delight 2015 | more than a feeling: designing for digital complexity
TRANSCRIPT
MORE THAN A FEELING Designing for digital complexity
Erin Moore • @emoore
PeopleTech
HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS
“The thing I love most about the internet is that it is a lot of work.”
– Said No One Ever.
CONNECTION
PeopleTech
HOW AN EXPERIENCE WORKS
Designers
HOW AN EXPERIENCE FEELS
How do designers bridge the gap between how an
experience works and how it feels?
that’s me
that’s me
Technical environments
Human experiences
Connection
Technical environments
Human experiences
Connection
Via The Guardian
We have to intimately know the complexity of our digital
and physical environments.
We have to intimately know the complexity of our digital
and physical environments.
We have to intimately know the complexity of our digital
and physical environments.
Technical environments
Human experiences
Connection
“The thing I’ll remember most is that rowing was a lot of work.”
– Said No Rower Ever.
CONNECTION
meaningful experiences
technical processes
HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS
CONNECTION
SWINGSTROKE
HOW AN EXPERIENCE WORKS HOW AN EXPERIENCE FEELS
CONNECTION
“When you get the rhythm in an eight, it’s pure pleasure to
be in it. It’s not hard work when the rhythm comes - that
‘swing’ as they call it. I’ve heard men shriek out with delight
when that swing came in an eight; it’s a thing they’ll never
forget as long as they live.” – George Yeoman Pocock
How do designers bridge the gap between how an
experience works and how it feels?
How do designers bridge the gap between how an
experience works and how it feels?
IN ORDER FOR
PEOPLE TO FEEL…
WE MUST BUILD AN
EXPERIENCE THAT…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIENCE THAT…
Successful Efficient Informed Valued Oriented Connected
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIENCE THAT…
Successful Efficient Informed Valued Oriented Connected
Shows people how to… Gives access Personal Timely Relevant Reduces anxiety Shows progress
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIENCE THAT…
Successful Efficient Informed Valued Oriented Connected
Shows people how to… Gives access Personal Timely Relevant Reduces anxiety Shows progress
Improve navigation Fluid transitions Show personalized content Clear calls to action Reorganize content Simplify UI
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
IN ORDER FOR
PEOPLE TO FEEL…
SOME WAYS WE COULD
ACHIEVE THIS ARE…
IN ORDER TO DO
THIS WE NEED TO…
WE MUST BUILD AN
EXPERIENCE THAT…
Successful Efficient Informed Valued Oriented Connected
Shows people how to… Gives access Personal Timely Relevant Reduces anxiety Shows progress
Improve navigation Fluid transitions Show personalized content Clear calls to action Reorganize content Simplify UI
Better data analysis Research Understand priorities Build a new backend New button styles Content audit Feedback tools
HOW AN EXPERIENCE FEELS HOW AN EXPERIENCE WORKS
Design is more than a feeling. Design is really complex.
Rowing is a great art.It’s the finest art there is.
It’s a symphony of motion. - GEORGE YEOMAN POCOCK
Rowing is a great art.It’s the finest art there is.
It’s a symphony of motion. - GEORGE YEOMAN POCOCK
Design is a great art.It’s the finest art there is.
It’s a symphony of motion.
THANKS
images © Ahsan Iqbal