design and brand guidelines - myranda wicksmyrandawicks.ca/rubix.pdf · 2017. 4. 11. · logo...
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DESIGN AND BRAND GUIDELINES
Full ColourPrimary Logo
Gray ScaleUsed for Black & White printing
Logo Redesign
Strong & Agile
1 2
Utilizing strong, clean lines and bold, saturated colours, this
logo is built to impress. The icon builds on the idea of a
Rubik’s Cube, while incorporating themes of openness and
adaptability. This logo represents a business which is both
strong and agile in a changing market.
21 RUBIX Design and Brand Guidlines
1-inch size
Minimum Size
2.5-inch size
4-inch size
Clearspace
Height ofletter R
Logo Sizing & Clearspace
If logo is displayed smaller than 2 inches wide, the tagline
“Lending Company” is removed to keep the logo simple and
legible. The minimum size of the logo should be no smaller
than 1 inch wide.
When placing the logo next to any other elements on a
layout, the height of the ‘R’ is the amount of padding around
the logo to keep breathable spacing around it.
43 RUBIX Design and Brand Guidlines
Logo Application
VersatilityThe Rubix logo is designed to adapt to any background it is
used with. If the background is black, the letters should
appear in white and the icon remain in Rubix Blue. Over a
blue background the entire logo should be created in white,
as well as on any background image.
Inverted on Black
Inverted on Rubix Blue
Inverted on Image Background
65 RUBIX Design and Brand Guidlines
Fonts & Typography Rubix branded fonts include the typefaces “Montserrat Black” and “Montserrat Light”. Prima-
ry headings must be in uppercase, and largest in size. Secondary headings should be two
thirds of the primary heading size and in Rubix Blue. Tertiary headings are a medium grey
and one half the size of the primary headings. Body font is most commonly 10pt font size,
20pt leading (line-height), and a ratio of 1:2.5 in comparison to primary headings.
HEADING 1 IS MONTSERRAT BLACK, UPPERCASE AT 24PT.
Heading 2 Is Montserrat Black, Capitalized, At 18pt. Rubix Blue.
Heading 3 Is Montserrat Black, Capitalized,
At 14pt. Colour: #636363
Paragraph and body text is Montserrat Light, with a font size of 10pt,
l ine-height is 20pt. The colour is hex #636363.
Montserrat Black
Montserrat Light
A B C D E F G H I J K L M N O P K R S T U V W X Y Z a b c d e f g h i j k l m n o p r s t u v w x y z
A B C D E F G H I J K L M N
O P K R S T U V W X Y Z
a b c d e f g h i j k l m
n o p r s t u v w x y z
87 RUBIX Design and Brand Guidlines
Colour Scheme
Bold & TrustworthyRubix Blue is a friendly, trustworthy colour which conveys
openness and professionalism. The primary blue is paired
with a pure black, communicating bold strength. To
maintain consistent brand identity, this combination of
colours cannot be altered or adjusted.
PantonePMS 653 C
Hex#375B95
PantonePMS 7547 C
Hex#000000
Gradient
100% 75% 50% 25%
Gradient
Tones Tones
100% 75% 50% 25%
Rubix Blue
Rubix Black
109 RUBIX Design and Brand Guidlines
Letterhead, Envelope,& Business Card
All print materials are designed to be light and simple. A
touch of solid blue ties the brand in with the content. The
Rubix icon is used as a large transparent watermark across
all mediums.
1211 RUBIX Design and Brand Guidlines
t: 1.800.483.8990e: [email protected]
w: www.rubixinvestments.caa: Suite 201 - 2750, 3rd Ave NE Calgary AB, Canada T2A 2L5
F U L L N A M EPosition Title
Letterhead & Envelope Business Card Design
Rubix Lending CompanySuite 2012750, 3 Ave NE Calgary AB T2A 2L5Canada
1413 RUBIX Design and Brand Guidlines
