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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 636984. Proposal N°: SEP-210139712 (Id:636984) Dissemination level PU Public, to be freely disseminated, e.g. via the project website X IN Internal, to be used by the project group DELIVERABLE 7.1 Communication pack Revision: 01 Due date: 31/08/2015 Actual submission date: 25/09/2015 Lead contractor: ASM

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Page 1: DELIVERABLE 7.1 Communication pack€¦ · D7.1 Communication pack Page 6 of 19 2. Communication pack BERTIM Communication pack includes: logo, project result booklet, PowerPoint

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No 636984.

Proposal N°: SEP-210139712 (Id:636984)

Dissemination level

PU Public, to be freely disseminated, e.g. via the project website X

IN Internal, to be used by the project group

DELIVERABLE 7.1 Communication pack

Revision: 01 Due date: 31/08/2015 Actual submission date: 25/09/2015

Lead contractor: ASM

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Published in the framework of:

BERTIM – Building Energy Renovation through Timber Prefabricated Modules BERTIM website: www.bertim.eu

Deliverable administration and summary:

Nº & Name: (12) ASM

Status: Submitted Due M3 Date 25.09.2015

Author(s): Katarzyna Kuleta, Przemysław Dana, Agnieszka Kowalska

Editor:

Comments:

Document history:

Version Date Author(s) Description

01 18.09.2015 Agnieszka Kowalska Version 0.1

Disclaimer:

The project has received funding from the European Union’s Horizon 2020 research and

innovation program under grant agreement No 636984.

The content of this report does not reflect the official opinion of the European Union.

Responsibility for the information and views expressed in the therein lies entirely with the

author(s).

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Table of content

1. Executive summary .................................................................................................. 5

2. Communication pack ............................................................................................... 6

2.1. Logo ........................................................................................................................... 6

2.2. Colour palette ............................................................................................................. 8

2.3. Project result booklet .................................................................................................. 8

2.4. Project templates ....................................................................................................... 9

2.5. Flyer ......................................................................................................................... 14

2.6. Poster and pop-up banner ........................................................................................ 16

3. The use of EU emblem ........................................................................................... 18

List of figures

Figure 1: BERTIM logo (1) ........................................................................................................ 6

Figure 2: BERTIM logo (2) ........................................................................................................ 7

Figure 3: BERTIM logo (3) ........................................................................................................ 7

Figure 4: BERTIM logo (4) ........................................................................................................ 7

Figure 5: Project result booklet template .................................................................................. 8

Figure 6: BERTIM PowerPoint presentation template ............................................................... 9

Figure 7: BERTIM PowerPoint presentation ........................................................................... 10

Figure 8: BERTIM deliverable template .................................................................................. 10

Figure 9: BERTIM general document template ....................................................................... 11

Figure 10: BERTIM agenda template ..................................................................................... 12

Figure 11: BERTIM meeting minutes template ....................................................................... 13

Figure 12: BERTIM flyer ......................................................................................................... 15

Figure 13: BERTIM poster ...................................................................................................... 16

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Figure 14: BERTIM pop-up banner ......................................................................................... 17

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1. Executive summary

This document gives a short overview of the project communication pack (logo, templates,

flyer etc.) including information on the project branding and the use of the EU emblem. The

report delivers outlook of the dissemination tools and rules that will be used to achieve the

dissemination goals set in the project in different communication and promotion activities

performed by all the project Partners throughout the project duration. The next deliverable

D7.3 – First version of the Dissemination Plan will discuss the overall dissemination and

communication strategy: target groups, messages and channels and well as identify all

Partners’ communication activities.

The support element of dissemination activities is project branding. The branding is aimed at

ensuring a ‘distinctive look’ and ‘feel across’ a diverse set of communication tools (e.g.

promotilal materials) in order to meet the information needs of the project target audiences. It

sets one of the main and most important communication and dissemination tools which give

the opportunity to reach wider audience. The Dissemination leader has established also clear

guidelines that will ensure the integrity of the project identity and style of BERTIM constantly

maintained. It will allow greater efficiency in printing and other forms of reproduction.

For the purpose of dissemination activities within the project, series of templates have been

developed and made available to the Project Consortium for the use in all official

communications.

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2. Communication pack

BERTIM Communication pack includes: logo, project result booklet, PowerPoint presentation,

deliverable template, general document template, flyer, poster and pop-up banner.

All relevant publishable materials as well as arising information about the project that require

updating intended to be available to the public will also be made available through the project

website.

ASM as the leader of Exploitation, dissemination and communication has prepared templates

of the information and promotional materials as well as the materials. These already have

been used during the dissemination events (e.g. local and transnational content related

events, the final BERTIM conference) and will be used throughout the BERTIM project.

The logo of the financing institution (the European Commission, European Union’s Horizon

2020 research and innovation programme) is included in all dissemination materials prepared

in the project: the templates of project documents, the website, flyer, poster etc.

All project materials including templates have been designed using a palette of colours that

matches the BERTIM logo. This way all BERTIM materials are harmonised.

2.1. Logo

The project logo has been prepared by ASM. Several logo propositions had been discussed

with Project Consortium. All dissemination materials as well as project documents will include

the logo of the BERTIM project.

Figure 1: BERTIM logo (1)

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Figure 2: BERTIM logo (2)

Figure 3: BERTIM logo (3)

Figure 4: BERTIM logo (4)

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2.2. Colour palette

All dissemination and communication materials will contain colour palette that refers to the

logo. These are:

2.3. Project result booklet

The result booklet will be a compilation of the main project result booklets elaborated on

transnational basis in each WP.

Figure 5: Project result booklet template

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2.4. Project templates

All publishable dissemination materials and documents will be available for the project

Consortium via the internal part of the BERTIM website to upload relevant materials and share

them with the rest of the Consortium.

For the planned dissemination actions in the BERTIM project following templates have been

prepared:

BERTIM PowerPoint presentation template,

BERTIM PowerPoint presentation (with the project general outline),

BERTIM deliverable template,

BERTIM general document template,

BERTIM agenda template,

BERTIM meeting minutes template.

Figure 6: BERTIM PowerPoint presentation template

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Figure 7: BERTIM PowerPoint presentation

Figure 8: BERTIM deliverable template

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Figure 9: BERTIM general document template

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Figure 10: BERTIM agenda template

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Figure 11: BERTIM meeting minutes template

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2.5. Flyer

A flyer has been prepared in a digital file ready for printing. Both sides of the leaflet are

presented below.

The leaflet consists of the following parts:

full name of the project,

basic description of the project idea,

funding entities logos and financing statement,

main objectives of the BERTIM project,

contact information,

list of project participants with their companies logos,

graphic design elements.

The flyer will be printed as well as published on the project website in a pdf format. The flyer

will be used as information material for technical visits and demonstrations, for meetings and

conferences, correspondence and in other face-to-face meetings.

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Figure 12: BERTIM flyer

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2.6. Poster and pop-up banner

The poster and pop-up banner will be also used as information materials for technical visits

and demonstrations, for meetings and conferences, correspondence and in other face-to-face

situations.

Figure 13: BERTIM poster

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Figure 14: BERTIM pop-up banner

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3. The use of EU emblem

As beneficiaries of EU funding, all project Partners shall use the European Union emblem in

all communication to acknowledge the support received under EU programme (High-

resolution emblems can be found here: http://europa.eu/about-eu/basic-

information/symbols/flag/).

The name of the programme (Horizon 2020) shall be used as verbal brand, i.e. references

to it will be made without a regulated visual mark or logo.

Basic rules are following:

The minimum height of the EU emblem shall be 1 cm.

The name of the European Union shall be used in conjunction with the name of

the programme or fund and it shall be spelled out in full.

The typeface to be used in conjunction with the EU emblem can be any of the

following: Arial, Calibri, Garamond, Trebuchet, Tahoma, Verdana. Italic and

underlined variations and the use of font effects are not allowed.

The positioning of the text in relation to the EU emblem is not prescribed in any

particular way but the text should not interfere with the emblem in any way.

The font size used should be proportionate to the size of the emblem. The colour

of the font should be reflex blue (same blue colour as the EU flag), black or white

depending on the background.

BERTIM statement about EU financing to be used throughout the whole

project duration when communicating about the project:

“This project has received funding from the European Union’s Horizon 2020 research and

innovation programme under grant agreement No 636984.”

Both elements: (1) the statement above and (2) EU emblem should be used according to

the rules when communicating about the project (in promotional materials, project

templates, project deliverables, project website, social media etc.).

If it is not possible to include both elements e.g. when publishing articles in magazines (due to

lack of space or especially in cases where we have no control of the final publication format or

contents) the Consortium is obliged to make sure to include at least the phrase: “the project is

co-founded by the European Union”.

More information regarding the use of EU emblem is available on:

http://ec.europa.eu/dgs/communication/services/visual_identity/pdf/use-

emblem_en.pdf.

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http://ec.europa.eu/research/participants/data/ref/h2020/grants_manual/amga/h2020-

amga_en.pdf

Disclaimer on publications

Regarding deliverables published in the framework of BERTIM, they must also include a

disclaimer excluding EU responsibility. The following disclaimer will be included in the

Deliverable template which will be developed and distributed by ASM:

The content of this report does not reflect the official opinion of the European Union.

Responsibility for the information and views expressed in the therein lies entirely with the

author(s).