demystifying social media august 12, 2009 august 13, 2009
TRANSCRIPT
Demystifying Social Media
August 12, 2009August 13, 2009
TheSetup
Who is this guy???
You better know this guy!!
I bet you don’t know this guy!!
Tiger does
What is Social Media?
Social Media [soh-shuhl mee-dee-uh]
1. A set of rapidly evolving tools in the internet and mobile arenas that enable people to connect, create, collaborate, contribute and communicate with an unlimited number of individuals and groups on an unlimited number of topics and specialized subjects in an accelerated time frame.2. A way for the little guys to have the same voice as the big guys.
More simply put…
“Social media is people telling stories online”
The conversations are powered by
•Blogs
•Micro Blogs
•Online Chat
•RSS
•Widgets
•Social Networks
•Social Bookmarking
•Message Boards
•Podcasts
•Video Sharing Sites
•Photo Sharing Sites
•Wikis
…just to name a few
At least it isn’t confusing…
The new consumer will speak about, repurpose and associate with your brand as they see fit – encourage it
Social media has empoweredcustomers tell the story their own
wayThe new consumer will speak about, repurpose and associate with your brand as they see fit – encourage it
TheTruths
(aka “Interesting Tidbits You Should Know”)
Things you should know
Social media is officially more
popular than email
Almost 4,000,000 articles
> 100,000,000+ videos
200,000,000 blogs
73% of active online users have
read a blog
45% have started their own blog
subscribe to an RSS feed
39%
have joined a social network
57%
55% have uploaded photos
83% have watched video clips
It’s not a fad…
IT IS A FUNDAMENTAL SHIFT
IN THE WAY WE COMMUNICATE
the old way was a monologue
We don’t care about your ad at
all!
We care what our friends think
Translation…
THE TRAIN IS LEAVING THE
STATION
WITH OR WITHOUT YOU!
Don’t Take My Word For It….
Neither of these existed just 3 years
ago!
QuickTime™ and ampeg4 decompressor
are needed to see this picture.
TheRules
You better know the basic rules or the flags will begin to
fly
Be Authentic
Rule 1
Rule 2
Be Relevant
Rule 3
Listen
Rule 4
Respond
Rule 5
Collaborate
Rule 6
Add Value
Rule 7
Give Kudos
Rule 8
Be About People
Rule 9
Don’t Censor
Rule 10
Blur The Line
TheTools
Things Your Brand Can Do With Twitter Tomorrow
Find Out What People Are
Saying
Build An Audience
Get Answers
Provide Customer Service
Instant, Cheap Focus
Group Feedback
Build Traffic To You Site or
Blog
Create Content
Get Breaking News
Cover Events As
They Happen
Offer Coupons
Organize
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
QuickTime™ and a decompressor
are needed to see this picture.
TheTakeaways
Key You Tube Takeaways
• Create ads that act like content• It is all about the dialog• Ideas can come from anywhere• Find talent and use it• Understand the way it works• Metrics are built right in!
Key Presentation Takeaways
• Social media evens the playing field• All about 2 way conversations• Be authentic• It is OK to be unsure - hire a coach• Create content that matters• Old style media does not work in the new world
• Blur the lines• Add Value• When all else fails….
Jonathan B. Ressler
919 200 0683 Office
919 757 3903 Mobile