department of tourism development and culture mombasa...

3rd Tourism Working GroupDepartment of Tourism Development and Culture

Mombasa County

Satoko Hara, Tourism Expert

September 18, 2015

Tourism Destination

What is Tourism Industry/Sector?Tourism Facility- Accommodations

- Restaurants

- Coffee shop/Bars

- Souvenir Shops

- Information Center

Tourist Service- Travel Agency

- Tour Operator

- Public

Transportation

- Sea Transportation

- AirlineTourism Activities- Museum

- Historical Tourism Sports

- Cultural Tourism Spots

- Coral/Big Marine Life

- White Sandy Beach

Transport Infra - Road Network/

Pavement

- Airport/Air Network

- Sea Port/Jetty/Marina

Other Infrastructure- Water Supply

- Electric Power Supply

- Tel/Internet

Other Tourist Support- Health/Medical Care

- Police for Safety/Security

- Immigration

Multi

Industry/Sector Tourism Related Industry

- Agriculture/Processing

- Livestock/Processing

- Fishery/Processing

- Souvenir Production

- Construction

Issues that have been addressed

1. Air Access– Open Sky Policy, Incentives for charter flight

2. Tourism Infrastructure– Road Network, Ferry, Airport Facilities

3. Marketing– International, Regional, Domestic

4. Limited Tourism Products & Environmental Degradation– Value addition on existing tourism products– Responsible Tourism– Professional Skills Development

5. Tourism Environments– Security, Harassments, Garbage

Pillars to developVibrant and Viable Tourism Destination

• Proper marketing of Mombasa as gate city and surrounding areas

• Inter-county collaboration for enhancing tourism as Swahili Coast

• Local communities’ involvement in tourism directly and indirectly

Current Market Situation

International Arrivals in Eastern and Southern African Countries

9,532

11,303 12,097

13,069

14,318

1,711 1,836 2,013 2,206 1,970

1,490 1,609 1,823 1,711 1,520

12,536

14,731

9,845

11,532

9,464

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

2009 2010 2011 2012 2013

Nu

mb

er (

‘00

0)

South Africa

Mozambique

Kenya

Uganda

Rwanda

Ethiopia

Egypt

Source: UNWTO Compendium of Tourism Statistics 2015 Edition

International Arrivals by Entrance

1,095.3

1,272.9 1,235.5 1,107.1

861.4

513.8 550.0 475.3 412.4 489.0

1,609.1

1,822.9 1,710.8

1,519.5

1,350.4

0.0

200.0

400.0

600.0

800.0

1,000.0

1,200.0

1,400.0

1,600.0

1,800.0

2,000.0

2010 2011 2012 2013 2014

Per

son

(‘0

00

)

MIA & JKIA

Cross Boarders

Total

Recovered 1.8 million in 2011, but gradually dropped

Source: Economic Survey 2015

International Arrivalsin Moi International Airport

242,300

187,151 189,632

117,796

0

50,000

100,000

150,000

200,000

250,000

300,000

2011 2012 2013 2014

Source: Kenya Tourism Board

22.7% drop in 2012 due to security concern in Costal Region37.9% drop in 2014 due to travel advisories

International Arrivalsin Moi International Airport by Monthly

26,446

24,031

17,850

6,739

4,772

6,692

11,460

23,334

11,72112,362

19,066

25,159

19,85318,33415,041 7,293 3,967 4,758 7,764 10,962 6,778 6,323 7,153 9,5700

5,000

10,000

15,000

20,000

25,000

30,000

Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

2012

2013

2014

2015


International Arrivals at Moiby Nationality

Year 2005 2006 2007 2008 2009 2010 2011 2012 Change since 2007

UK 35,367 56,185 71,416 26,648 39,725 42,963 35,793 14,190 -80.1%

Italy 54,998 67,737 68,417 29,239 52,785 71,125 75,656 64,953 -5.1%

Germany 59,956 66,859 65,609 30,451 45,987 41,496 46,173 38,572 -41.2%

France 14,493 14,651 13,806 2,488 11,229 14,356 12,215 4,579 -66.8%

Switzerland 15,501 16,435 14,649 6,646 8,605 7,236 8,367 6,735 -54.0%

Belgium 6,696 7,794 5,940 1,030 2,428 6,219 7,304 4,378 -26.3%

Austria 9,558 9,800 9,790 3,956 4,275 4,672 4,759 3,516 -64.1%

Poland 1,725 2,424 3,253 3,251 3,192 7,079 10,874 10,056 209.1%


International Arrivals at Moiby Nationality in 2014

Italy, 32.9%

Germany, 22.7%

UK, 7.2%

Poland, 5.1%

Switzerland, 2.9%

Austria, 2.6%

India, 1.8%

Belgium, 1.7%

Netherland, 1.6%

Tanzania, 1.5% USA, 1.4%

Chech, 1.2% France , 1.2%

Sweden, 1.2%

Uganda, 1.1%

Denmark, 0.9%

Others, 12.9%


Top 3 International Arrivals in 2014at Moi by Monthly

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec

Italy

Germany

UK


Arrivals of Fort Jesus

45,897 53,680 37,943 43,364 16,535 28,184 29,704 36,212 22,323 13,283 9,017

61,158 60,495 46,996

54,467 54,400 59,802

74,872 85,187

70,946

36,419 44,952

0

50,000

100,000

150,000

200,000

250,000

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Non-Residents Adults Non-Residents Child East Africa Adults

East Africa Child Residents Adults Residents Child

Sch. Groups Non-Res Sch. Groups Res Total

Source: National Museum of Kenya

Arrivals of National Parks

0

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

Cit

izen

No

n-C

itiz

en

Cit

izen

No

n-C

itiz

en

Cit

izen

No

n-C

itiz

en

Cit

izen

No

n-C

itiz

en

Cit

izen

No

n-C

itiz

en

2010 2011 2012 2013 2014

MALINDI MARINE WATAMU MARINE MOMBASA MARINE PARK

SHIMBA HILLS KISITE MPUNGUTI

Source: Kenya Wildlife Service

Current Classification ofTourism Services

• Class A: Accommodation Facilities

• Class B: Restaurants, and other food and beverage services

• Class C: Tour Operators, Travel Agencies, BallonOperators, Local Air Charters, Tourist Service Vehicle Hire, Water Sports and Boat Excursions

• Class E: Local Traditional Boat Operators, professional safari photographers, curio vendors, private zoos, citizen tour leaders/guides, general vendors and beach operators

Current Conditions of Tourism Services

Registered Kilifi Mombasa Kwale Taita Taveta

Class A N/A 201 253 42

Class B N/A 275 41 19

Class C N/A 508 234 7

Class E N/A 1,729

Licensed Kilifi Mombasa Kwale Taita Taveta

Class A 132 32 27 12

Class B 31 12 1 2

Class C 49 47 18 2

Class E 71 177 8 N/A

Source: Tourism Regulatory Authority

Potentials of Tourism Products

1. International– Beach + Wildlife– Beach + Local Culture Experience (Traditional Culture, Cuisine)– Sports Tourism– Religious Tourism– MICE

2. Regional: landlocked Countries– Beach + Marine activities– Beach + Nightlife– Wedding + Honeymoon

3. Domestic– Beach + Culture– Beach + Ecotourism (Education)– Beach + Various kind of activities

Tourist Information Center

• Planned to construct at Uhuru Garden, Nyali and Shanzu.

• How to collect and distribute relevant information is a key to operate tourist information center.

• Collaboration with private sector and neighboring counties is indispensable. – Kilifi Gold Triathlon will be organized on Saturday,

September 26, 2015

– Mombasa Marathon on September 27, 2015

– Old Town Walking Tour

Communities’ Involvement

What is Community?

【Definition】

a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage

Communities should fulfill the key roles to make tourism destination sustainable.

Responsible Tourism

【Definition】By International Center of Responsible Tourism

Making better places for people to live in and better places for people to visit

【Definition】By Cape Town Declaration on Responsible Tourism

Tourism that maximize the benefits of local communities, minimizes negative social or

environmental impacts, and helps local people conserve fragile cultures and habitats and spices.

Contribution of Responsible Tourism

• minimizes negative economic, environmental and social impacts;• generates greater economic benefits for local people and enhances

the well-being of host communities, improves working conditions and access to the industry;

• involves local people in decisions that affect their lives and life changes;

• makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of the world’s diversity;

• provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues;

• provide access for people with disabilities and the disadvantaged;• is culturally sensitive, engenders respect between tourists and hosts,

and builds local pride and confidence.

Forms of Responsible Tourism

• Community Based Tourism (CBT)

• Pro-Poor Tourism

• Eco Tourism

• Volunteer Tourism

• e.t.c

A Case of Ethiopia – direct engagement in tourism business

JICA Project on Community Tourism Development through Public-Private

Partnership in Simien Mountains National Park and Surrounding Areas

• Duration: November 2011 to February 2016

• Target Group: Public and Private stakeholders in the projectsite

• Project Site: In and around Simien Mountains National Parkand other areas in particular Kosoye, Wunaniya and Gondar,Amhara Region, Ethiopia

Background of the Project

• Simien Mountains National Park (SMNP) has been listedon the UNESCO World Heritage List since 1978

• It was included in the list of World Heritage in danger in1996 because of environmental degradation

• There is a need for alternative livelihood to redevelopsustainable relationship between the local communitiesand the natural environment

Objectives of the Project

By Developing Village Tour (New Tour Products)

1. Direct benefit to communities from tourism

2. Generate additional income

3. Become less dependent on agriculture and grazing

4. Abandon agriculture and grazing land inside the national park

5. Conserve the biodiversity within the national park

Let’s develop vibrant and viable tourism destination

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