can bi and data teams be nimble and also deliver value_agile india 2017
TRANSCRIPT
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
CAN BI & DATA TEAMS BE NIMBLE AND
DELIVER VALUE?
JOY MONTELLO-FITZHARRIS
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
BUSINESS INTELLIGENCE:“Our product is a good business decision”
-Ben Schein
YEP, WE’RE USING THE PRODUCT MODEL
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
Portable music players - before the iPod:
Source: http://www.macworld.com/article/1163181/consumer-electronics/the-birth-of-the-ipod.html
Steve Jobs had a strong term for gadgets like that: “crap”
1. RIGHT SIZE / NOT ENOUGH SPACE.
2. WRONG SIZE / ENOUGH SPACE & DIFFICULT TO NAVIGATE
3. SLOW
= bad user experience
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
The original iPod, announced in October 2001
“1,000 songs in your pocket”
Source: http://www.macworld.com/article/1163181/consumer-electronics/the-birth-of-the-ipod.html
Starting point: “A problem in search of a solution”
-Benji Edwards
But it doesn’t stop with the iPod! By keeping consistent focus on the customer – the balance of science & humanities that Jobs talks about in Walter Isaacson’s biography, Apple has been enormously successful. In fact, According to a February 2017 Forbes article written by Steve Denning, it’s actually been how they’ve been able to go from “practically bankrupt to a firm with one of the world’s largest market capitalization in just fifteen years.”
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
BEGIN WITH ACTUAL USERS!
USE A PROXY OR A MANAGER INSTEAD? ~50% FAILURE RATE
Again, in Isaacson’s book, Jobs talks about his primary motivation not being profit, but being to make great products – or to build a company that made great products. Focusing on real people is critical to understand if a product is great. Not having money as a primary or an intitial motivation? That’s smart!
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
Hypothesis PEOPLE WILL BUY
SHOES ONLINE
Hypothesis PEOPLE WILL BUY
DISCOUNTED RECORDS VIA MAIL
Hypothesis PEOPLE WILL PAY JUST TO HAVE THEIR HAIR
STYLED
experiment 1. Take the photo2. Get the order3. Buy the shoes4. Fill the order
experiment 1. Place the ad2. Get the orders3. Buy the records4. Fill the order
experiment 1. Ask network2. Get appts3. Do hair in clients’
living rooms
GOAL PROFIT GOAL = LEARNING
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
Get in their shoes… interview them, sit with them! Know
their world!
ALERT! These can disrupt everything. Better validate
them first!
What could solve their pain?
REAL ACTUAL USERS
Remember the goal = deliver value, based on learning!
Rita Gunther McGrath – Discovery Driven Growth
How’s usage? What are people saying? What are people
doing?
Dave McClure’s Pirate Funnel
PRODUCT THINKING1. Identify your users
2. Develop some empathy
3. Create a hypothesis
4. Identify your assumptions
5. Design an experiment
6. Measure for value
7. Learn & repeat
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
Dave McClure’s Pirate Metrics
Don’t forget: These metrics of “success” should change as your tools/products/reports and users mature. For example, when long user session time may start out as a positive sign of engagement initially, as tools and users engage, it is possible, that short session times indicate users are able to get successfully in and out, able to get exactly what they need, quickly.
partial image credit: http://duraid.me/blog/what-is-growth-hacking-part-3-funnel/
What’s your decision worth? How can you
correlate via regression to sales?
Depth of Engagement, Session Time
Unique users
Customer HappinessReturn Users
What does the user do next?
… for BI
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
BI keys to agility success1. NIMBLE + ROBUST tools that allow you to explore
the data
2. Everyone agrees that data is “for the masses”
3. Customers and leaders that are willing to ask questions and learn together
4. Passion for learning and innovationTAN, Product Fairs, Product DNA Conference, Product Demystification/Thinking DeepdivesLearning Forums & Weekly Sharing
Think: “Data as a utility”
Growth Mindsets… Carol Dweck
We’ve got stuff we have built in-house & stuff we’ve bought – whatever you use, make it easy & inviting for your teams AND your users!
Image credit: http://cleandus.com/mainpage/detail/water-faucet
agileindia 2017 . joy.montello-fitzharris . [email protected]
agileindia 2017 . joy.montello-fitzharris . [email protected]
QUESTIONS?
[email protected] read more: linkedin (joy montello-fitzharris)