design camp slides_landgren

DESIGN CAMP

Jonas Landgren (PhD) Crisis Response Lab

Department of Applied IT Chalmers University of Technology

IdenAfy and materialize design concepts with capability to meet the needs and desires of the people in local communi2es in 2mes of humanitarian response opera2ons.

BACKGROUND

1.  No it will not work, listen I have been working with this for 20 years….

2.  In 1995…we tried it but it failed…. 3.  We know what they need…. 4.  When I send my guys into a situaAon they

must have the best tools….. 5.  When we help people…

1.  Every disaster response is unique??? 2.  People affected by a disaster are vicAms?? 3.  People affected by a disaster need help?? 4.  Rapid Response teams rescue people?? 5.  Efficient InformaAon sharing is important?? 6.  Mobile phone systems are unreliable??

WE ARE DESIGNERS WE ARE DEALING WITH REAL WORLD DESIGN PROBLEMS

New challenges IN THE LAB >> IN THE WILD USERS >> PEOPLE DEMONSTRATORS >> WORKING APPS THEORETICAL CONTRIBS >> THEORY IN PRACTICE A SINGLE RESEARCHER >> INTERDISCIPLINARY TEAMS

•  AcAon research •  CollaboraAve research •  Technology-‐centric design •  Ethnography & workplace studies •  End-‐user involvement •  ParAcipatory design

Examples of Humanitarian Work by Doctors Without Borders

In Afgooye, a former university campus west of the Somali capital, Mogadishu, an esAmated 50,000 people have been seeking refuge among the local populaAon. Here, displaced people gather for the distribuAon of safe drinking water (2007).

© MSF

Ethnic Hmong refugees from Laos are currently confined to a camp controlled by the Thai military in Thailand’s northern Petchabun province. Once a day, Hmong refugee children are allowed to leave the camp to alend school (2008). © Daniela Abadi/MSF

Design Camp Field expediAon Idea Playground HCD

ObjecKves

Explore the world with a DESIGN PERSPECTIVE. A.  exposed to field work B.  exposed to design work C.  learn from insane team work

o Learn to make use of the opportuniAes that exisist even in condensed Ame frames and with a non-‐visible budget.

•  The goal is to idenAfy and materialize design concepts with capability to meet the needs and desires of the people in local communi2es in 2mes of humanitarian response opera2ons.

Combine things in new ways

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Professional response organizaAons

People in local communiAes

HAVE YOU DONE YOUR HOME WORK?

hlps://sites.google.com/site/24hcrdc/

HUMAN CENTRED DESIGN

HCD-‐Toolkit

www.ideo.com

Open-‐Source

Chip Heath

Tom Kelley

Bill Moggridge

Tim Brown

Disclaimer!!

THE HCD-toolkit is !NOT perfect nor complete.!

!But, it provides INSPIRATION to learn more about using a design perspective in your practice and research.!

•  Human-‐Centered Design (HCD) is a process and a set of techniques used to create new soluAons for the world.

•  The reason this process is called “human-‐centered” is because it starts with the people we are designing for.

Solu2ons in terms of products, services, environments, organiza2ons, and modes of interac2on.

Three Lenses

HEAR : CREATE : DELIVER •  HEAR: During the Hear phase, your Design Team will collect stories and

inspiraKon from people. You will prepare for and conduct field research.

•  CREATE:In the Create phase, your Design Team will work together in a workshop format to translate what you heard from people into frameworks, opportuniAes, soluAons, and prototypes. During this phase you will move together from concrete to more abstract thinking in idenAfying themes and opportuniAes and back to the concrete with soluAons and prototypes.

•  DELIVER: The Deliver phase will begin to realize your soluKons through rapid revenue and cost modeling, capability assessment, and implementaAon planning. This will help you launch new soluAons into the world.

•  Senarious: (Day), Week-‐long, Several months, acAvate exisAng insights

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HEAR THEORY

•  inspire imaginaAon and inform intuiAon about new opportuniAes and ideas.

•  QualitaAve methods can help unveil people’s social, poliAcal, economic, and cultural opportuniAes and barriers in their own words.

•  Deep understanding, not broad coverage

Hear Steps

1.  IdenAfy a Design Challenge 2.  IdenAfy People to Speak With 3.  Choose Research Methods (Individual and

Group Interviews, In-‐Context Immersion) 4.  Develop an Interview Approach (Guide,

Scenario-‐based quesAons, Techniques) 5.  Develop Your Mindset (Beginners, Observe v.

Interpret)

IdenKfy a Design Challenge

A good Design Challenge should be: » Framed in human terms (rather than technology, product, or service funcAonality)

» Broad enough to allow you to discover the areas of unexpected value

» Narrow enough to make the topic manageable

Advice when idenKfying your challenges

•  Look for clichés / stereotypes

•  Invert, Deny, Scale,

•  Formulate hypothesis: – What if ….

CREATE

CREATE

•  To move from research to real-‐world soluKons, you will go through a process of synthesis and translaAon.

•  This is the most abstract point of the process where concrete needs of individuals are transformed into high-‐level insights about the larger populaAon and system frameworks are created.

•  During this phase, soluAons are created with only the Desirability filter in mind.

CREATE THEORY

•  Synthesis takes us from inspiraKon to ideas, from stories to soluKons.

•  Brainstorming makes us think expansively and without constraints.

•  Prototyping is about building to think.

Create Steps

1.  Share Stories 2.  IdenAfy Palerns (Extract Key Insights, Find

Themes, Create Frameworks) 3.  Create Opportunity Areas 4.  Brainstorm New SoluAons 5.  Make Ideas Tangible 6.  Gather Feedback

MAKE IDEAS TANGIBLE •  Prototyping is about buiding to think -‐ whatever it takes to

communicate the idea. Prototyping allows you to quickly and cheaply make ideas tangible so they can be tested and evaluated by others -‐ before you’ve had Ame to fall in love with them.

BUILD TO THINK : ROUGH, RAPID, RIGHT: ANSWERING QUESTIONS

GATHER FEEDBACK

A great way to get honest feedback is to take several concepts or versions out to meet people.

When there is only one concept available, people may be reluctant to criAcize.

However, when allowed to compare and contrast, people tend to speak more honestly.

DELIVER

Deliver

Once the design team has created many desirable soluAons, it is Ame to consider how to make these feasible and viable. The Deliver phase will catapult the top ideas toward implementaAon.

DELIVER THEORY •  Delivering soluKons starts with creaKng low-‐investment, low-‐cost

ways of trying out your ideas in a real-‐world context. •  ImplementaKon is an iteraKve process that will likely require

many prototypes, mini-‐pilots and pilots to perfect the soluKon and support system.

•  This process invites you to work in the belief that new things are possible….

Deliver Steps

1.  Generate several business models for your

soluAons. 2.  IdenAfy CapabiliAes Required for Delivering

SoluAons (DistribuAon, Requirements v. CapabiliAes, PotenAal Partners)

3.  Plan a Pipeline of SoluAons

PLAN MINI-‐PILOTS & ITERATION For each soluAon in your pipeline, it is important to idenAfy

simple, low-‐investment next steps to keep the ideas alive. One way to keep iteraAng and learning is to plan mini-‐pilots before large-‐scale pilots or full-‐scale implementaAon.

For each mini-‐pilot, ask three quesKons: » What resources will I need to test out this idea? » What key quesAons does this mini-‐pilot need to answer? » How will we measure the success of this mini-‐pilot? >> MINI-‐PILOT PLANNING WORKSHEET >>

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Design Camp Field expediAon Idea Playground IntroducAon

Design Camp: Tilburg 2011 idenAfy and materialize design concepts with capability to meet the needs and desires of the people in local communi2es in 2mes of humanitarian response opera2ons: Dimensions: •  Limited viable func2onality •  Organiza2onal and organizing aspects •  Business models •  Deployment approaches

FORM DESIGN TEAMS

FIELD EXPEDITION

IDEA PLAYGROUND

Your iniKal ideas Insights from fieldwork

•  Approach people in a gentle way ”we are working on a project about sucide bombers…..” •  Prepare a few quesAons

•  Adjust your quesAons if necessary

•  Formulate a set of SIMPLE interview quesAons •  Try to get peoples stories and thinking

”Describe……” ”Based on your experience,…….”

Equip the group with a: -‐  Camera -‐  Note books -‐  ….confidence

IDEA PLAYGROUND

GRAND FINALE A nice informaAon package presenAng your work -‐  Your case -‐  Your assumpAons -‐  Your collected stories -‐  Your suggested soluAon -‐  Photos of mockups and more

15 min unusual presentaAon by the enAre team

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hlp://www.businessmodelgeneraAon.com/

design camp slides_landgren

Technology

humanitarian response opera2ons

materialize design concepts

design team

local communi2es

combine things

people aected

deliver phase

plan mini