations - Q&A

Social Network


92#04 > LinkedIn#04 > LinkedIn

degrees of separation...

Monday 11 June 12

The strength of your network

Monday 11 June 12

LinkedIn > Network

• Seek and you shall find

• Contacts of contacts

• Join groups

• Recommendations

• Presentations

• Detect opportunities


96#04 > LinkedIn#04 > LinkedIn

Groups

Monday 11 June 12

LinkedIn > Network

• Personal invitations

• Dare to ask questions

• Be willing to give answers

• Build up!

• Observe the hygiene of your network


Networking


LINKEDIN

Pay for publishing jobsMonday 11 June 12

LINKEDIN

Vacatures betalend publicerenMonday 11 June 12

FACEBOOK

101#04 > FacebookMonday 11 June 12

Functions

• Latest news

• What are you doing? Schmoozing

• Invitation/Reminder

• Interaction > Feedback

• Draw attention

• Stay in touch...

102#04 > Facebook#04 > FacebookMonday 11 June 12

103#04 > Facebook#04 > FacebookMonday 11 June 12

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PINTerestPINterest

107#02 > Sociale media: Definitie & Vaststellingen

Do you know ...?

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Pitfalls

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Reputation

• WHAT is being said about me ?

• WHO is saying it?

• WHAT action? How to follow up?

113#05 > Kansen en Valkuilen#05 > Odds and PitfallsMonday 11 June 12

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7 out of 10messages onsocial mediaare positive

Monday 11 June 12

ReputationThe internet never forgets!

115#05 > Kansen en Valkuilen#05 > Odds and PitfallsMonday 11 June 12

About BP but not from BP...116#05 > Kansen en Valkuilen#05 > Odds and Pitfalls

Monday 11 June 12

NO MAGIC BUT

STRATEGY

117#06 > On the line, get set, GOMonday 11 June 12

SocialMediaRoadmap

118#06 > On the line, get set, GOMonday 11 June 12

6. Toekomst

Leaflet & pills...

Helpful

Monday 11 June 12

Photo by coconinoco - http://flic.kr/p/8g9p1o

6. ToekomstMonday 11 June 12



Pixular.be

Pixular

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122

To score, you must shoot

Monday 11 June 12

Photo by Peter E. Lee - http://flic.kr/p/7o45Qb

Customer connected Employees are your company’s rock stars

Monday 11 June 12

http://flic.kr/p/7o45Qb

http://flic.kr/p/7o45Qb

There is a secret to Twitter success and it’s the same secret for all of social media,

especially business social media:

wake up & write@gitomer

Monday 11 June 12

. . .Photo by janineomg - http://flic.kr/p/7Lsz4B

Monday 11 June 12

http://flic.kr/p/7Lsz4B

http://flic.kr/p/7Lsz4B

Photo by jpmatth - http://flic.kr/p/a8fjQQ

THOU SHALL LISTEN

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http://flic.kr/p/a8fjQQ

http://flic.kr/p/a8fjQQ

It’s about conversations, and the best

communicators start as the best listeners

Brian SOLIS

#01

Monday 11 June 12

LISTENING

• Name of organization

• Brands & Employees

• Programs

• Website

• Keywords from sector

• Colleagues & Competitors

#01

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LISTENING

• Let the technology work for you

• Monitoring

• Social Mention/Google Alerts

• Tracebuzz/Engagor

#01

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#01

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Photo by cliff1066™ - http://flic.kr/p/5Mf7xA

THOU SHALL DETERMINE YOUR GOALS

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GOALS

• Increase customer satisfaction

• Visibility & name recognition

• Market research

• Expertise

• PR

• Recruitment

• Press

#02

Commandment II: Thou shall determine your goalsMonday 11 June 12

GOALS

Make sure your goals fit into the overall marketing strategy

of your company

#02

Commandment II: Thou shall determine your goalsMonday 11 June 12

Photo by contemplative imaging - http://flic.kr/p/6pLTXu

THOU SHALL DEFINE YOUR

TARGET AUDIENCE

Monday 11 June 12

AUDIENCE

CustomersIndividuals

Prospects Press

Government

Young peopleSeniors

Consumers

#03

Companies

Candidates

Commandment III: Thou shall define your targetsMonday 11 June 12

WHICH CHANNELS?

Monday 11 June 12

CHANNELS #04

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THOU SHALL DEFINE YOUR BENCKMARKSPhoto by steve loya - http://flic.kr/p/2h3DRh

Monday 11 June 12

http://flic.kr/p/2h3DRh

http://flic.kr/p/2h3DRh

#05BENCHMARKS

• # website visitors

• # FB fans

• # Followers on Twitter

• Applies for information

• Mentions in the press

• ....

Monday 11 June 12

THOU SHALL ORGANIZEPhoto by police5151 - http://flic.kr/p/6gXUcq

Monday 11 June 12

http://flic.kr/p/6gXUcq

http://flic.kr/p/6gXUcq

ORGANIZE

• Support within the organization

• Sensitize ...

• SM-coordinator

• Guidelines

• Actions & reactions

#06

Commandment VI: Thou shall organizeMonday 11 June 12

Social Media PolicyGood agreements = good friends!

#09

Monday 11 June 12

Employees

#09

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No mother-in-law!

#09

Monday 11 June 12

Trust creates Trust

#09

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Responsibility

Guidelines

#09

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Make one personSM-master

#09

Monday 11 June 12

THOU SHALL INTEGRATEPhoto by Vermin Inc - http://flic.kr/p/4ymfpb

Monday 11 June 12

http://flic.kr/p/4ymfpb

http://flic.kr/p/4ymfpb

INTEGRATE

• Both offline and online

• Website - newsletter - ...

• Print

#07

Commandment: Thou shall integrate social mediaMonday 11 June 12

Monday 11 June 12

LOOK FOR FANS/FRIENDS

FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8

Monday 11 June 12

http://flic.kr/p/4mk5e8

http://flic.kr/p/4mk5e8

F-FACTOR

• Word of mouth > world of mouth

• Who’s behind your company or brand?

• Go for partnership > ambassadors

• Support your fans!

#08

Commandment: Look for fansMonday 11 June 12

Monday 11 June 12

TELL OTHERS YOUR STORY

Photo by Images by John 'K' - http://flic.kr/p/6kfzwS

Monday 11 June 12

http://flic.kr/p/6kfzwS

http://flic.kr/p/6kfzwS

CONVERSATION

• Detect interesting issues

• Intervene and help

• Give answers and dare to ask questions

#09

Commandment IX: Thou shall start the conversationMonday 11 June 12

ORGANISEREN

THOU SHALL ANALYZE AND

ADJUSTPhoto by Willamor Media - http://flic.kr/p/88r8UC

Monday 11 June 12

http://flic.kr/p/88r8UC

http://flic.kr/p/88r8UC

OBSERVE

• SM is never off the air

• Objectives achieved?

• Why (not)?

• What didn’t we do right?

• Adjust where necessary

#10

Commandment X: Thou shall analyze and adjustMonday 11 June 12

Text

http://tomfishburne.com

Monday 11 June 12

http://tomfishburne.com/

http://tomfishburne.com/

Engagement

• Participation: listen - act - interact

• Compelling content

• Tell your story

#10

Monday 11 June 12

ListenLearnEngage

Act

#10

Monday 11 June 12

exeptional living

Monday 11 June 12

And what have we learned today?

165

Monday 11 June 12

Create (Eva) Content for your

audience and make your audience Content

166

#11

Monday 11 June 12

CONCLUSION

• Start listening

• Ensure added value

• Think before you Tweet

• Discover your place

• Search to find people/items

167#06 > Aan de lijn, klaar, start#06 > On the line, get set, GOMonday 11 June 12

CONCLUSION

• Don’t be boring, don’t start online arguments

• Watch your manners > grandmother!

• Respect 1 of 3 rule

• Help where you can

• Let everyone hear from you regularly

168#06 > Aan de lijn, klaar, start#06 > On the line, get set, GOMonday 11 June 12

169

And now, jump !

Monday 11 June 12

MAKE SURE SMDOESN’T

BECOME SM

Photo by philippe leroyer - http://flic.kr/p/8eArtT

#12

Monday 11 June 12

http://flic.kr/p/8eArtT

http://flic.kr/p/8eArtT

Contact

Questions, comments or suggestions?

Stefaan Lammertyn/Pixular

[email protected]

www.sm4kmo.be

Follow us on Twitter:@slk8500

#SM4KMO

Monday 11 June 12

mailto:[email protected]

mailto:[email protected]

delaware - introduction in social media. opportunities b2b

Business

aan de lijn

kansen en

zijn halfweg01

social media

sm02 gt

vaststellingen02

sociale media

definition