page 1 “demystifying the dot com” presenter: craig peters date: august 31, 2000
TRANSCRIPT
Page 1
“Demystifying the Dot Com”
Presenter: Craig Peters
Date: August 31, 2000
Page 2
What is the Internet?
Who is the Internet?
How does the Internet fit together?
Who cares? Why all the hype?
How do Internet companies make money?
Questions to Answer
There will be a TEST at the end!
Page 3
The Internet has been around for quite some time
1960 2000199019801970
“In
tern
et W
orld
”“R
eal W
orld
”
USA puts man on moon
MTV Launches
US Government commissions study to distribute military communications and missile control
Loma Prieta Earthquake
hits Bay Area
Stanford, UCLA, UCSB, and University of Utah connected through ARPANET
First email program
developed
USENET public
newsgroups created
The term “Internet” first used
The World Wide Web is
born!
Netscape formed and allows everyone to use Internet through GUI
375 million people
“on-line”
OJ Simpson car chase
President Nixon resigns
JFK assassinated
Homestead.com Launches
Page 4
The Internet starts with you
You
Page 5
…and a personal computer
You
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
Page 6
…and a personal computer
You
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
Coming Soon!• PDAs• Phones• Toasters?
Page 7
You access the Internet through an Internet Service Provider (“ISP”)
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
Page 8
There are main primary types of personal Internet access
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
Dial-Up
Page 9
There are main primary types of personal Internet access
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
Dial-Up DSL
Page 10
There are main primary types of personal Internet access
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
Dial-Up DSL Cable
Page 11
There are main primary types of personal Internet access
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
Dial-Up DSL Cable
Coming Soon!• Satellite• Cellular
Page 12
You are now set to “surf” the “Dot Somethings”
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Dial-Up DSL Cable
“Dot Somethings”
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
Page 13
The first Internet sites were non-commercial
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Dial-Up DSL Cable
“Dot Somethings”
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
“.edu”“.gov”
IRS.gov Stanford
“.org”
PBS.gov
Page 14
Then came the all powerful “Dot COM” and its many variations…
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Dial-Up DSL Cable
“Dot Somethings”
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
“.edu”“.gov”
IRS.gov Stanford
“.org”
PBS.gov
“.com”
Page 15
Content companies allow you to view the weather, read the news, research a fact…
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Dial-Up DSL Cable
“Dot Somethings”
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
“.edu”“.gov”
IRS.gov Stanford
“.org”
PBS.gov
“.com”
Content/Community
•ESPN•Bolt
Page 16
Application Service Providers (ASPs) allow you to interact over the Internet…
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Dial-Up DSL Cable
“Dot Somethings”
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
“.edu”“.gov”
IRS.gov Stanford
“.org”
PBS.gov
“.com”
Content/Community
•ESPN•Bolt
Services/ASPs
•HotMail•Napster
Page 17
E-Commerce companies allow you to buy and sell over the Internet…
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Dial-Up DSL Cable
“Dot Somethings”
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
“.edu”“.gov”
IRS.gov Stanford
“.org”
PBS.gov
“.com”
eCommerce•Amazon
•eBay
Content/Community
•ESPN•Bolt
Services/ASPs
•HotMail•Napster
Page 18
Portals bring it all together in one place
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Dial-Up DSL Cable
“Dot Somethings”
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
“.edu”“.gov”
IRS.gov Stanford
“.org”
PBS.gov
“.com”
eCommerce•Amazon
•eBay
Portals•Yahoo•Lycos
Content/Community
•ESPN•Bolt
Services/ASPs
•HotMail•Napster
Page 19
The growth in Internet usage and “Dot Coms” impacts other technology companies
You
Internet Service Providers (“.net”)(e.g., AOL, Earthlink, @Home)
Dial-Up DSL Cable
“Dot Somethings”
“.com” “.edu”“.gov”
Portals•Yahoo•Lycos
Content/Community
•ESPN•Bolt
eCommerce•Amazon
•eBay
Services/ASPs
•HotMail•Napster
IRS.gov Stanford
Internet “Backbone”(e.g., AT&T, Sprint)
“.org”
PBS.gov
Infr
astr
uct
ure
Com
pan
ies
(e.g
., C
isco
, EM
C)
Com
pu
ter Com
pan
ies
Person
al C
omp
uters
(e.g., Dell)
Server C
omp
anies
(e.g., Sun M
incroSystem
s)
Page 20
It is similar to the Industrial Revolution
The Internet has the potential to change how we:
– Learn
– Communicate
– Shop
– Play
– Work
– Live
“Dot Coms” are vying to control and profit from these changes
Why is the Internet so important? Why the “Dot Com” hype?
Page 21
Advertising
E-Commerce
Licensing
Internet companies plan to make money in three primary ways (“Business Models”)
Page 22
Match the Internet sites to their type and primary business model:
Quiz
Site Types:
A. Content/Community
B. E-Commerce
C. ISP
D. Portal
E. Service/ASP
Web Sites:
1. ChickClick.com
2. eToys.com
3. iDrive.com
4. iWon.com
5. NetZero.com
Business Models:
I. Advertising
II. E-Commerce
III. Licensing
Site Type:
________________
________________
________________
________________
________________
Web Sites:
1. ChickClick.com
2. eToys.com
3. iDrive.com
4. iWon.com
5. NetZero.com
Business Model:
________________
________________
________________
________________
________________