Delaying the e-commerce project is costing you money

If your B2B business offers a product or service, theres no reason why you should not be online. If you are thinking about taking the plunge, here are five good reasons to consider: The market is hugeFrost & Sullivan forecasts that by 2020 the global B2B market will grow to about $25 trillion. They also forecast that B2B online sales in the US alone will account for $1.9 trillion. According to Deloitte, the US B2B market is growing continuously at approximately 19% each year.

Online B2B businesses are growing fastGoing online allows your clients to reach you much more quickly and easily. This is creating bigger markets for manufacturers and distributors because buyers searching for products are able to see nearby distributors with the necessary supplies. Case in point: supplyFORCE penetrating new markets previously out of reach, thanks to going online with CIMM2.

B2B shoppers are onlineA large number of businesses are now using online stores to get what they need. Purchasing departments now consist of people who look at online stores as a quick, time saving, and cost effective way to get their supplies. For example, after launching their online store, The Reynolds Company received 3x the amount of visitors to their site after just a month on CIMM2. B2B clients are going mobileMobile commerce is another section that is growing rapidly. As mobile devices replace PCs as the primary access point to the internet, a larger number of people conduct product research and purchases online. This means that not only is it important to have an online store, but one that is mobile friendly. We recently wrote aboutthe return of the mobile appand deciding which is better for your business; responsive design or native mobile application?

B2B is becoming more like B2C in some waysWhile B2B business has always been about sending out sales representatives and building a relationship with your customers, today its nature is changing. Today the way the customer reaches out to your business is not always through your sales team. Many customers prefer combing through your website and finding what they need. These customers expect the site to have a B2C experience. This happens all before they make the decision to contact you, and this may be either through your website, or by connecting with the sales team.These trends in the B2B industry spell one thing out clearly e-commerce is a necessity. A B2B business that doesnt have an online store is limiting its ability to grow and is making it harder for customers to connect with them. This is seriously limiting such businesses from achieving their true potential. The business world today is on multiple channels and ignoring the online one is the biggest mistake you could already be making.You canconnect with our sales teamto find out more about how CIMM2 can take your business online.