DELIVERING SOCIAL MEDIAROI EVERYDAY

PARTNERSHIP SUCCESS HIGHLIGHTSSince BCV + Marriott Partnership Inception in 2016…

60 Million Facebook Engagements

2.5XAverage Increasein Social Performance

750,000+ Social Media Messages Handled

100,000+Social Media Posts Created

150+Hotels Onboarded

3XBetter Performance than Respective Brand

IRVINE MARRIOTTGENERATING ROI VIA SOCIAL MEDIA

Located less than a mile away from John Wayne Airport, Irvine Marrio� underwent a mul�-million-dollar renova�on and now features contemporary style and comfort.

With a limited ad spend of $92, the goal was to see a 2:1 ROI.

Direct revenue to the hotel’s website via the Facebook tracking pixel:

BCV developed a “25% off best available rates” offer on Facebook. The offer was targeted to a highly specific Facebook audience, including fans of the hotel’s drive markets.

To simplify and expedite the booking process for guests, BCV developed a dedicated Facebook landing page for the offer.

The Facebook offer ran for a 48-hour period in February 2018 and was also supported by a promo�onal post on Instagram driving followers back to the property’s Facebook page to book.

Goal: Combat a slow projec�on of room bookings for select weekends in February and March of 2018.

OBJECTIVE

RESULTS

STRATEGY & TACTICS

30ROOM NIGHTS BOOKED

$3,210IN REVENUE GENERATED

34:1 ROIEXCEEDED GOAL

GENERATING REVENUE VIA SOCIAL MEDIA IRVINE MARRIOTT

MARRIOTT IRVINE SPECTRUMGENERATING ROI VIA SOCIAL MEDIA

Marrio� Irvine Spectrum is an inven�ve new hotel in the heart of Orange County designed with the tech-savvy traveler in mind.

The objec�ve of the flash sale was for Marrio� Irvine Spectrum to book enough rooms to double their paid adver�sing investment for a 2:1 ROI.

The strategic approach was to u�lize the 72-hour flash sale to drive urgency with users to encourage them to book before the 20% off the lowest rates sale was over.

By leveraging a Facebook Offer ad type, BCV was able to target the offer towards an op�mized community of poten�al guests.

OBJECTIVE

STRATEGY & TACTICS

RESULTS

GENERATING REVENUE VIA SOCIAL MEDIA MARRIOTT IRVINE SPECTRUM

Reached 27,215 users via paid adver�sing.

183ROOM NIGHTS

BOOKED

106:1 ROI(EXCEEDING

THE DESIRED 2:1 ROI)

392 CLICKS BACK TO THE BOOKING ENGINE

FROM THE FACEBOOK OFFER

MARRIOTT MARQUIS HOUSTONLEAD GENERATION & GROUP ACTIVATION

Marrio� Marquis Houston’s Food and Beverage Outlet, Biggios, sought to drive more Newsle�er Sign-ups.

A�er the ini�al success seen from it’s test run in February 2019, BCV recommended using this tac�c moving forward when there is a need for sign-ups.

BCV recommended running a Lead Genera�on ad to allow users to easily sign-up without leaving the Facebook App.

BCV sent the leads to the client once a week so they are able to add them to their newsle�er list in a �mely manner.

OBJECTIVE

STRATEGY & TACTICS

RESULTS

LEAD GENERATION & GROUP ACTIVATIONMARRIOTT MARQUIS HOUSTON

BCV found that the combina�on of a relevant local audience and an easy and automa�c sign-up process created a significant amount of leads.

The Lead Genera�on ad resulted in 71 leads (newsle�er sign-ups) with a $.70 cost per lead, far exceeding the industry average of $2.70.

Showcase the hotel’s commitment to and posi�ve rela�onships with hosts of onsite events.

Encourage event a�endees to share photos of their experiences at the hotel.

Drive interest and foot traffic into onsite F+B outlets amongst event a�endees.

Iden�fy one priority group per month to receive addi�onal social media engagement.

Publish posts before, during and a�er the group’s stay, incorpora�ng a variety of owned images and UGC.

OBJECTIVE

STRATEGY & TACTICS

RESULTS

GROUP ACTIVATION MARRIOTT MARQUIS HOUSTON

Strategy was executed against three inhouse groups.

Posts drove 20.3K Impressions on Twi�er (On average, 4X higher than standard Twi�er content).

Tweets drove 246 Post Engagements (On average, 6X higher than standard Twi�er content).

10.5K Instagram Story Views.

Strategy was then shared and ac�vated across several proper�es.

LOS ANGELESAIRPORT MARRIOTT USING LOCAL AWARENESS ADS

Los Angeles Airport Marrio� underwent a complete renova�on and sought to educate the community on the improved property as well as drive foot traffic to the F&B outlet.

BCV recommended running Local Awareness ads to drive awareness surrounding the renova�on and F&B outlet.

By adding a “Call To Ac�on” bu�on unique to Awareness campaigns, users were able to easily find the loca�on of the property.

OBJECTIVE

STRATEGY & TACTICS

RESULTS

USING LOCAL AWARENESS ADSLOS ANGELES AIRPORT MARRIOTT

Over the course of 3 months, the campaign drove 303.9K impressions on local users.

Using a well-targeted local audience and slideshow crea�ve ad type, the campaign exceeded the industry average of $8.84 CPM (cost per 1,000 people reached) with a $2.40 CPM.

JW MARRIOTT STARR PASSFLASH SALE TO DRIVE ROOM NIGHTS

JW Marrio� Tucson Starr Pass sought to drive room nights within need periods in Q1.

A�er the success seen from ini�al Flash Sales, BCV recommended using this tac�c across Facebook and Instagram throughout the year to drive occupancy during slow periods.

Worked with the property to iden�fy need periods in each month and aligned �ming of flash sales accordingly. The property team created a dedicated landing page for the Flash Sales.

OBJECTIVE

STRATEGY & TACTICS

RESULTS

FLASH SALE TO DRIVE ROOM NIGHTS JW MARRIOTT TUCSON STARR PASS RESORT & SPA

Over the course of 2018, BCV launched 15 Flash Sales, op�mizing placements throughout the year as new ad types became available. BCV found the most ROI through a mobile-only ad placement, Collec�ons Ad.

Flash sales resulted in 6,359 Room nights booked, for a total revenue of $1,009,173.

Resulted in a 1,000:1 Return on Investment for 2018.