demystifying media & design careers
DESCRIPTION
Media and Design encompass both the old guard of television and advertising as well as the new giants of social media, big data and design-as-business core. This mini-symposium explores the synergies and contractions inherent in 21st Century careers in Media and Design, including: To be or not to be (irreverent); How to be street smart and business savvy; Who decides what gets created; and What’s Ethical: The Valorized Designer/Director.TRANSCRIPT
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March 7, 2013
PRESENTED BYAlex Schmelkin
DEMYSTIFYING MEDIA& DESIGN CAREERS
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ABOUT ME
First job Hofstra UCCE (1995)First website Hofstra.edu (1996)Yesterday MCNY (1997) Founded Davanita (1998) Acquired by Avatar (2000)Today Ai (2002+)
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• Founded 2002• Manhattan• 50 Employees• Transactional Expertise• End-to-end Ecommerce• IMA Top 10 Agency
WE PLAN AND BUILD
DIGITAL BUSINESSES
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Careersin Digital
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IN OR OUT?SPECIALIZE.NETWORK.
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IN OR OUT?SPECIALIZE.NETWORK.
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IN OR OUT?
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BRANDvs.
AGENCY
IN OR OUT?
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BRAND vs. AGENCY• Steady• Build a career and
advance• Great exposure to
commercial concepts• Ownership and control• Can get “stuck” on
projects
• Variety of projects• Dynamic and creative
environments• Learn from great
people, quickly• Can get “stuck” on
accounts• Agency hopping
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IN OR OUT?SPECIALIZE.NETWORK.
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THE INDUSTRY EXPECTS YOU TO BE A SPECIALIST.
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SPECIALIZED
YEARS IN CAREER
Years 2 – 5
COMMON CAREER PATH IN DIGITAL INDUSTRY.
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SPECIALIZED
YEARS IN CAREER
COMMON CAREER PATH IN DIGITAL INDUSTRY.
BUSINESS
MANAGEMENT
Years 2 – 5
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UX DesignStrategy Technology
Management Project Manager Engagement Manager Chief Experience Officer
Design Lead
Art Director
Visual Designer(s)
Copywriter
UX Lead
Info Architect
Content Strategist
UX Researcher
Digital Strategist
Example Ai Project Team
Digital Strategist
Business Analyst
Data Analyst
Tech Lead
Developer(s)
Fender(s)
QA Engineers(s)
Sys Admin
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IN OR OUT?SPECIALIZE.NETWORK.
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NETWORK
Participate in local meet-ups.Consider an internship.Publish some thoughts.Attend an industry conference.Start early with LinkedIn.Find a good recruiter.
Get yourself out there. It pays off.
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INTERN (2005)
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SENIOR PM (2013)
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• Write thoughtful cover letters
• Build a portfolio site• Connect on LinkedIn• Demonstrate personality
during interviews• Share 2-year goals
BUILD YOUR PERSONAL
BRAND
YOU