desalps - alpine space€¦ · the 10 commandments for creative working 1.think in headlines...

DesAlpsDesign Thinking for a Smart Innovation eco-system in Alpine Space

DESIGN YOUR BUSINESS INNOVATION

DESIGN THINKINGWhat is it?

Design Thinking TeaserMeet & Match forum23-24 October 2018 - Salzburg

“Design Thinking is a mindsetthat guides organizations to the development

of new products and services,starting from user needs and going through

an iterative path of ideation and testing”

DESIGN THINKING


A mindset that comes from designers…


…to solve WICKED PROBLEMS


Known solution

Follow instructionsDesign Thinking TeaserMeet & Match forum23-24 October 2018 - Salzburg

Known solution

Follow instructions

Unknown solution

Analytical thinkingDesign Thinking TeaserMeet & Match forum23-24 October 2018 - Salzburg

Known solution

Follow instructions

Unknown solution

Analytical thinking

Unknown problem

Design ThinkingDesign Thinking TeaserMeet & Match forum23-24 October 2018 - Salzburg

STANDARD PROCESS

Problem Solution


Double Diamond, Design council

DT PROCESS

DISCOVER DEFINE DELIVERDEVELOP


PROCESS

STRATEGY DESIGN

Double Diamond, Design council

DISCOVER DEFINE DELIVERDEVELOP


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DESIGN THINKINGIS THE SEARCH FOR A BALANCE BETWEEN:

BUSINESS & ART

STRUCTURE & CHAOS

INTUITION & LOGIC

CONCEPT & EXECUTIONPLAYFULNESS & FORMALITY

CONTROL & EMPOWERMENT

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DESIGN THINKINGIS NOT THINKING ABOUT DESIGN

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DESIGN THINKINGIS NOT AN EVENTIT´S A PROCESS

DISCOVER DEFINE DEVELOP DELIVER

PROBLEM SPHERE SOLUTION SPHERE

YOU ARE HERE

THE PARKING LOT CIRCUS

3 MINUTES “WHY NOT”All the reasons why having a circus in the parkinglot won't work or is a bad idea

Shift gears and spend three minutes exploringwhy having a circus in the parking lot is a goodidea.

3 MINUTES “WHY”

2 MINUTESYour experience of the transition from exploringwhy nots to whys, and what were some of theinnovative ideas that emerged?



YOU ARE HERE

THE 10 COMMANDMENTS FOR CREATIVE WORKING

1.THINK IN HEADLINES2.DOING NOT TALKING3.WILD IDEAS4.BE VISUAL5.YES AND…..6.STAY ON TOPIC7.DEFER JUDGEMENT8.GO FOR QUANTITY9.ONE CONVERSATION AT A TME10. LET‘S HAVE FUN !

©United Archives/IFTN/Picture Alliance



YOU ARE HERE

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DESIGN THINKINGIS ALWAYSUSER CENTERED

TECHNOLOGY BY ITSELF IS NOT THE DISRUPTOR.NOT BEEING CUSTOMER-CENTRIC IS THE BIGGEST THREAT TO ANY BUSINESS.

NETFLIX DID NOT KILL BLOCKBUSTER.RIDICULOUS LATE FEES DID.

UBER DID NOT KILL THE TAXI BUSINESS.LIMITED ACCES AND FARE CONTROL DID.

APPLE DID NOT KILL THE MUSIC INDUSTRY.BEING FORCED TO BUY FULL LEGTH ALBUM DID.

AMAZON IS NOT KILLING OTHER RETAILERS.POOR CUSTOMER SERVICE AND EXPERIENCE ARE

AIRBNB IS NOT KILLING THE HOTEL INDUSTRY.LIMITED AVAILABILITY AND PRICING OPTIONS ARE.

Implementation ofclear innovation processes


SIDE positiveEFFECTS

Implementation of clear innovation processes

Internal alignment




Internal alignment

Change ofculture




Internal alignment

Change ofculture

Reduction of resources-consuming mistakes



desalps - alpine space€¦ · the 10 commandments for creative working 1.think in headlines...

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