delight 2014 | everything is better in community: the dinovember story
TRANSCRIPT
Refe Tuma1
create experiences worth sharing
everything is betterIN COMMUNITY
#BetterInCommunity
Refe Tuma #BetterInCommunity2
Introduction:
SEARCH for COMMUNITY
Refe Tuma #BetterInCommunity3
A.A. Milne, Winnie the Pooh
I was walking along looking
for somebody, and then
suddenly I wasn’t anymore.
#BetterInCommunity
Refe Tuma #BetterInCommunity4
Refe Tuma #BetterInCommunity5
INTIMACY
must be
EARNED
#BetterInCommunity
Refe Tuma #BetterInCommunity6
Chapter One:
the STORY of DINOVEMBER
Refe Tuma #BetterInCommunity7
Refe Tuma #BetterInCommunity8
ARE WE HAVING FUN YET?
Refe Tuma #BetterInCommunity9
Refe Tuma
Everything you can
imagine is real.
10
Pablo Picasso
#BetterInCommunity
Refe Tuma #BetterInCommunity11 #BetterInCommunity
Refe Tuma
INTIMACY
MUST BE EARNED12
MOST IMPORTANT MEAL
OF THE DAY#BetterInCommunity
Refe Tuma
INTIMACY
MUST BE EARNED13
DON’T WORRY
THEY’RE ORGANIC#BetterInCommunity
Refe Tuma #BetterInCommunity14 #BetterInCommunity
Refe Tuma #BetterInCommunity15
Refe Tuma #BetterInCommunity16
WHAT WERE YOU SAYING
ABOUT MY TINY ARMS?
Refe Tuma #BetterInCommunity17
Refe Tuma #BetterInCommunity18
Chapter Two:
SEEDS of COMMUNITY
Refe Tuma
INTIMACY
MUST BE EARNED19
YOU DO NOT LOOK LIKE
DINOBOTS TO ME#BetterInCommunity
Refe Tuma #BetterInCommunity20
MOM AND DAD
WOULD NEVER DO THIS
Refe Tuma #BetterInCommunity21
Refe Tuma #BetterInCommunity22
Refe Tuma #BetterInCommunity23 #BetterInCommunity
Refe Tuma #BetterInCommunity24
NOTHING CAN STOP US
WELL, ALMOST NOTHING
Refe Tuma #BetterInCommunity25 #BetterInCommunity
Refe Tuma #BetterInCommunity26
Refe Tuma #BetterInCommunity27
CREDITS before DEBITS
Refe Tuma #BetterInCommunity28
Refe Tuma #BetterInCommunity29
• 50 countries
• 268k likes on Facebook
• 6k messages, posts, comments
• 3.5 million readers on Medium
• 2.8k recommendations
Refe Tuma #BetterInCommunity30
Chapter Three:
CONTEXT creates MEANING
Refe Tuma
As humans, reality for us is
largely based on other
people’s perceptions.
31
Dan Harmon, Community
#BetterInCommunity
Refe Tuma #BetterInCommunity32
Refe Tuma
Other people’s thoughts
and feelings have to be
communicated somehow
because your own are so
immediate, urgent, real.
33
David Foster Wallace
#BetterInCommunity
Refe Tuma #BetterInCommunity34
Refe Tuma #BetterInCommunity35
Chapter Four:
EXPERIENCES are
better in COMMUNITY
Refe Tuma #BetterInCommunity36
MEANINGFUL EXPERIENCES to SHARE
Refe Tuma #BetterInCommunity37
Refe Tuma #BetterInCommunity38
Image submitted by Patti Haas
Refe Tuma #BetterInCommunity39 Photo credit: Lorraine Loots
Refe Tuma #BetterInCommunity40 Copyright Gareth Pon and Lorraine Loots
Refe Tuma
At the end of the day,
communities own themselves.
41
Sarah Judd Welch, Loyal
#BetterInCommunity
Refe Tuma #BetterInCommunity42
TAKE A PART and
LEAVE A PART
Refe Tuma #BetterInCommunity43
Refe Tuma #BetterInCommunity44
Refe Tuma #BetterInCommunity45
Creating Meaningful Shared Experiences
1. Have an idea worth spreading
2. Share ownership with the community
Refe Tuma #BetterInCommunity46
3. HAVE FUN
Refe Tuma #BetterInCommunity47
Refe Tuma
If you’re not having fun, you’re
doing something wrong.
48
Groucho Marx
#BetterInCommunity
Refe Tuma #BetterInCommunity49 AP Photo/Elise Amendola
Refe Tuma #BetterInCommunity50
Refe Tuma #BetterInCommunity51
TODAY’S DELIGHT is
tomorrow’s
EXPECTATION
Refe Tuma #BetterInCommunity52
COMMUNITY BUILDING
is EXPERIENCE
DESIGN
Refe Tuma #BetterInCommunity53
Preorder WHAT THE
DINOSAURS DID LAST
NIGHT:
bit.ly/DinosDidBN
facebook.com/Dinovember
twitter.com/RefeUp
Stay in touch: