PowerPoint Presentation

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comDELIVER IMPACTWITH BECAUSE OF EMPATHYJOY MONTELLO-FITZHARRIS

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comThe agile manifesto was written started sixteen years out of need for an alternative to documentation driven, heavyweight software development processes (http://agilemanifesto.org/history.html)

KNOW YOUR CUSTOMER & THEIR WORLD SO YOU CAN deliver VALUE Agile actual definition: Marked by ready ability to move with quick easy grace http://www.merriam-webster.com/dictionary/agile

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comThe agile manifesto was written started sixteen years out of need for an alternative to documentation driven, heavyweight software development processes (http://agilemanifesto.org/history.html) BUT since then.

http://metodologiaagil.com/wp-content/uploads/2016/09/ciclo_desenvolvimento_agile_2.png

http://kolaganti.com/2016/11/01/agile-in-a-nutshell/

http://image.slidesharecdn.com/49794164-5dde-41d6-a63b-1316546a29b3-160704033320/95/last-conference-2016-agile-landscape-presentation-v1-4-638.jpg?cb=1467603301Wheres the customer?

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comWHAT IS EMPATHY?

https://www.merriam-webster.com/dictionary/empathy; Brene brown on empathy: https://www.youtube.com/watch?v=1Evwgu369JwEMPATHY: the action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communicated in an objectively explicit manner.Fuels connectionPerspective takingStaying out of judgementFeeling with People

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comhttps://www.youtube.com/watch?v=1Evwgu369Jw

BRENE BROWN on EMPATHY:

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comA brief {but enjoyable} segue URIAH SMITHSHorsey Horseless: the car that never was

http://content.time.com/time/specials/2007/article/; https://docs.google.com/viewer?url=patentimages.storage.googleapis.com/pdfs/USD30551.pdf

This equine character will create peace & safety

AND

Hold your gasoline!

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comhttps://docs.google.com/viewer?url=patentimages.storage.googleapis.com/pdfs/US39361.pdf

Being actually in the shoes of the user, Smith had context & could articulate solutions to real pain points

URIAH SMITH: in the shoes of the user

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

A business is an idea thats going to make peoples lives better.

Steve Jobs on offerings before the iPod: bad user experience; CRAP+EMPATHY @ WORK

http://www.devicedaily.com/pin/drybars-secrets-to-blow-out-the-competition/ ;https://www.linkedin.com/pulse/richard-branson-profile-failure-albert-akkermans

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agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comBEGIN WITH ACTUAL USERS!USE A PROXY OR A MANAGER INSTEAD? ~50% FAILURE RATE

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

XEmpathy must be continuous

+Value & Happiness

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comDave McClures Pirate Metrics

Whats your decision worth? How can you correlate via regression to sales?Depth of Engagement, Session TimeUnique usersCustomer HappinessReturn UsersWhat does the user do next? for BIDont forget: These metrics of success should change as your tools/products/reports and users mature. For example, when long user session time may start out as a positive sign of engagement initially, as tools and users engage, it is possible, that short session times indicate users are able to get successfully in and out, able to get exactly what they need, quickly. partial image credit: http://duraid.me/blog/what-is-growth-hacking-part-3-funnel/

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.comagileindia 2017 . joy.montello-fitzharris . joy.montello@target.comQUESTIONSjoy.montello@target.com read more: linkedin (joy montello-fitzharris)?