(demb 1) - welcome to anucde (demb 1) he became the president of the local branch of bank...

(DEMB 1)

EXECUTIVE M.B.A. DEGREE EXAMINATION,

JUNE 2010.

First and Second Years

Paper I — PRESPECTIVES OF MANAGEMENT

Time : Three hours Maximum : 75 marks

SECTION A — (3 × 5 = 15 marks)

Answer any THREE of the following.

1. (a) Administration.

(b) Planning premises.

(c) Decentralisation.

(d) Training programme.

(e) Effective communication.

(f) PERT.

SECTION B — (3 × 15 = 45 marks)


2. Review the progress of management development

in India.

3. What are the essentials of an effective system of

control?

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4. Discuss different styles of leadership prevalent in

India.

5. State the causes for line and staff conflict.

6. Classify plans with suitable examples.

7. Explain the functions of management logically.

SECTION C — (15 marks)

(Compulsory)

8. Kartar Singh joined Laskhmi Bank, Meerut

branch as a clerk other obtaining the post

graduate degree in chemistry from Delhi

University in 1986. He did his work with due

diligence and was generally rated as a hard-

working ambitious young man. He obtained the

professional qualification CAIIB in 1992

Thereafter, he has applied for the officers’ post

under the promotion quota. He could not get the

promotion as his scores in the written test were

low. Meanwhile, he is transferred to the Delhi

University, campus branch, Delhi His attempts to

scale the career ladder did not succeed and after

several frustrating trials, he consciously decided to

join the ranks of the Union as an active member.

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He became the president of the local branch of

Bank Emp1oyees’ Union in 1995. Through his

interpersonal Skills, he moved closer to most

employees in the bank and is able to put out the

fires between people quickly. Of late, he is

considered a tough union activist to bargain with

and management has developed a kind of negative

attitude towards his career moves. In 1996, when

the opportunity came, he was not considered for

promotion as his interview scores, this time were

found to be not satisfactory. The branch managers’

Confidential report about his union activities, it is

rumoured is said to be the major obstacle to his

promotion. Meanwhile, Kartar Singh started a

business of dealership in automobiles Using a

dummy name. He has also succeeded, to a large

extent, in diverting the deposits of nearby

business community to other banks. Based on the

recommendations of the new branch manager

management has decided to promote Kartar Singh

to the office cadre in 1999, Kartar received the

appointment order for the officer’s post from the

head office recently. The colleagues, along with the

Branch Manager planned on evening tea party,

congratulating his achievement. To their surprise,

Kartar expressed his unwillingness to accept the

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offer and refused the promotion straight away

,citing medical reasons.

Questions :

(a) Comment of the promotion policy of the

bank, using inputs from the above case.

(b) Do you think management’s action of

selecting Kartar as an office after 13 year’s of

service is in the right direction? Why? Why

not?

(c) Why did Kartar refuse promotion?

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(DEMB 10)


JUNE 2010.

First and Second Year

Paper X — HUMAN RESOURCE MANAGEMENT




1. (a) Job specification.

(b) Induction.

(c) Demotion.

(d) Job satisfaction.

(e) Absenteeism.

(f) Wage incentive.


Answer any THREE questions.

2. “Objectives of the personal management always

contradict the objectives of the personnel”.

Elucidate the statement.

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3. What are the relative advantages of interview

and questionnaire methods in collection of data for

Job analysis?

4. How do you draw up an action plan to the

manpower plan for a newly established firm?

5. Outline the factors which affect selection decisions

in multiple unit organisation.

6. Evaluate the significance of performance appraisal

in any organisation.

7. Why should organisations introduce a grievance

procedure? Discuss.


(Compulsory)

8. Case study

HOW TO SELECT A NEW EMPLOYEE?

Venkat is Incharge of a bindery in Vijayawada,

which employs fifteen people, five of whom work in

the factory. Three of these employees run

machines, one supervises, and the fifth moves the

blank paper and finished print by handcar. This

fifth position, which demands to skill other than

driving a handcar, needs to be filled and three

applicants have responded.

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The first is Mr. Matti Anjaiah who is thirty five,

unmarried, and a Navy veteran. Anjaiah has a

poor work record. During his five years in

Vijayawada he has worked only seasonal labour

and occasional odd jobs. He drove a forklift in the

Navy, while working at Visakhapatnam. He has a

strong built, which could help, although the work

is generally light.

Mr. Nehal Singh, age twenty two, came to

Vijayawada two years back from Punjab. He has

done farm labour for many years and assembly-

line work for one year. His command of English is

poor (but can speak the regional language, Telugu,

fluently). He resides with his mother and seems

certain to remain in the area for some time. After

having run farm equipment, he should have no

trouble steering a handcar.

Mr. Raja is a local boy who finished high school

two years ago. Subsequently, he got a diploma

from a locally and is currently employed as an

assistant in Savani Transport Company,

Vijayawada. His character reference are excellent.

Mr. Raja is small, but he seems quick and was a

track star in high school.

Questions :

(a) How much consideration should be given to

Mr. Anjaiah’s poor work record. Should

Mr. Venkat check to verify it?

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(b) How important is command to English to the

job? How quickly could Mr. Nehal Singh

assimilate enough English to be effective?

(c) Should Mr. Nehal Singh be passed over

because of his status as a recent migrant.

(d) Should Mr. Raja get the job. How heavily

should his references be weighted against his

inexperience?

(e) Who should be hired? Why?

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(DEMB 2)


JUNE 2010.


Paper II — BUSINESS ENVIRONMENT




1. (a) Political economy.

(b) Cultural environment.

(c) Government company.

(d) Goals of planning.

(e) External debt of India

(f) Forms of privatisation.



2. Review the changing role of business.

3. State the structural dimensions of Indian

economy.

(DEMB 2) 2

4. Discuss the problems and prospects of SSIs in

India.

5. Describe the stages in the progress of industrial

policy in India.

6. Critically examine the EXIM policy of India.

7. How do you assess the impact of financial sector

reform?


(Compulsory)

8. Financial Inclusion strategy is emerging as an

important perceptive and priority in the policy

agenda of economic development. It has emerged

as an important development priority in India and

banks being major intermediaries in the financial

inclusive process, it becomes imperative for them

to engage in promoting sustainable strategies of

financial inclusion. The Indian banking industry,

has however not yet been able to reach out to the

vast majority of the people despite sincere efforts

over the years.

RBI has issued guidelines by which Banks are

encouraged to exchange the level of financial

inclusion, in their areas of operation in a time

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bound manner. The 11th plan will contest of series

of measures that will increase the inclusiveness of

growth focused on agriculture, access to health

and urban infrastructure, education etc. the

success of inclusive growth is thus, department on

how the banks are leveraging their efforts to reach

the poor/financially excluded sections of the

society.

Questions :

(a) Can banks help in the process of financial

inclusion? How?

(b) What are the hurdles in the way of banks in

the process of financial inclusion? Can you

suggest measures to tackle them?

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(DEMB 3)


JUNE 2010.


Paper III — MANAGERIAL ECONOMICS




1. (a) Limitations of managerial economics.

(b) Cross elasticity of demand.

(c) Short run average cost.

(d) Oligophy.

(e) Short run equilibrium.

(f) Payback method.



2. ‘‘Managerial Economics is prescriptive rather than

descriptive in character’’. Discuss.

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3. Elucidate demand forecasting in respect of capital

goods.

4. ‘‘A firm buys inputs in quantities determined by

the Production function and the prices of inputs’’.

Discuss.

5. What is discriminating monopoly? Under what

condition is price discrimination possible and

profitable?

6. Distinguish between accountant concept of profit

and economists concept of profit.

7. Highlight the Net present value criterias of

investment appraisal.


(Compulsory)

8. A manufacture has forecast that its level of

production this year will be 60% of its normal

capacity of 30,000 units. At 60% of normal

capacity, expenses would be as follows :

(a) Direct labour Rs. 11,160.

(b) Direct material Rs. 8,280.

(c) Variable and other manufacturing expenses.

Rs. 3,960.

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(d) The total fixed expenses regarding

production Rs. 6,000.

The selling price per unit is Rs. 2

An enquiry has come from overseas for 6,000

units.

However, the price obtainable cannot be

more than Rs. 1.45 per unit. Give your

opinion supported by suitable cost and profit

details as to whether the firm would or

would not benefit financially by accepting

this 6,000 unit export order.

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(DEMB 4)


JUNE 2010.


Paper IV — ACCOUNTING FOR MANAGERS




1. (a) P/V ratio.

(b) Issue of shares at discount.

(c) Horizontal analysis.

(d) CPP method.

(e) Payment of dividends.

(f) Material cost variance.



2. K. Industries Ltd. produced and sold 1,50,000

plastics bucket. Each bucket was sold at a price of

Rs. 20. The variable costs were Rs. 14 per bucket

and fixed manufacturing costs were Rs. 3,00,000

(DEMB 4) 2

per annum. The company’s normal production

capacity is 1,50,000 plastic bucket.

(a) You are required to prepare income

statements under absorption costing and

variable costing methods and comment on

the results.

(b) What would be the effect on income under

the two different costing methods in the

following situations :

(i) Buckets produced and sold, 1,40,000

and

(ii) Buckets produced and sold, 1,60,000.

3. Discuss the uses of accounting information.

4. Describe the principles of preparing profit and loss

account.

5. State the legal requirements relating to auditing

of companies.

6. What are the causes for overhead cost variances?

7. Explain the provisions relating to construction of

balance sheet and disclosure requirements.


(DEMB 4) 3

8. Dynamic Ltd. makes an issue of 5,000 equity

shares of Rs. 100 each at a premium of Rs. 12.50

share payable as follows :

(a) Rs. 12.50 on application,

(b) Rs. 25.00 on allotment (including

premium),

(c) Rs. 50.00 on first call,

(d) Rs. 15 on second call,

(e) Rs. 10 on final call.

The application and allotment money are duly

received and in addition, holders of 2,500 shares

pay in full on allotment. Holders of 100 shares fail

to pay first call and after due their shares are

forfeited. The amounts payable on second call

(made after forfeiture) are paid in full, except that

a holder of 50 shares fails to pay. 75 of the 100

shares forfeited are reissued credited with Rs. 90

paid for Rs. 65 per share. The new shareholder

pays these shares in full. The balance of Rs. 10 per

share is being treated as calls-in-advance. The

final call is met in full including the arrears of the

second call.

Show the necessary journal entries.

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(DEMB 5)

EXECUTIVE M.B.A. DEGREE EXAMINATION, JUNE 2010.


Paper V — QUANTITATIVE TECHNIQUES FOR MANAGERIAL DECISIONS




1. (a) Differentiate 20log

2

++

x

ex x

with respect to x.

(b) Find the 15th term of an A-P whose first term is 12 and common difference is 2.

(c) Histogram.

(d) Conditional probability.

(e) Sampling distribution.

(f) Scatter diagram.



2. (a) Solve the following system of equations using matrix inverse method :

71004012

6725359

69504010

=++=++=++

zyx

zyx

zyx

(b) If the demand function is qp −= 9 find at what level of output of the total revenue

will be maximum and what will it be?

3. (a) Find an appropriate average from the following data :

Marks : Below 10 Below 20 Below 30 Below 40

No. of students : 12 30 54 76

Marks : Below 50 Below 60 Below 70 Below 80

No. of students : 91 126 195 250

(b) Find the standard deviation from the following data :

Age (in years) : 10–19 20–29 30–39 40–49

No. of cases : 1 0 1 10

Age (in years) : 50–59 60–69 70–79 80–89

No. of cases : 17 38 9 3

(DEMB 5) 2

4. (a) The distribution of typing mistakes committed by a typist is given below. Assuming a

Poisson model find out the expected frequencies :

Mistakes per page : 0 1 2 3 4 5

Number of pages : 142 156 69 27 5 1

(b) The diameter of shafts produced in a factory conforms to normal distribution. 31

percent of the shafts have a diameter less than 45 mm and 8 percent have more than 64

mm. Find the mean and standard deviation of the diameter of shaft.

5. The employees in 4 different firms are distributed in three cell frequencies shown in the

following table. Test the hypothesis that there is no relationship between the firm and the

type of labour.

Firm

Type of labour

A

B

C

D

Skilled 24 24 23 49

Semi-skilled 32 60 37 51

Manual 24 56 40 80

6. (a) A machine produced 20 defective articles in a batch of 400. After overhauling it

produced 10 defectives in a batch of 300. Has the machine improved?

(b) A salesman is expected to effect an average sales of Rs. 3,500. A sample test revealed

that a particular salesman had made the following sales : Rs. 3,700; 3,400; 2,500; 5,200;

3,000, and 2,000. Using 1% level of significance test whether his work is below standard

or not.

7. The sales of a company for the last 8 years are givven below :

Year : 1987 1988 1989 1990 1991 1992 1993 1994

Sales :

(‘000)

52 45 98 92 110 185 175 220

Estimate sales figure for 1995 using an equation of the form XabY = .

SECTION C — (1 × 15 = 15 marks)

(Compulsory)

8. (a) Mukesh engineering company is currently working with a process which after paying

for materials, labour etc., brings a profit of Rs. 10,000. The following alternatives are

made available to the company : (i) the company can conduct research ( )1R which is

expected to cost Rs. 10,000 having 90% chances of success. If it proves a success, the

company gets a gross income of Rs. 25,000 (ii) the company can conduct research ( )2R

(DEMB 5) 3

which is expected to cost Rs. 5,000 having a probability of 60% success. If successful,

the gross income will be Rs. 25,000 (iii) the company can pay Rs. 6,000 as royalty of a

new process which will bring a gross income of Rs. 20,000 (iv) the company continues

the current process. Because of limited resource it is assumed that the two types of

research can be carried out at a time. Use decision tree analysis, to locate the optimal

strategy for the company.

(b) The equations of two lines of regression obtained are the following : yx 382 −= ;

xy −= 52 and the variance of 4=x . Find (i) mean value of x and y (ii) coefficient of

correlation between x and y (iii) the standard deviation of y.

——————

(DEMB 6)


JUNE 2010.


Paper VI — INFORMATION MANAGEMENT AND

COMPUTER APPLICATIONS




1. (a) Role of computers in management.

(b) Operating systems.

(c) Computerised General Ledger System.

(d) Specific legislation on privacy.

(e) Classification of information.

(f) Subprograms.

(DEMB 6) 2



2. Explain different types of software. Explain the

main features of LOTUS 1-2-3.

3. Explain the characteristics of inventory. Explain

the design of an inventory system with a suitable

example.

4. What is perverse software? Describe the

characteristics of computer viruses. Explain the

methods of virus detection and removal.

5. Discuss the three models of MIS and compare

them.

6. Explain the role of MIS at various management

levels. What is a data flow diagram? Explain its

use in system design.

(DEMB 6) 3

7. Explain string handling functions with suitable

examples. Explain the basic features of COBOL.

SECTION C — (1 × 15 = 15 marks)

(Compulsory)

8. Before embanking on integrated information

system projects, top managers often know which

employees are likely to be laid off. However, in an

effort to with the cooperation of employees during

system development, managers often provide

verbal assurances of job security to employees who

will be laid off a few months often after the system

becomes operational. Manager often find

themselves in a dilemma. Being truthful about

coming layoff many interfere with employee

cooperation. How would you as a manager, handle

this situation?

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(DEMB 7)


JUNE 2010.


Paper VII — FINANCIAL MANAGEMENT




1. (a) Objective of wealth maximisation.

(b) Financial asset.

(c) IRR.

(d) EPS.

(e) Optimum capital structure.

(f) Weighted average cost of capital.



2. Discuss the role of finance manager in financial

management.

3. Distinguish between money market and capital

market.

(DEMB 7) 2

4. What are the merits and demerits of NPV method

of capital budgeting?

5. Explain different methods of valuing bonds.

6. Elucidate the techniques employed to manage

cash.

7. From the following details you are required to

make an assessment of the average amount of

working capital requirement of Fine Drinks

Limited.

Average period

of credit

Estimate for the

first year

Rs.

Purchase of material 6 weeks 26,00,000

Wages 1 21 weeks 19,50,000

Overheads :

Rent, rates, etc. 6 months 1,00,000

Salaries 1 months 8,00,000

Other overheads 2 months 7,50,000

Sales Cash 2,00,000

Credit sales 2 months 60,00,000

(DEMB 7) 3

Rs.

Average amount of stocks and

work-in-progress

4,00,000

Average amount of undrawn profit 3,00,000

It is to be assumed that all expenses and income

were made at even rate for the year.


(Compulsory)

8. X Ltd. has to decide between rental of two types of

machine manufacturing the same product.

Machine A, an inexpensive economy model, rents

for Rs. 1,000 per month but the variable

production cost is Rs. 0.25 per unit. Machine B

rents for Rs. 3,000 per month but the variable

production cost is only Rs. 0.10 per unit. Monthly

demand varies between 10,000 and 19,000

according to the following probabilities :

Demand Probability

10,000 0.12

12,000 0.17

15,000 0.41

17,000 0.24

19,000 0.06

(DEMB 7) 4

Make a comparision of the two machines. Which

machine X Ltd. should rent? If the demand is

definitely known to be 10,000 units, would the

decision reverse?

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(DEMB 8)

EXECUTIVE M.B.A, DEGREE EXAMINATION,

JUNE 2010.


Paper VIII — OPERATIONS MANAGEMENT




1. (a) Concept of operations management.

(b) Facilities location.

(c) Mass production.

(d) Batch production.

(e) Quality assurance.

(f) Store keeper.



2. Discuss the nature and significance of operations

management.

3. What are the issues in capacity planning?

(DEMB 8) 2

4. Explain the process of planning and control of

projects.

5. Enumerate the trends in value engineering.

6. Describe the steps involved in the purchase

procedure.

7. Enumerate the techniques available for the

management of waste.


(Compulsory)

8. Alan Engineering Contractors creates six-month

“rolling” schedules, which are recomputed

monthly. For competitive reasons, the company

does not subcontract. Therefore, its only options to

meet customer requirements are : (a) work on

regular time (b) work on overtime, which is limited

to 30 percent of regular time. (c) do customers

work early, which would cost an additional Rs. 100

per hour per month and (d) perform customers

work late, which would cost an additional Rs. 200

per hour per month penalty as provided by their

contract.

(DEMB 8) 3

Alan Engineering has 25 engineers on its staff at

an hourly rate of Rs. 300. Customer’s hourly

requirements for the six months from Jan. to June

are :

Jan. Feb. March April May June

5,000 4,000 6,000 6,000 5,000 4,000

Develop an aggregate plan

Assume 20 working days in each month.

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(DEMB 9)


JUNE 2010.


Paper IX — MARKETING MANAGEMENT




1. (a) Modern concept of marketing.

(b) Micro Environment of marketing.

(c) Product portfolio.

(d) Marshallian model of consumer behaviour.

(e) Product line.

(f) Resale price maintenance.



2. Discuss the branding strategies followed by Indian

corporation.

(DEMB 9) 2

3. What are the factors that influence pricing

decisions of a firm?

4. Describe the functions performed by middlemen in

the channel of distribution.

5. How is marketing audit conducted?

6. Enumerate the role or marketing in the growth of

service sector.

7. State different bases employed while segmenting

market.


(Compulsory)

8. Ariel, from Proctor and Gamble of USA, was the

first brand to be launched in India as a compact

detergent and this was followed by Surf Ultra

(Which paved the way for Surf Excel). The

compact detergents have a share of around five

percent in the detergent market Surf, the flaghip

brand of HLL has been used for a number of line

extensions. Surf Excel/Power was launched by

HLL as a new version based on the feedback

obtained from about 1,00,000 housewives across

(DEMB 9) 3

the country. There were advertisements in mass

media for obtaining the response. The brand is

positioned between Surf Excel and Surf (in terms

of price) and it was advertised as a product which

was formulated from consumer preferences.

Case question :

Explain this strategy from the viewpoint of

managing detergent product line.

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(demb 1) - welcome to anucde (demb 1) he became the president of the local branch of bank...

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