deloitte greenhouse - overview & approach

Deloitte Greenhouse Southeast AsiaAn Innovation & Problem-Solving Accelerator

July 2016

2© 2016 Deloitte Southeast Asia Ltd

Section subheading

Deloitte Greenhouse LabsOur Lab method has been refined in 3,000+ sessions worldwide

© 2016 Deloitte Southeast Asia Ltd 3

The Lab experienceAbout the Deloitte Greenhouse

We take business leaders out of business as usual, and into a Lab experience where every element has been consciously-designed to accelerate problem solving, achieve alignment, and prioritize action plans.

Executive AlignmentDefine your organization’s ambition, gain leadership & alignment around it.

Accelerated Problem SolvingExpert ideation process and methodologies refined through thousands of Deloitte Greenhouse Labs globally.

Action PlanningBuild confidence to execute change, plan your next 60/90/180 days to move forward.


Our promiseThe Lab Methodology

What it’s not

Discussion

Lecture

Free for All

Passive

Training

What it is

Alignment& Action

Conversation& Co-creation

Analytical Rigor

Immersion & Interaction

Accelerated Problem Solving


Our Lab formulaThe Lab Methodology

Designed to produce moments of impact• Define the purpose• Set the context• Frame the issues• Engage multiple

perspectives• Make it an experience

APPROACH

Right mix of visual and high-touch ingredients• Design thinking and

human-centred innovation

• Lean methodology• Professional facilitation

ELEMENTS

Out of business-as-usual into a consciously designed environment• Dynamic room

configurations• Immersive visuals• Holistic sensory

activation• Emerging technologies

ENVIRONMENT

321


Our Labs are customized to each client’s needs around 8 core topicsLab Topics

INNOVATIONYour ideas may begetting stale.

How can you spark new thinking?

COO

CFO CTO

CEO

ALIGNMENTYou have a big,bold vision.

How will you makeit a reality?

6

ANALYTICSYou’re drowningin data.

How do you makeit meaningful?

STRATEGYThe world isn’t getting any simpler.

What will you doto win?

RELATIONSHIPSYour bottom linedepends on people.

How can youbetter relate?

TRANSFORMATIONYou need to bebetter, faster, leaner.

How can you makechange happen?

TRANSITIONYou’ve made itto the top.

Now what?

LEADERSHIPThe world is fullof potential.

How will you realize yours?


1 Day to achieve your business breakthroughThe Lab Design

It starts with engaging the right people in the room and research-based content.

We engage your internal perspectives through pre-session client interviews, and leverage Deloitte’s subject matter experts who understand your industry and challenges.

We spend time to explore the issue at hand, exploring future trends and unpacking the research.

The day is structured and built on an issue to address and a single shared ambition.

We align participants to that issue and ambition, and test and gain leadership alignment around those.

We then take them through a carefully crafted brainstorming process to solve the issues at hand.

Participants identify andprioritize their own initiatives.

We will critique, refine and prioritise the key focus areas and initiatives.

Every session ends with an action plan to provide participants with a clear path forward.

Explore Align Create


Deloitte Greenhouse @ 6 Shenton Way, Singapore


What happens in a Lab?The Lab process is tailored to your company’s needs & context


Customized LabsDeloitte Greenhouse Southeast Asia Labs

Strategy Lab

Business Model Innovation Lab

Customer-Centric Innovation Lab

Internal Focus

Customer Focus

Labs are customized to each client’s needs around these topics

• Strategy: Enable your vision; translate it into a sustainable reality. Transform your organisation from within, by making your organisation’s change agenda a success.

• Customer-Centric Innovation: The lack of customer focus is a top reason why innovation initiatives fail. Transform your proposition, processes, products and services with the end-user in mind.

• Business Model Innovation: The tried ways of doing business are being displaced or disrupted more rapidly than before. Your business can disrupt the rules of the game too, by challenging long-held beliefs, sensing the future and innovating your business model.


An integrated set of choicesStrategy Lab

We think about strategy as a set of choices which positions your company for differentiation, innovation and (new) growth.

What is our game plan?

What capabilities must be in place?

How will we win?

Where willwe play?

What is our winning aspiration?


During the LabStrategy Lab

1 2 3 4

Share hopes, fears & legacy expectations, define individual roles & contribution to the Lab.

What is our winning aspiration?

Explore the landscapeExplore the industry, discover

trends and recap pre-Lab research to set the context for

the Lab.

Articulate your organization’s ambition, test and gain

leadership alignment to the ambition.

Align on what is success

Where will we play?Define your value proposition, business ecosystem, market

segment and offering

ooo


During the LabStrategy Lab

5 6 7 8

Evaluate your competitive advantages and agree on those

that need to be expanded.How will we win?

What capabilities need to be in place?

Define which capabilities are necessary to deliver your value

proposition.

Prioritize the initiatives that bring the winning aspiration to

life.What is our game plan?

Cheers!Fast forward 3 years. Imagine

what 1 thing was critical to your success? Celebrate that.

ooo


Start with the end-user in mindCustomer-Centric Innovation Lab

The lack of customer-focus is a top reason innovation initiatives fail. We think the key difference is shifting from a business & operations-centred approach to a human-centred approach.

Identify operational

goals

Createconcept

From: To:

Understand customers

Create concept

Build operational

systems

Fit concept to customers

Human-Centred Innovation

Applying the ‘design process’ to solve business problems

Integrating the needs of end-users and the possibilities of technology

Relying on our ability to be intuitive and recognize behavioural patterns

Constructing ideas that are emotionally meaningful as well as functional


The Human-Centred Design processCustomer-Centric Innovation Lab

In order to create new value for customers, we think about the Human-Centred Design process, diverging and converging through five phases:

Determine the challenge, establish goals, align on intent and aspirations

Discover customer’s unmet needs, opportunities

Define insights from observations, synthesize patterns and create hypotheses

Distil ideas, prototype, test and refine

Decide on the solutions that offers the best value for customers

SENSING SHAPING SEIZINGBUILD UNDERSTANDING SHAPE CHOICES MAKE DECISIONSArticulate.

Scope. Align.Explore

stakeholdersSynthesize ideas into insights

Prototype hypotheses

Select best hypothesis

Create new value

? HYPOTHESES

Determine

Discover

Define

Distil

Decide

Deliver


During the LabCustomer-Centric Innovation Lab

Focus the innovation on a single problem, clarify

the design intent.What are we innovating?

Who are we innovating for?

Discover end-users empathically, unpack

observations & trends, develop personas and

user journeys.

Find patterns from insights, extract key

learnings about customers and get to

the root of the problem.Synthesize insights

What is our game plan?Prioritize the initiatives that bring the winning

solution to life.

1 2 3 4 5 6 7Brainstorm frenzyGenerate creative

solutions for the insights uncovered, develop

hypothesis.

Build low-fidelity blueprints for the

hypotheses that can be tested amongst customers

and refined later.Prototype, test & refine

Write your story of successful

transformation and celebrate.Closing


An outside-in reinventionBusiness Model Innovation Lab

We believe that Business Model Innovation is about looking out and looking in: sensing the future, then challenging long-held beliefs; responding with a brand new customer-centric proposition, then organizing your resources to deliver on that promise.

What is the future like?

What are our legacies and beliefs?

What is the profitable ambition?

What is our customer-centric proposition?

What will be our organisational strategy?

What is our course of action?

Looking Out Looking In Looking Out Looking In


During the LabBusiness Model Innovation Lab

Identify the impetus for change, the feelings & emotions it creates.

Rally around the cause

Explore the future, challenge conventions

Examine emerging trends and 2025 scenarios, challenge existing beliefs and

assumptions

Set out a clear end-state to achieve the change ambition,

align on the problem to address.

Define the profitable ambition

Who are our customers?Discover end-users

empathically, unpack observations, trends & insights,

develop personas and user journeys.

ooo1 2 3 4 5

Find patterns from insights, extract key learnings about

customers and get to the root of the problem.

Synthesize insights


During the LabBusiness Model Innovation Lab

Generate solutions, develop & test hypotheses.

Brainstorm & prototype

How will we win?Determine your competitive

advantages.

Validate your organization’s readiness to deliver your solution and

competitive advantages.What capabilities need to be in

place?

What is our course of action?

Prioritize the initiatives that bring the change ambition

to life.

6 7 8 9 10

Write your story of successful

transformation and celebrate.Closing

ooo


Here’s what the Lab experience felt like for one client…

They got informed – studying the latest trends in environment and sustainability in Singapore and the region.

They got focused – looking at future trends and defining a new vision for the organization, identifying their key stakeholders and defining their role amongst each group.

They made plans – identifying the top 5 initiatives for each stakeholder and the milestones to be achieved over the next 5 years

The Challenge: A sustainability NGO wanted to develop a new vision for the organization and define a strategic roadmap for the next 5 years.

1-Day Strategy Refresh Lab at the Deloitte Greenhouse Singapore

The Output: A new vision, and 5-year roadmap with clear commitments to move forward.

The Greenhouse has helped us put many dimensional issues and objectives into

perspective.

The team was very professional and skilled at helping us arrive at

our new vision statement.



They envisioned – visualizing the future state user journey that would provide a quantum leap in experience

They brainstormed – creating new digitally-led initiatives that would carry their future state into reality

They mobilized – prioritizing an action plan with key timelines for the implementation of each initiative, and made commitments to accelerate organizational transformation over the next 5 years

The Challenge: The leadership team of a public sector client needed to visualize and align on their future state, and brainstorm new initiatives for the next 5 years to accelerate their transformation plan.

2-Day Strategic Planning Lab at the Deloitte Greenhouse Singapore

The Output: Agreement on the future state user journey to guide their strategy and transformation over the next 5 years, and a clear action plan with timelines for the implementation of key initiatives.



They got inspired – examining leading industry practices from Deloitte’s subject matter experts, and understanding the target audience of the coaching academy by walking in their shoes.

They got creative – brainstorming coach-centric solutions using design thinking, that would meet the needs of the real personas.

They made commitments – prioritizing opportunities to put ideas into reality, and ensure buy-in within the next 3 months.

The Challenge: Our client assembled a new team to build a world-class coaching academy to raise the professional standards of sport coaches in the region. They needed to get buy-in from various stakeholders and chart a strategy to move forward with their plans.

1-Day Customer-Centric Innovation Lab at the Deloitte Greenhouse Singapore

The Output: Buy-in from stakeholders, including the end-users themselves, coach-centric opportunities identified, and a clear work plan to outline their deliverables within the next 3 months.

I’m glad we were able to clarify the

issue at hand today.

The Human-Centric Design approach has helped us to better

frame our strategy going forward.



They got focused – identifying the specific needs of retail customers in 2018/19 using personas, and journey maps, which were developed based on intensive fieldwork

They got inspired – working with Deloitte Digital subject matter experts to identify shortlisted solutions using design thinking and assess digital capabilities required to deliver their ideal digital customer experience

They got past their own obstacles – addressing key internal challenges and defining ways to overcome barriers to success, with C-suite stakeholders in the room

The Challenge: One of Asia’s largest shopping mall owner-operators was looking to develop a customer-centric digital strategy for a new crown jewel shopping mall slated to be opened by 2018/19

1-Day Digital Innovation Lab at the Deloitte Greenhouse Singapore

The Output: An end-to-end digital customer experience blueprint with recommendations on the digital capabilities required to deliver the experience


Client feedbackHeard in the Room about Deloitte Greenhouse

It would have taken six to nine months to achieve as much as we did today.

Simple and mind shifting.

Has inspired us to come with new ideas. The three days have been amazing. ”

Never before have I been gifted with this much talent and commitment in one place and for one purpose.

Interactive, insightful, and the right balance of theory and activities.

The hands-on approach and peer discussions provided me with a lot of new ideas and food for thought.

“Illustrated the Art behind the Science”

“Albert Einstein said, ‘If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.’ I’m glad we were able to clarify the issue at hand today.”

“It was like we had a new understanding of the customer after taking the time to truly walk in their shoes

We’d been debating between options for months. It was going back to the problem that finally broke the stalemate.

Reveal new

possibilities

Disrupt

ordinary

thinking

Incite

productive

action

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. Please see www.deloitte.com/sg/about for a more detailed description of DTTL and its member firms.

Deloitte provides audit, consulting, financial advisory, risk management, tax and related services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries and territories, Deloitte brings world-class capabilities and high-quality service to clients, delivering the insights they need to address their most complex business challenges. Deloitte’s more than 220,000 professionals are committed to making an impact that matters.

About Deloitte Southeast Asia

Deloitte Southeast Asia Ltd – a member firm of Deloitte Touche Tohmatsu Limited comprising Deloitte practices operating in Brunei, Cambodia, Guam, Indonesia, Lao PDR, Malaysia, Myanmar, Philippines, Singapore, Thailand and Vietnam – was established to deliver measurable value to the particular demands of increasingly intra-regional and fast growing companies and enterprises.Comprising 270 partners and over 7,000 professionals in 25 office locations, the subsidiaries and affiliates of Deloitte Southeast Asia Ltd combine their technical expertise and deep industry knowledge to deliver consistent high quality services to companies in the region.

All services are provided through the individual country practices, their subsidiaries and affiliates which are separate and independent legal entities.

About Deloitte Singapore

In Singapore, services are provided by Deloitte & Touche LLP and its subsidiaries and affiliates.

This communication contains general information only, and none of Deloitte Touche Tohmatsu Limited, its member firms, or their related entities (collectively, the “Deloitte network”) is, by means of this communication, rendering professional advice or services. No entity in the Deloitte network shall be responsible for any loss whatsoever sustained by any person who relies on this communication.

© 2016 Deloitte Southeast Asia Ltd

deloitte greenhouse - overview & approach

Documents