Dennis G. Kelleher 328 Weatherstone Drive

New Cumberland, PA. 17070 dennisgkelleher@gmail.com

315-729-6939

Summary of Qualifications: New Business/Product Development ~ P&L Accountability ~ Marketing and Branding Strategies ~ Relationship Management ~ Multi Channel Experience ~ Team Building ~ Strategic Alliances

! Proven sales leader with a sense of urgency and drive to achieve budgeted goals ! Created and nurtured a self fulfilling talent system and high performance culture ! Outstanding reputation for handling conflict and creating positive environments for personal growth ! Respected by supplier partners for expertise in navigating customer relationships and achieving results ! Creative strategies leveraging global category expertise to enhance category performance

Experience Daymon Worldwide, March 1991 to Present Director of Business Development- Ahold USA- Carlisle, PA, April 2010- Present

Lead and direct all aspects of the AUSA Private Brand business. All budget and revenue goals have been achieved in my tenure as Director. The 2015 budget is over $1B in sales and $20M in brokerage revenue. Managed a team of 30 associates. Notable achievements: ! Developed a team structure that supported the strategies of the customer and business. Focused on

achieving budgeted sales, performance management and talent acquisition. ! Promoted 22 associates in last 2 years including domestic and international roles. ! Created a product development platform for differentiated/innovative new items ! Activated ConAgra brand portfolio via integrated merchandising strategies

Director of Non Foods- Business Development Team- Stamford, CT, November 2007-April, 2010 Directed a portfolio of supplier partner business in excess of $800 million. Responsibilities included building and enhancing senior supplier and customer relationships. Provided a window on the world perspective of best in class performance. Results during tenure confirm private brand share and growth outpaced total industry performance.

Director of Business Development- C&S Wholesale, Keene NH, January 2004- November, 2007 Start up business relationship with the #2 Wholesaler in the US. Key responsibilities were to achieve budgeted sales, develop, train and manage all members of our customer team. Critical skills required ability to manage from afar and maintain relevant communications. Notable achievements included a successful label redesign of the Best Yet brand portfolio. Prime imperative was to manage expectations of supplier community and negotiate fair terms on packaging and inventory.

Senior Business Manager- Penn Traffic Co. Syracuse, NY, November 1996 to 2003

Leadership for all Private Brand related activities and managing a portfolio of 2300 items, $400 million in sales.

! Orchestrated the retailer consolidation of 3 buying offices and purchasing of multiple labels into a centralized location.

! Interacted with key branded manufacturers and brokers to find supply chain efficiencies. ! Strengthened relationships with senior management, category managers, and department directors,

via active participation in all sales meetings. Recognized as part of customer leadership team. ! Led cross-functional, diverse group of associates in an effort to enhance performance management

through various workshops and training courses. ! Improved share of private label sales by 300 basis points adding $3.5 million increased profits.

Business Manager- Topco Associates Headquarters, Skokie, IL January 1993 to November 1996 Developed skills as a product-sourcing expert for all center store departments. Enhanced profits by strengthening our long-term partnerships with supplier partners.

! Managed $700 million in total sales annually and responsible for over $8.6 million in generated bottom line revenue.

! Leveraged collective volumes to create efficiencies for our manufacturers via improved logistics and forecasting.

! Created several volume building promotions in a “block buy” format by adding retailer incentives to aggregate orders into a specific time frame.

Business Manager, Ahold- Finast Division, Windsor Locks, CT. March 1991 to January 1993 Led a cross functional team through the transition of over 400 HBC items into a new label design. Key functions included sourcing of premium tier products and negotiating packaging and design costs.

Wonder Market/Big Discount Stores, Worcester, MA. 1985 to 1991 Mastered all aspects of procurement including DSD, Candy, General Merchandise and HBC. Lead and coordinated a complete diagnostic of Specialty and Natural Foods progressing to mainstream integration and double digit sales increases.

Star Market Company, Boston MA. 1979 to 1985 Selected to the management training “fast track” program and progressed through all aspects of operational responsibilities. Recognized for running departments and stores with low shrink and operational excellence. Progressed up to store manager and special assignment projects of increasing responsibility.

Exemplary Accomplishments:

! Daymon PDS Award Winner ! Contributor to FMI sponsored study on Efficient Product Assortment ! Daymon Executive Board appointment: position for non officers ! Broker of the Year Award – Georgia-Pacific ! Topco’s “Unleash the Power” Achievement Award ! PLMA- award recognitions in packaging design and innovative items

Advanced Education Classes Taken:

• University of Chicago (Advanced Selling Skills) • Western Michigan University (Socratic Sales Seminar) • Stephen R Covey “Lesson on Leadership Seminar” • Communispond Presentation Skills • Sales ability (Daymon) • Building Successful Private Brand Programs

Education: Suffolk University- Boston MA. BSBA in Management/Marketing