denim -a fabric for all
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8/14/2019 Denim -A Fabric for All
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Evolution of Denim The term ³Denim´
comes from the city of
Nimes in France where³serge de Nimes´ wasmade.
The term ³Jeans´ came
from the cottonworkpants worn bysailors in Italy, whowere known as³Genes´
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Peculiarity of Denim Denim is made from
Indigo dye, a vat dye,
which is attached tocotton fabric in looslyheld form in layers.
When washed, it fades
differentially, whichgives its characteristicwashed downappearance
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Defining Denim A 3/1 warp-faced twill
fabric made from a
yarn dyed warp andan undyed weft yarn.Traditionally, the warpyarn is indigo dyed.
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Production Process
of Denim
Blow-Room
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Spinning
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Dyeing and Sizing
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Finishing
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Denim Market- World World Market Size: 2.7 bn metres
World Jeans market: US $49 bn.
Global Demand: 5-7%
Global Supply: 8%
In the city of Ahmedabad alone, mills willsupply around 500 mn metres by the endof 2006
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Denim- Major Players Cone Denim(US A): 120 mn metres Per
annum
Nien Hsing Textile Co (Taiwan), Vicunha(Brazil) : 115 mn metres per annum
Ar vind Mills Limited (India) : 110 mnm/annum.
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Denim Industry in India Capacity: 220 mm per annum
Consumption : 50-55 mm per annum Country/ Region Per cap. Cons. In metres
US A 1.60
European Region 1.20
Brazil 1.20 India 0.03
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Swot Analysis of Denim
Industry in India
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Future Scenario
Demand for Denim is greater than ever before
developed countries- Step up outsourcing
Go vertical
Step up size of operation
diversify the prduct mix (Ar vind Mills)
innovate, innovate,innovate