design is all about the future
DESCRIPTION
This is the presentation prepared for World Usability Day in Krakow in 2012 about looking into the future to design the present.TRANSCRIPT
design is all about the futureAga Szóstek
design is all about the future
to design the future one needs to imagine it
Virgin Experience
Apple Store Experience
there are a few problems about imagining the future
mirroring
mirroring
abstracting
mirroring
abstracting
monolitization
mirroring
abstracting
monolitization
extremization
how to deal with them?
fun
fun
story
fun
story
creation
fun
story
creation
teamwork
mission 2062
- spy story
- stolen object
- time travel
- 30 representatives of North America, Europe and Middle East
- Creative exploration and identification of practices, strtategies and behaviours leading to the realization of the vision for year 2062
It’s March 2062. Simorg has
been stolen, which means the
end of the wold as is known.
Unless Simorg is retreived in
the next 50 hours, the entire
effor put into making 2062
time of creativity is going to be
lost. Therefore the director of
La Gaite Lirique asks the
creative leaders of 2012 for
help. They need to find out
why Simorg was stolen and
where it is? The goal for the
quest is to answer these
questions and many more…
rethink Simorg
and recover it
values of 2062
makinglow entry for anyone who creates
identitypossibility to present oneself differently for different contexts
opentransparent and universal access to information
networkssocial and creative power of groups
activismIndividuals and groups have real impact on politics
accelerationchange is so fast not everybody is able to follow it
generosity
economy is built based on sharing for free or at a very low cost
past and future:delivering value
journey into the far future
parisian collection
journey into the close future
the future meets the present
take-aways
workshops about the future
lessons for the designer
managers aim to make solutions right
leaders aim to make right solutions
lessons for the designer
managers see themselves as experts
leaders see themselves as visionaries
lessons for the designer
a company led by managers focuses on short term goals built upon their knowledge and expertise
a company led by leaders looks for new opportunities based on the knowledge and expertise of its employees and advisors
lessons for the designer
in a company led by managers it is wise to focus on small incremental changes based on the identified problems
in a company led by leaders it is worthwhile to look for new opportunities and revolutionary solutions
lessons for the designer
the change of the company cultureis one of the most challenging endeavoursto set yourself for
but once you suceed there is no greater satisfaction
