Engage audience with a Competition Enhance deep penetration Educate about Dental News Pakistan To further strengthen Dental News Pakistan’s image as the expert in dental programs To enable this we propose a contest based activation program

KARACHI

PRIORITY 1: Karachi PRIORITY 2: Lahore, Islamabad and Beyond

Timely Coverage

Effectively Delivering

Loyal Readership

Pioneer of Medical Journalism

Launched World Oral Health Day

Primary: Dentists/Doctors

Secondary: Mothers, SEC A, B – Males & Females

Reinforce Dental News Pakistan as the sole platform for Dental News by engaging the audience through

an experiential activity

Touch Points:

• Clinics

• Hospitals

• IMT’s

• LMT’s

• Malls

AND TO TOP IT OFF….

WORK PRESSURE & STRESS

Smile makes Us Attractive Smile changes our Mood Smiling is Contagious Smiling relieves Stress Smiling Boosts Your Immune System Smiling lowers your Blood Pressure

Face Book page to be created of Dental News Pakistan.

Engage kids and their mothers to enter SMILE competition on Facebook page.

Posters of the upcoming event to be placed at the Dental Clinics, Day cares 2 days before the activity.

Posters to feature code and Face Book link to route participant to FB page and register for the event.

Dental News Pakistan is bringing a “Blast From The Past” SMILE Competition!

Registration kiosk to be placed outside the event hall

Attendees to register for the competition at the setup

Ushers to facilitate the attendees

Giveaway bags to be given at exit

Venue: Movenpick Hotel Pearl Continental

Marriot

• The ambience to follow white , red and blue colors to

fabricate the event hall

• Round-table seating arrangement of 100 people to be placed

• 2 multimedia screens to be placed with projectors

• Stage to have a podium along with a couch setup for Specialists and Panel

• Parcans light on sidewall inside the hall

• Doctors (Dentists), mothers and kids to be invited to a seminar.

• BA’s to intercept and brief doctors and mothers about Dental News Pakistan

• Stalls for material can be set up. Videos on screens.

• Set-up to have a Photo Booth where mothers can have picture taken with their babies. A BA to upload the pictures on Dental News Pakistan’s Facebook page.

• Engage Mothers to visit Dental News Pakistan’s Facebook Page and encourage their friends and families to like their picture. The picture to get maximum likes wins a gift hamper.

• Free Nutrition Advice from a well known Pediatrician at the main event.

Stalls set up to be installed inside or outside Clinics/ Day Cares /Retail

Outlets/Malls

BRANDED KEYCHAINS

• Encourage employees of Dental News Pakistan to participate for a good cause.

• Employees to spend one day with all the people living in Old Homes.

• Art Competition to be held among all.

• Best Painting to receive gift.

Venue: NGOs

• Encourage Dentists to subscribe to Dental News Periodical.

• Encourage Dentists to write columns for Dental News E-Paper.

• Organize Dental Research Competition (Best Research Article to win the Prize)

• Best Dentist Competition to held at the end of the activity

• Motivate the Dentists to recommend Dental News Pakistan to customers as well as their colleagues.

• Best Dentist Award and Prizes

Venue: Movenpick Hotel, PC & Marriot

Invite Chief Guest (President of Pakistan Dental Association)

Invite top Dentists(50-100 persons)

Brief them about Dental News Pakistan.

Announce Best Dentist Award and Prizes.

Well groomed and presentable female ushers to be selected for the activity

Dinner to be held on Cruise Ship

Dinner to be held on Cruise Ship

Dinner to be held on Cruise Ship

Followed by Ghazal Night on Cruise Ship