deliverable d9.5 dissemination material -...

D9.5 – Dissemination Material Version: v1.0 – Final, Date: 30/09/2014

Project Title: EU Community Contract No. 611964

Project Coordinator: INTRASOFT International S.A.

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EU COMMUNITY

ICT-2013.5.4 ICT for Governance and Policy Modelling

EU COMMUNITY MERGES ICT AND SOCIAL MEDIA NETWORKING WITH

ESTABLISHED ONLINE MEDIAAND STAKEHOLDER GROUPS TO CULTIVATE

TRANSPARENCY, ENHANCE EFFICIENCY AND STIMULATE

Deliverable D9.5

Dissemination Material

Editor(s): Daniel VAN LERBERGHE

Responsible Partner: EURACTIV.COM PLC

(EURACTIV)

Status-Version: Final - V1.0

Date: 30.09.2014

EC Distribution: PU

Project Number: 611964

Project Title: EU COMMUNITY




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Title of Deliverable: Dissemination Material

Date of Delivery to the EC: 30/09/2014

Workpackage responsible

for the Deliverable: WP9 – Dissemination and Exploitation

Editor(s): Daniel VAN LERBERGHE

Contributor(s): EURACTIV

Reviewer(s): All Partners

Approved by: All Partners

Abstract: Dissemination Material: it is the dissemination

‘dossier’ describing (and reporting on) all

dissemination tools of the project, including also

the project logo, presentation, project leaflets,

Media Coverage & Press Releases, poster, etc.

Keyword List: Dissemination, communication




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Document Description

Document Revision History

Version Date

Modifications Introduced

Modification Reason Modified by

V0.1 15/09/2014 Draft FONDATION

V1.0 30/09/2014 Final version




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Contents

1 EXECUTIVE SUMMARY ........................................................................ 8

2 INTRODUCTION ................................................................................. 9

3 VISUALS AND BRANDING ................................................................. 10

3.1 LOGO............................................................................................ 11

3.2 PRESENTATION ................................................................................ 12

4 WEBSITE AND SOCIAL MEDIA .......................................................... 13

4.1 PROJECT WEBSITE ............................................................................ 13

4.2 FACEBOOK PAGE ............................................................................... 14

4.3 TWITTER ACCOUNT ............................................................................ 14

4.4 LINKEDIN GROUP ............................................................................. 15

4.5 EU COMMUNITY BLOG ........................................................................ 16

4.6 PROMOTIONAL VIDEOS ....................................................................... 18

5 PRINTED MATERIAL ......................................................................... 19

5.1 BROCHURE ..................................................................................... 20

5.2 POP-UP BANNER STAND ..................................................................... 22

6 MEDIA PARTNERSHIPS AND PRESS RELEASES ................................. 23




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List of Figures

FIGURE 1: EU COMMUNITY VISUAL IDENTITY STYLE GUIDE ........................................ 10

FIGURE 2: LOGO OF EU COMMUNITY ................................................................... 11

FIGURE 3: EU COMMUNITY PPT PRESENTATION ...................................................... 12

FIGURE 4 : EU COMMUNITY WEBSITE .................................................................. 13

FIGURE 5: FACEBOOK PAGE OF EU COMMUNITY ...................................................... 14

FIGURE 6: TWITTER ACCOUNT OF EU COMMUNITY ................................................... 15

FIGURE 7: LINKEDIN ACCOUNT OF EU COMMUNITY ................................................. 16

FIGURE 8 : BLOG PAGE ON EU COMMUNITY WEBSITE ................................................ 17

FIGURE 9 : EU COMMUNITY BLOG ON BLOGACTIV.EU ............................................... 18

FIGURE 10: EU COMMUNITY PROMOTIONAL VIDEO ON YOUTUBE ................................... 19

FIGURE 11: EU COMMUNITY BROCHURE, PAGE 1 (AUGUST 2014 VERSION) ..................... 20

FIGURE 12: EU COMMUNITY BROCHURE, PAGE 2 (AUGUST 2014 VERSION) ..................... 21

FIGURE 13: EU COMMUNITY BANNER (DRAFT VERSION) ............................................ 22

FIGURE 14: EU COMMUNITY KICK-OFF PRESS RELEASE ............................................. 24




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List of Tables

TABLE 1: DEFINITIONS, ACRONYMS AND ABBREVIATIONS ............................................ 7

TABLE 2: MEDIA PARTNERSHIP WITH EURACTIV ...................................................... 23

TABLE 3: EU COMMUNITY KICK-OFF PRESS RELEASE ................................................ 24

TABLE 4: EU COMMUNITY RELATED PRESS RELEASES AND MEDIA PARTNERSHIPS ................ 25




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Definitions, Acronyms and Abbreviations

Table 1: Definitions, Acronyms and Abbreviations

Acronym Title

EC European Commission

EU European Union

MS Member States

PR Press Release

WP Work Package

ICT Information and Communication Technologies

DX.X Deliverable




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1 Executive Summary

The present deliverable describes the dissemination and communication

infrastructure and material as set in D9.1 Dissemination and Communication Plan

under section 5: Dissemination and Communication Tactics.

The different sections of this document present all dissemination tools of the

project, including also the project logo, presentation, project leaflets, Media

Coverage & Press Releases, poster, etc.

Dissemination and communication material is being constantly updated to secure

the most effective outreach and to meet the needs and requirements of the

project according to its different phases: (1) Pre-Pilot (M1 – M12); (2) Pilot (M13

– M33); (3) Post-Pilot (M34 – M36) - articulated around a mix of media

communication and coverage, social media (i.e. Event Blog, Twitter, Facebook

and LinkedIn), video reporting (EURACTIV Online video channel, YouTube and

Dailymotion) and more traditional material and channels such as a logo,

presentation, brochure and workshops.




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2 Introduction

The present report describes the dissemination and communication infrastructure

and material developed to support the different dissemination activities, as set in

D9.1 Dissemination and Communication Plan.




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3 Visuals and Branding

It is essential to develop a strong brand identity for projects, if we expect them to

be widely, effective and efficiently disseminated and recognizable.

Therefore, the EU Community consortium together with the dissemination team,

developed early on a strong brand identity around a distinct logo and the same

coloristic characterization, which has been defined in EU Community project’s

Visual Identity Style Guide, as well as common feel and look.

Figure 1: EU Community Visual Identity Style Guide




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3.1 Logo

Figure 2: Logo of EU Community

The EU Community logo has been designed in the very early stages of the

project with the aim of presenting the Project’s concept and vision to external

stakeholders.

Smart, simple and intuitive design that includes the project acronym. Provides an

easily recognised project trademark to be used in all dissemination material and

activities and contribute to awareness and promotion.

The project logo is included in the EU Community ‘Dissemination Kit’ that is

regularly adapted in accordance with the changing requirements of events, target

groups and communication channels.




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3.2 Presentation

Figure 3: EU Community PPT Presentation

The EU Community PowerPoint presentation prepared in English included

information about the Project, its aims and objectives as well as contact

information for inquiries. The presentation is a constantly evolving document

including both external stakeholders’ feedbacks and reflecting on the different

stages of the project.




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4 Website and Social Media

4.1 Project Website

The centrepiece of the dissemination and communication strategy is the EU

Community project website.

The website acts as an information exchange platform and main dissemination

tool for results presentation, EU Community related events, the presentation of

key concepts at the heart of the project. The site also acts as a relay to the

Global System Science cluster of projects. The site’s overall design reflects EC

and FP7 branding, based as well on the Visual Identity developed for the project.

The Visual Identity allows graphical and layout adaptation enabling the GSS

project to have a distinct visual identity within the ‘family’ of the GSS cluster.

Figure 4 : EU Community website - http://project.eucommunity.eu

http://project.eucommunity.eu/




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The EU Community social media package composed of 1 Facebook page, 1

Twitter account, 1 LinkedIn group and a blog have been designed in line with the

project branding. The EU Community blog and the social media tools have also

been integrated in the overall project website.

4.2 Facebook Page

EU Community has created 1 Facebook page [currently 226 fans – mostly

individuals] to disseminate information and to mobilize a wide range of relevant

stakeholders, as defined in the Dissemination and Communication plan.

The Facebook page contains information pertaining to the project including

summary content and connections to the project website. It allows for partners to

connect with relevant stakeholders that do not visit the website or haven’t

received dissemination material yet. It is also an excellent tool for engaging

stakeholders for EU Community events and workshops.

Figure 5: Facebook page of EU Community - http://www.facebook.com/EUCommunity

4.3 Twitter Account

EU Community has created 1 Twitter account [currently 92 followers – mostly

organisations and media] that is regularly updating followers about key

developments in the project. It also contains relevant information about new

results of the project and ways to get involved. Partners can connect with

http://www.facebook.com/EUCommunity




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stakeholders on a regular basis and update them with small, useful pieces of

information rather than larger news items. Both Twitter and Facebook page are

connected to diffuse EU Community news and key messages to the wider

audience of related stakeholders.

Figure 6: Twitter account of EU Community - http://twitter.com/eu_community

4.4 LinkedIn Group

An EU Community LinkedIn group (currently 65 members) has been created to

link with EU Policy Stakeholders that are well represented on this professional

web 2.0 channel.

http://twitter.com/eu_community




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Figure 7: LinkedIn account of EU Community -

http://www.linkedin.com/groups?mostRecent=&gid=7452656&trk=my_groups-tile-flipgrp

4.5 EU Community Blog

A dedicated EU Community blog has been created on BlogActiv.eu (the premier

EU affairs bloggers’ platform). This blog has also being integrated through a

synchronised RSS feed to the project website to generate more exposure to the

relevant audiences.




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Figure 8 : Blog page on EU Community website - http://project.eucommunity.eu/drupal/aggregator/sources/3

http://project.eucommunity.eu/drupal/aggregator/sources/3




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Figure 9 : EU Community Blog on BlogActiv.eu - http://eucommunity.blogactiv.eu/

4.6 Promotional Videos

EU Community will produce several videos during the project life-cycle. The

videos are presenting the project and its achievements in an eye-catching

visualisation, while also capturing the workshops that are organised for

dissemination purposes.

EU Community promotional video includes a useful mix of EU Policy

Stakeholders and decision-makers interviews and an attractively edited

presentation of the EU Community.

Produced via EurActiv Online Video Channel1, one of the leading online video

channels focused on EU policies and affairs, videos are disseminated over the

EurActiv and consortium partners’ channels, as well as YouTube.

1 http://www.euractiv.com/video/all

http://eucommunity.blogactiv.eu/

http://www.euractiv.com/video/all




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Figure 10: EU Community promotional video on YouTube2

5 Printed Material

EU Community has developed two types of printed material (brochure):

For dissemination use: project objectives, progress and achievements;

For exploitation use: EU Community benefits, tools and relevant

contacts.

Both brochures are consistent with the project logo and branding, while being

regularly updated following the different phases of the project and the

continuously changing dissemination requirements during the project life-cycle.

The Exploitation Brochure will be developed before entering into the post-pilot

phase (M34).

The project brochure is included in the EU Community ‘Dissemination Kit’.

In addition, EU Community has produced a project poster (pop-up banner

stand) to be used at events, workshops and other outreach opportunities.

EU Community project poster is eye-catching with minimum text and large font

to deliver the most important project information and direct the viewer to detailed

information such as the project website.

2 http://www.youtube.com/watch?v=74VLhE-EP0k&feature=youtu.be

http://www.youtube.com/watch?v=74VLhE-EP0k&feature=youtu.be




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5.1 Brochure

Figure 11: EU Community brochure, page 1 (August 2014 version)




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Figure 12: EU Community brochure, page 2 (August 2014 version)




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5.2 Pop-Up Banner Stand

Figure 13: EU Community banner (draft version)




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6 Media Partnerships and Press Releases

Since the start of the project, the EU Community consortium has already

published several press releases to inform stakeholders about the developments

in the project, EU Community events and workshops, and tools resulting from

the project.

Media partnerships are offered to major events and conferences, where EU

Community is showcased via a presentation, a workshop panel or an exhibit

booth in exchange for visibility and joint promotion. The aim of this tactic is to

gain increased visibility for the project in exchange for media promotion of the

event or conference. This offer in turn increased visibility of targeted conferences

or events.

Media Partnerships include the following elements:

Table 2: Media Partnership with EurActiv

Action Due Assumption

1.1 Promotion: 1 post on EurActiv Agenda.

Posts will appear on the EurActiv Network

(660,000 unique readers per month), including

EurActiv.com home page and EurActiv newsletters

(21,000 subscribers).

D -14

Text received from EU

Community partner

16 days before the

event/conference.

1.2 Promotion: 1-week banner on EurActiv.com

and on specific sections of the website (including

in the specific newsletter)

D -14

Banner received from

EU Community

partner 16 days before

the event/conference.

1.3 Social Media: 1 post on EU Community +

Fondation + BlogActiv + EurActiv.com +

selected EurActiv Network Facebook pages and

Twitter accounts.

EurActiv social media network records +20,000

fans/followers.

D -14 Under EurActiv control

1.4 Announcements: 1 post on EurActiv Press

Release.

Posts will appear on the EurActiv Network

(675,000 unique readers per month), including

EurActiv.com home page and EurActiv newsletters

(21,000 subscribers).

D -14


Community partner

16 days before the

event/conference.

1.5 Content: 1 post on EU Community blog +

featured on BlogActiv homepage and

BlogActiv newsletter.

BlogActiv record 20,000 unique readers per

month.

D +2


Community partner

max 2 days after the

event.




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Action Due Assumption

1.6 Content: 1 opinion piece from speaker

published on EurActiv.com and newsletters

i.e. http://www.euractiv.com/Archives/all/analysis

D +3

Answers received from

EU Community

partner max 2 days

after the event.

Table 3: EU Community Kick-off press release

Title Date Link Type

"EU Community" kick-off -

Preparing the future of EU

policy-making

29/10/2013

http://pr.euractiv.com/pr/eu-

community-kick-preparing-

future-eu-policy-making-

100585

Press

release

Figure 14: EU Community Kick-off press release

http://www.euractiv.com/Archives/all/analysis

http://pr.euractiv.com/pr/eu-community-kick-preparing-future-eu-policy-making-100585







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Table 4: EU Community related press releases and media partnerships

/ Title Date Link Type

1

EurActiv holds first

Advisory Council meeting

for its “EU Community”

initiative

08/11/2013

http://pr.euractiv.com/pr/euractiv-

holds-first-advisory-council-meeting-

its-eu-community-initiative-100900

Press

release

2

EurActiv organise son

premier Conseil

consultatif de son

initiative « EU

Community »

15/11/2013

http://pr.euractiv.com/pr/euractiv-

organise-son-premier-conseil-

consultatif-de-son-initiative-eu-

community-101184

Press

release

3

Projekt “EU

Community” von

EurActiv ist mit dem

ersten Treffen des

Beirats gestartet

15/11/2013

http://pr.euractiv.com/pr/projekt-

eu-community-von-euractiv-ist-mit-

dem-ersten-treffen-des-beirats-

gestartet-101185

Press

release

4

Improving Regional

Capacities for Digital

Growth

28/04/2014

http://pr.euractiv.com/pr/improving-

regional-capacities-digital-growth-

106429

Media

Partnership

/Press

release

5 Open Innovation 2.0 28/04/2014 http://pr.euractiv.com/pr/open-

innovation-20-106442

Media

Partnership

/Press

release

6 Samos 2014 Summit on

ICT-enabled Governance 19/06/2014

http://pr.euractiv.com/pr/samos-

2014-summit-ict-enabled-

governance-109431

Media

Partnership

/Press

release

7

Multi-Objective Decision

Making Tools through

Citizens Engagement 16/07/2014

http://pr.euractiv.com/pr/multi-

objective-decision-making-tools-

through-citizens-engagement-

113681

Media

Partnership

/Press

release

8

Open Innovation 2.0

conference establishes

framework for European

adoption of Dublin

Declaration

22/07/2014

http://pr.euractiv.com/pr/open-

innovation-20-conference-

establishes-framework-european-

adoption-dublin-declaration-114531

Media

Partnership

/Press

release

http://pr.euractiv.com/pr/euractiv-holds-first-advisory-council-meeting-its-eu-community-initiative-100900



http://pr.euractiv.com/pr/projekt-eu-community-von-euractiv-ist-mit-dem-ersten-treffen-des-beirats-gestartet-101185





http://pr.euractiv.com/pr/open-innovation-20-106442

http://pr.euractiv.com/pr/open-innovation-20-106442

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