The magazine for logistics customers and decision makersIssue 2 | 2012

What makes premium products so desir able? Cutting-edge technology, service and, increasingly, design.

A glimpse into a world that is playing a growing role in the global economy.

Design as Economic Driver

Logistic Solutions for Stores and WebshopBench. pressing ahead The fashion brand’s textiles and accessories can now also be ordered online.

Fascinating Light Shows Special logistics S[quadrat] puts together gigantic display solutions for cities and stadiums.

Dear Readers,

Beauty is in the eye of the beholder. This is particularly true when we consider the pref­erences of people in diff erent continents with whom Logwin works on a daily basis. The world is now connected in real time, so some trends happen all over the world simulta­neously. However, at the same time, as prosper­ity increases, local tastes become increasingly diversifi ed.

This applies particularly to fashion and product design. The importance of design as an economic factor across all business sectors is growing expo-nentially. This is because the more interchangeable goods are in terms of quality and functionality, the more crucial for sales success are aesthetic eff ect and per­fect usability.

Modern logistics enables consumers all over the world to be off ered the latest goods. In addition, the optimally organised supply chain also supports design­driven companies right from the development stage. Because of worldwide procure-ment logistics, there are almost no limits placed on the creativity of designers in their choice of materials. Thus, logistics is there over the whole pro­duction process, from the draft to the fi nal product.

For the economy, the international fl ow of goods means that the regulation of supply and demand will be less regional and even more global in the future. This is a new situation for market participants. And it off ers opportunities – such as when lamps designed in Africa become a hit in the living rooms of the large industrialised countries.

The focus in this issue of our magazine prompts us to look at our own requirements and to ask how satisfi ed we are with the design of the Logwin Maga-zine. We have reviewed the concept to liven up the magazine, to go even further outside the box and to place strong contents in an outstanding setting. That’s be­cause we want to keep on getting better – for you, our readers. Enjoy the new issue.

Sincerely,

Berndt­Michael WinterCEO Logwin AG

Logwin Magazine 02|1 22

editorial

Łukasz Miłaszewski is a forklift operator and responsible for cross docking activities in the Logwin branch in Łódź, Poland.

About Logwin and its

service offerings

As an integrated logistics and service provider, Logwin develops comprehensive solutions for in dustry and commerce. With a staff of approximately 5,700 in 40 countries around the world, Logwin off ers contract logistics, international air and sea freight as well as transportation solu­tions for road and rail. Logwin’s custo mised logistics solutions help create sustainable growth for its customers. To fi nd out how this can happen for you too, log on to www.logwin-logistics.com

24 In search of the AztecsMore than just tequila and mariachi music

27 newsfl ash Cargo scanners in Stuttgart for increased security – Distribution for Ernsting’s family – Direct services between Langen­feld and Barcelona – Douglas powered by Logwin – Central Warehouse for work clothing relocates

29 Working together across the countryCollaboration with DTL

30 World records on pillarsThe world’s longest bridges

32 newsfl ash Logistics young talent awards – Charity project – Logistics for OTCF Poland – Logwin supports Wings for Life – Anniversaries: 20 years of Logwin – More warehouse space – Locations in Italy – Expansion in Asia

35 Competition

18 Wool, silk and stinging nettlesJan Kath’s wonderful world of rugs

19 Tradition is inTraditional fashion from Spieth & Wensky distributed by Logwin

20 Designs as long-lasting valueDixie Toga develops packaging for South America

21 Bench. pressing aheadAmericana label Bench. opens online shop in Germany

22 Fascinating light shows S[quadrat] supplies cities and stadiums with mega­media solutions

23 newsfl ash Rijeka location on the Adriatic Sea

contents

focUs proJects

bacKgroUnD

coUntrY profiLe

4 Life by designWe encounter deliberate design everywhere

8 Design from Brazil, Russia, India and China – BRIC in a frenzy of design

11 Combating the theft of ideas Trademark attorney Dr. Jens Matthes on protecting designs

12 Centres with reputation Interview with designers from the centres of design culture Cape Town, Istanbul and Paris

14 Is the centre of design shifting?Interview with Andrej Kupetz, German Design Council

15 newsfl ash Locations Bucharest & Graz

16 BRAX – a traditional brand with styleAbout supply chain management in the fi eld of fashion

focUs

French designer

Matali Crasset

speaks about her homeland and sources of inspiration on page 15

1521

24

22

proJects

Bench.

pressing ahead

and Logwin delivers...more on page 21

bacKgroUnD

S[quadrat]Logwin delivers video screens to football stadiums – special logistics on page 22

coUntrY profiLe

Mexico –In search of the Aztecs

Getting to know the ancient and modern Mexico on page 24

www.logwin-logistics.com 3

The Roots carpet is a product at the intersection of fashion and product design. Matali Crasset for Nodus.

4 5Logwin Magazine 02|1 2 www.logwin-logistics.com

focus — design

Anyone who models things in some way is a designer. Which is why nowadays we even talk about design in rela­tion to customising technical or production processes. But usually the term refers to an object’s aesthetic quali­ties. Our current definition of design developed with the progression of industrial production in the 19th Century.

Mass artWhile furniture, cutlery and textiles used to be individually manufactured to order, prototypes now had to be produced for serial production. Manufacturers commissioned artists to ensure that the now unknown customers would actually like their products: They designed lamps, chairs or kitchen appliances to satisfy consumer taste. The creativity of craftsmen, architects, engineers and theatrical experts also had a great impact on the design of industrially manu­factured everyday objects.

As pioneers, the first designers were guided by the fa mil iar, the historic. But the new style of manufacturing demanded its own forms. The “Journal of Design” appeared in Great Britain in the middle of the 19th Century. Amongst others, the publisher Henry Cole critically addressed the issue of modern design and initiated an international exhi­bition of products. Consequently, in addition to the retro­spective ideals, there were early efforts to grasp industrial production as a new artistic design challenge.

A decisive influence upon this new direction was ex­erted by the Weimar Bauhaus, which can be credited with being the first school that offered a higher education for artist­designers in a modern manner, being founded in 1919. Industrial design started with Bauhaus: simple, aes­thetically pleasing, basic forms that could be manufactured serially by machines. They dictated the style of the New Objectivity movement. Today, this steel frame based resi­dential design with its clear lines is referred to as “modern classic”. ■

What makes premium products so desirable?

Cutting-edge technology, service and, in-

creas ingly, design. A glimpse into a world

that is playing a growing role in the global

economy.

Design as economic driver

Hotel Dar Hi in Nefta, Tunisia, by Matali Crasset. An artistic synthesis of design and architecture, environmentally sophisticated with regional materials, and constructed by local craftspeople.

Encounters with design in everyday life: Microwave “Sweetheart” by Art.Lebedev design studio (Moscow) for Samsung.

6 7Logwin Magazine 02|1 2 www.logwin-logistics.com

focus — design

Visual modesty was already a design ideal back in 1958: The T3 transistor radio by Braun – designed by Dieter Rams.

Desirable mass-produced article: Chair No. 214, the so-called ‘Viennese Café Chair’. Michael Thonet achieved a breakthrough for industrial production in 1859. It was the fi rst division of labour in fur-niture production. The chair was easy to disas-semble and space-saving in transport.

Modern Mission: “Ultimately a person sits on an elastic column of air”, the fi rst cantilever chair by  Bauhaus instructor Mart Stam for Thonet.

DifferentiationA second vital stimulus for modifying design emerged from the USA at the same time. Because of mass production, there was an oversupply of comparable consumer goods. Design now became a competitive factor: the more attractive the form and colour, the greater the commercial suc­cess. The signifi cance of design as a diff erentiating factor increased, and industrial design as a profession was born. As one of the fi rst companies to do so, the automotive manufacturer General Motors established the department “Art and Colour” as early as 1926, promoting sales through attractive styling – “Good Design Is Good Business” was coined as a motto.

At the same time as design was increasing in importance, people became more conscious of brands. Not only the products, but also the public image of a company now embodied potentially unmistakable features. Today, corporate design is an indispensable part of brands and companies: It lift s their public profi le and boosts recognition. In times when branded products such as cars, sports shoes and handbags are status symbols, this is an important aspect of sales. One that has obviously been known for some time – the German bakery company Lambertz began naming its gingerbread products way back in 1688.

But we enjoy more than just visual and tasty treats. In addi­tion to the optical and haptic impact, the acoustic and olfac­tory impression must also be perfect. Designers spend just as much time on the rich sound a car door makes when clos­ing as they do on the typical smell of a new vehicle.

For peopleDesign is not only important for razors, spectacles and chairs. Our environment is being increasingly designed for us. The architectural specifi cations for new structures in cities and communities are set down point by point as are the ratios for residential or commercial purposes. The aim is to have an aesthetically appealing environment where people are happy to come together and to have a mixture of diff erent spaces that promote lively interac­tion. ■

The Nacelle end table. Perimeters edition by

Matali Crasset uses high-tech processing

for a gorgeously unpretentious product.

The form of the Soundsta-tion Radio Clock shows what it does: Be loud. Art Direction: Philippe Starck/Matali Crasset for Lexon.

8 9Logwin Magazine 02|1 2 www.logwin-logistics.com

focus — design

Design from Brazil, Russia, India and China – BRIC in a frenzy of design

I-House_Smarthydro_Bathtub by Guto Indio da Costa. Brazilian design for new Brazilian purchasing power.

Angela Carvalho owns the agency

ncs DESIGN in Rio de Janeiro. Her

company offers design advice and

implementation. Angela Carvalho

and her team develop the external

presentation of companies, create

brands and corporate design, and

design products. She speaks about

her work and Design Made in Bra-

zil in Logwin Magazine.

India Born to be a designerAhmedabad, 1881: The New Yorker designer Lockwood de Forest, who works with Louis Comfort Tiffany, is on his honeymoon in India. In the north­western city of Ahmedabad he meets Mag­ganbhai Hutheesing. The two men found the Ahmedabad Woodcarving Company, which later becomes the Hutheesing Design Company (HDC). Today, Magganbhai’s great­grandson Umang Hutheesing runs the company, which specialises in designing traditional royal garments.

Umang Hutheesing is not a trained designer; in fact, he studied economics in Japan and the USA. However, he absorbed creativity with his mother’s milk. When he was born, the Hutheesing Design Company had been going for almost four generations. “Design has always been a signifi­cant part of my life“, says the 47­year­old in an interview with the Logwin Magazine. Not only does he run HDC, the oldest design studio in India, but he has also developed his own label “Umang Hutheesing”. The Hutheesing designs are drafted in the company’s own workshop on the ground floor of the family’s ancient city palace in the centre of Ahmedabad, a city of five million people near the desert. “Most of my customers come from Mumbai and Delhi”, says Umang Hutheesing. However, Indian design is also in demand internationally. With his support, Vogue published a 22­page photo spread inspired by India, in which international designers present their fashions against the backdrop of the Indian state of Rajasthan. ■

www.umanghutheesing.com

The BRIC states of Brazil, Russia, India and China are growing. What was first evident

in the economies of these countries is now being reflected in the creative industry:

higher purchasing power in the domestic markets is leading to an increased demand

for products that are designed by local designers and express the national identity.

It is then just another small step from success at home to international recognition.

Brazil Designed & Made in BrazilArchitecture, urban planning, design, transportation – that’s what

AUDT indiodacosta stands for. The Logwin Magazine introduces

its owner Guto Indio da Costa.

Brazil was long known solely as an importer or manufacturer of high- quality products. The Pack refrigerator series for GE shows that highest-grade products are now also being created here.

The development of a series production of beach kiosk already indicates what is awaiting us in Rio – cool elegance. Design: Indio da Costa.

I trained as an industrial designer at the Art Center College of Design Europe on Lake Ge­neva, graduating in 1993. I have been working as a designer since 1994. The design scene in Rio is booming. The economic stability, the growth in the country, and the fact that the summer Olympic Games will be held here in 2016 have given our creative industry a shot in the arm. This also applies to high­end prod­ucts. The Brazilian aircraft manufacturer Embraer, which was still recruiting interna­ tional designers until recently, is gradually moving towards the design developers in the region.

The reason most designs are also manufac­tured in Brazil is certainly due to the high Brazil ian import duties. Otherwise we would have them manufactured elsewhere, too. My company works primarily for Brazilian firms. ■

www.indiodacosta.com

I am a trained designer for product design and visual communication. I studied at the ESDI –Escola Superior de Desenho Industrial (univer­sity for industrial design) in Rio de Janeiro in 1977. I then specialised in product design in Milan. I opened my office here when I came back in 1988. Rio de Janeiro owes the fact that it is now a leading player in the international design scene to its talented and creative minds. There are really excellent design offices in town. The designers have now started an association and receive support from the Brazilian state government and the city.

In my studio I work with colleagues from different disciplines and focus on environmen­tally­friendly and sustainable design. I am cur­

rently working primarily for Brazilian compa­nies, but also for multinational groups such as Philips Brazil, Siemens and Xerox. Most of my products are manufactured here in Brazil. ■

www.ncsdesign.com.br

Umang Hutheesing is scion of a wealthy Indian fabric dy-nasty. He represents a new Indian haute couture that is being created inside the country instead of looking to Milan or Paris for inspiration.

10 Logwin Magazine 02|1 2

focus — design

Dr Jens Matthes is an intellectual property expert. In Logwin

Magazine he explains what needs to be considered when protecting

a design and how international justice operates.

Anyone who wants to protect intellectual property must answer three questions: what rights can I register, what claims do I have if the rights are infringed, and how do I assert my rights? So far this has differed from one country to another, but due to globalisation there is now a trend towards harmonising copyright law, the protection of design regis­tration and patent law.

Equality under the law versus

margin of discretion

It cannot be said that the law is always ap­plied even­handedly, since each court has a margin of discretion. An example is the pro­tection of design registrations. One judge says that the imitated object is only slightly similar and does not impose a penalty, while, in the same case, another sees so many sim ilarities that an injunction is issued, com­pensation granted or even consequences under criminal law.

While this means there is some uncer­tainty, on the other hand this very flexibility enables all individual cases to be consider ed. Apart from the special legislation protecting intellectual property, the law against unfair competition should also be mentioned. Par­ticularly in Germany, this law makes the ad­ministration of justice easier, because decisions are based not purely on the letter of the law, but also on common sense.

Asia is not a lawless area

For a long time, Asia was seen as a conti­nent with different rules, where imitation was regarded as an honour – the master was copied – rather than as theft. The legal situa­

tion is changing, particularly in China. There are two reasons for this. A few international companies have sought an exchange with China on a personal level, explaining how the protection of design registration or pat­ent is regulated in their countries, and lis­tening when Chinese authorities explained their procedure. This contact set changes in motion. Furthermore, China is gradually developing from what was originally purely a low­wage country into a nation with inno­vative technology ideas. And China wishes to protect these innovations from imitators.

How design is protected

Designs are protected primarily by the law concerning design registration and trade­mark law (3D trademark) and competition law. Anyone wishing to have their design idea protected internationally should first register a design or a three­dimensional trademark in their native country. The question regarding the extent to which in­ternational protection is worthwhile is only asked in a second step. For cost reasons alone, it is advisable to take one step after the other. In any event, designers should consult trademark and design rights ex­perts, for if the idea fails, the costs of the legal consultation are negligible. However, if the design is a commercial success, in­dustrial property rights will enable the best possible exploitation. ■

Chi-Wing by Milk Design, Hong Kong is one of the most prominent among the young generation of Chi-nese designers. They are no longer looking to the West, but toward the East – into Chinese history. Lights from chopsticks.

Brand design from China

Moscow today is a melting pot of various styles. The city is on the verge of becoming a real source for design inspiration. The studio Art.Lebedev is at the forefront.

Russia – As we like it

Moscow, a city with a population of eight million, is an inexhaustible source of ideas for Art.Lebedev. Impulses from Europe and Asia meet here, and there are changing impressions every day. A typical Russian design element is the Cyrillic script, which the design­ers love to use in their typography. ■ www.artlebedev.com/studio/slogan

Only designers can do what designers do. The Design Studio Art.Lebedev, which was founded in 1995 and named after its founder Artemy Lebedev,

does whatever it wishes and gets its ideas accepted even if the client initially has a different opinion.

Art.Lebedev sees itself as a rebel. The only rule is “No nonsense”. The studio emphasises its independence in the slogan “Design will save

the world” and the philosophy “We live the way we like. We work the way we believe is right. We don’t give a shit about

corporate values all together”. This freedom of thought is successful – Art.Lebedev is one of the top Eastern European

design studios.

Lee Chi­Wing completed a bachelor’s degree at the Polytechnic University in his native city of Hong Kong and a master’s degree at the École Nationale Supérieure de Création Natio­nale Industrielle in Paris. He worked for the fur­niture design company habitat and for Philips Design Hong Kong. In 1998 he set up Milk Design, a design consultancy studio with a focus on product design. From Hong Kong, he today does most of his work for international brands abroad which are manufactured prima­rily in China.

In 2002 he co­founded feel good, a joint ven­ture with a production company. Feel Good aims to link design and objects with life, people and emotions. An outstanding example of the company’s design expression is the tableware by Feel Good designed for Cathay Pacific Airways in 2007. ■

www.milkdesign.com/hk www.feelgood.com.hk

11www.logwin-logistics.com

TRADEMARK LAW

Combating the theft of ideas

Loud speaker box

12 13Logwin Magazine 02|1 2 www.logwin-logistics.com 13www.logwin-logistics.com

Centres with

reputation Cape Town,

Istanbul and Paris

“ This beauty inspires creative people from all over the world. “Cape Town on the southern tip of Africa is the World Design Capital 2014. Keneilwe Munyai, lecturer in the

Faculty of Informatics and Design at the Cape Peninsula University of Technology, explains the signifi cance

of design in Cape Town to the Logwin Magazine.

Logwin Magazine: What are the features that make Cape Town a design centre?Keneilwe Munyai: The city is one of great cultural, historical and geographical diversity. Despite all the beauty and calm surrounding Cape Town, there are extreme inequali­ties that constant­ly remind us that the city has a di­vided past. Many designers see the socio­eco­

nomic challenges as an oppor­tunity. They’re making creative, life­affi rming contributions in order to drive social renewal forward. Logwin Magazine: How does the particular situation at the southern tip of Africa infl uence design in Cape Town?

of the world. The creative industry makes a major contribution to improving the quality of life, as it creates jobs and other income­gen­erating opportunities.Logwin Magazine: Do the design studios based in Cape Town also produce there?Keneilwe Munyai: There are two modes of production here. Small businesses tend to produce locally, manufacturing high­quality batches and custom­made products. For example, Cape Town is the world’s second­ largest centre for luxury yacht construction, and many designers work in that area. On the other hand, compression moulding for the  metals industry and the majority of the plastics production are outsourced to India and China. However, there should be more support in order to increase local production and support trade sectors like tool­makers and fi tters. ■

Keneilwe Munyai: We oft en describe Cape Town as the place “where Asia meets Europe in Africa”. There are eight UNESCO world her­itage sites in Cape Town, including the world’s oldest botanic gardens in Kirstenbosch. Table Mountain, which forms a dramatic backdrop for the city, has been one of the New Seven Wonders of Nature since 2011. This beauty in­spires creative people from all over the world. The famous Design Indaba Conference, which has been held in Cape Town at the end of Feb­ruary every year since 1995, is probably the largest event of its kind in the southern hem­isphere. On three days, designers from all dis­ciplines gather under one roof in Cape Town. In addition, Cape Town is Africa’s undisputed fashion design capital.Logwin Magazine: Why is the status as World Design Capital important for the city?Keneilwe Munyai: Cape Town wants to be­come a worldwide design and innovation cen­tre. That’s why the city actively supports the design sector through its industrial policy. Cape Town wants to use design as a strategic instrument for social and economic develop­ment and to share best practices with the rest

Recycled racks of armchairs, piece of fabric with embroi-dered patterns. the LangUage of natUre

PARIS – Creative fermentation processThe designer Matali Crasset has been creating everyday objects for manufacturers

such as Thomson (electronics) or Swarovski (crystal glass) since the 1990s. She be-

gan her career at top French designer Philippe Starck’s design studio. She comes

from a small village in the Champagne region, and lives and works in Paris.

Logwin Magazin: Paris is considered a design capital. What do you think?Matali Crasset: Paris is the city where I work. I perceive Paris more as a cultural platform than as a design capital. There is an exchange and mingling, a kind of creative fermentation process, going on here all the time.Logwin Magazin: What is the signifi cance of nature for the way you deal with design?

Matali Crasset: What fascinates me about the language of nature is an emotional element that allows me to really coalesce with a proj­ect. As well as that, there is the design vocabu­lary of nature. It is formal and structural at the same time, and works with a minimum of limited materials. If we observe nature, we learn a great deal about the origin of shape and form. Logwin Magazin: Where are most of the designs you develop produced?

Matali Crasset: My furniture and objects are manufactured primarily in Europe. One of my projects, the design hotel Dar HI in Neft a, in the southern part of the Tunisian desert, was realised primarily using local materials and resources. I followed the same principle in the Vent des Forêts (forest wind) project, an open­air art project, where I worked with local timber and craft speople. ■

“Paris is a cultural platform.” Matali Crasset should know – she lives there.

The ice-cream seller plunges the spoon into the frozen chocolate cream and puts

a scoop in the cone. But the customer, a small boy, doesn’t get just an ordinary ice

cream. A few tricks with a double cone turn buying an ice cream into an experi-

ence. Is the ice-cream seller a designer? Yes, according to Istanbul’s promotional

video presenting itself as the host of the conference of the International Design

Alliance in 2013.

Dr Alpay Er, professor of industrial product design at Istanbul Technical University,

also appears in the video. He explains Istanbul’s special relationship to design for

the readers of the Logwin Magazine.

gooD host

ISTANBUL – Design & urbanity

“Istanbul benefi ts from its diversity that has been shaped over centuries. Dr Alpay Er, professor of industrial product design at Istanbul Technical University.

“Istanbul is the city with the youngest popula­tion in Europe. It isn’t the richest city, but it is Turkey’s fi nancial and industrial centre, and has one of the fastest­growing economies in Europe. Design has a major infl uence on the dynamism of the economy.

Depending on your point of view, Istanbul is situated on the edge of either Asia or Euro­pe. Here the continents meet and overlap geographically and culturally. Istanbul has a deeply rooted cosmopolitanism and a diversity which has been shaped over the centuries. This diversity enables many languages and accents to co­exist in Istanbul, in terms of de­

sign too. It is this diversity that makes Istanbul a design capital.

Design and urbanityIstanbul’s particular situation as a melting pot with a booming economy also allows for social fl exibility with various sub­cultures. In the last ten years, the number of design events has in­creased, a new design patronage has devel­oped and the government has also provided support.

This trend, combined with increased pur­chasing power, has led to the development of new regional production and consumption

patterns with diff erent patterns of style and taste.

Although designers in Istanbul may have been somewhat isolated and only active region­ally during the last 100 years, they have never­theless developed an authentic, honest style. It is due to them that Istanbul has its own de­sign culture and cultural heritage in this glob­alised world. This is the basis for the future as an international design and creative centre.” ■

focus — design

Keneilwe Munyai, lecturer at the Cape Peninsula Uni-versity of Technology

15www.logwin-logistics.com

newsfl ashfocus — design

“We can organise store delive-

ries in the fashion and lifestyle

sector in particular even faster

and more fl exibly.”Gernot Dürnberger, Director Operations Logistics and

Warehousing at the Logwin business segment Solutions, Graz

LOGWIN’S SOCIAL MEDIA ACTIVITIES

The design scene is changing. Countries like Brazil or

China are on their way up. However, the traditional

design capitals are still out in front. The Logwin

Mag azine talked about this with Andrej Kupetz,

General Manager of the German Design Council.

Logwin Magazine: When it comes to high­end products, the traditional design centres in Europe and the USA are still at the top. What’s your view on that?Andrej Kupetz: It’s true. My answer is an unqualifi ed yes.

Logwin Magazine: To what do you attribute this?Andrej Kupetz: There is an awareness in the large European industrial nations and the USA that design is a signifi cant diff erentiation factor in global markets. This is associated with tradition. Design is a European invention, a German one, in fact. The master cabinet­maker Michael Thonet was the fi rst designer. Before 1850, he used a new industrial wood­processing method involving mechanically bending wood to form a shape – a chair – that did not previously exist. That’s the origin of the idea of design and of in­dustrial design. There were advances in development dur ing the 1820s when manufacturers recognised that there would only be buyers for industrial products if they were appealingly designed. Europe and the USA now have almost 200 years of experience in achieving the best possi­ble design results using industrial tech­nologies. Customers in Asia also value that experience.

Logwin Magazine: Asia had a reputation for imitating designs. Has that changed?Andrej Kupetz: Yes. For a long time, imitation was seen as the path to learning in Asia. It was a cultural technique. Anyone who imitated the master made progress and improved. That was also the case in Confucius’s day, around 500 BC. In Europe on the other hand there has been an awareness of the value of intellectual and artistic achievement since the Renaissance, that is, since the 15th and 16th centuries.

The attitude is also changing in Asia. During the last 30 years, China has gone through a development that took us 200 years. This is also having an impact on design. Innovations will get their own Chinese face.

Logwin Magazine: What’s the situation in Latin America?Andrej Kupetz: Due to the strong economic growth in countries like Brazil, a design industry has suddenly appeared too. This has a lot to do with national identity as well, so we can’t talk about Latin America in general. Brazil has been developing industrial design since the 1950s, particularly for furniture production, and they are building on that now. However, the scale of the design sector in Brazil is not yet comparable with that of the traditional industrialised nations.

Logwin Magazine: When we talk about the design of high­quality products, do we mean a classic design?Andrej Kupetz: Always! We promote an image of sustainable, high­ quality products that also need a longer­lasting aesthetic than short­lived fashionable products. These days, however, even product groups such as computers and smartphones that are now actually short­lived due to the rapid developments in IT, are still based on classic design.

Logwin Magazine: How do you explain the infl uence of Western design on the style in Asia?

Andrej Kupetz: That has developed historically. Around 1925 the Bauhaus was at the forefront of industrial de­

sign. During the Nazi regime many Bauhaus artists emigrated from Germany to the USA. Philip Johnson, the then curator at the Museum of Modern Art, organised a major exhibition in 1934 in which he showed only Bauhaus furniture. He called it the International Style. This style is notable for the fact that it has no national identity, and can be integrat­ed into all modern societies all over the world.

Aft er the depression in the 1930s, the USA became the worldwide leading industrial nation and was incre­

dibly powerful. So the International Style spread from there all over the world – on the one hand, back to post­war

Europe, and on the other to Asia as well. ■

Is the centre of design shiftig?How long will the focus remain on Europe?

Meet Logwin online, too! www.logwin­logistics.com/social­media

Additional brand value through Design

The German Design Council was established in 1953 on the initiative of the German Federal Parliament as a foundation. The council’s 170 members in­clude de sign ers, businesses, associations and institutions, for all of whom design means more than just looking good – it is a defi nitive economic and cultural factor and an unquestionable unique selling point. The German De­sign Council stimulates discussion on the subject of design with an ongoing series of exhibitions, conferences, design prizes and publications.www.german-design-council.de

neW Location in bUcharest

Capital logisticsIn July 2012 Logwin opened its own facility in Bucha­rest. Logwin has had a presence in Romania since 1994 and has previously managed logistics for its customers exclusively from Cluj Napoca. With the new location, the company now also has a presence in the capital. Logwin has 1,000 square metres of storage space available in Bucharest, which can be expanded if required to 3,000 square metres. The new facility lies close to transport, namely on the motorways to the harbour city of Constanta and to Ploiesti – the latter being part of the Pan­European Transport Corridors. In Bucharest, Logwin off ers services along the entire supply chain especially for the retail and automotive sectors: among others national and international land transportation, warehousing, order picking, customs processing, cross docking as well as air and sea freight. ■

RETAIL NETWORK EXPANSION

Greater presence in Austria Logwin has expanded its retail network in Austria: Early April saw a new facility open its doors in Graz. Logwin mostly supplys its customers in the Austrian federal states of Steiermark and Burgenland as well as in neighbouring Slovenia from this 600 square meter transhipment warehouse. “In particular, we can now organise fashion and lifestyle product deliveries to stores even faster and more fl exibly”, explains Ger­not Dürnberger, Director Operations, Logistics and Warehousing at Logwin’s business segment Solu­tions. The storage facility in Graz could even serve as a hub for the Balkan countries in future. Logwin also opened a new offi ce in the West Austrian town of Lau­terach, just a few kilometres from Lake Constance. The staff there is employed in scheduling, administra­tion and fl eet man agement. ■

14 Logwin Magazine 02|1 2

SAVE THE DATE: 7 – 8 November 2012 German Fashion Trade Conference 2012 Düsseldorf, Germany

NEW LOCATIONS, NEWS FROM LOGWIN SITES.. . THE LATEST INFORMATION IN OUR

newsfl ash

Design is a European invention,

a German one, in fact.

focus — design

17www.logwin-logistics.com16 Logwin Magazine 02|1 2

focus — design

And in the next issue:

Retail logistics

from the experts

The focus of store and retail logistics is on sophisticated supply chain management. The demands placed on logistics service providers are correspondingly high. What are the services Logwin provides that give its customers the competitive edge? This will be revealed in the next issue of the Logwin Magazine by the new dual leadership in the Retail division: Dirk Ewers, Director Sales Retail and Oliver Mazat, Director Operations Retail.

Logistics from Logwin

Brax and Logwin have been working together for more than 30 years. The logistics service provider is responsible for distributing the fashion articles in Germany and internation al­ly. The target region that Logwin serves on a reg ular basis comprises a total of 15 coun­tries, from Sweden to Portugal and from France to Austria. The logistics specialist collects tex tiles as hanging garments or boxed from Brax’ central warehouse in Herford (Germany) on a daily basis and transports the goods direct to Brax‘ own sales areas or customers’ stores. A new element in the collaboration is a belt warehouse that Logwin has been oper at ing for Brax since October. Logwin stores several hundred thousand of the fash­ion label’s belts in a hang ing position and delivers them throughout Europe. Brax and Logwin intend working closely together in the future, too. Further logistics projects are planned for 2013.

Excerpt from the Brax Product Identity:

“Our products meet the highest standards for quality and fit. We focus on our custom­ers and their comfort. While continuing to be a specialist for trousers, we develop successful new product groups such as knitwear, jackets, shirts and blouses. Our procurement, communications and mar­keting strategies are all cutting edge. BRAX is a label with a clear position and a con­vinc ing message – inspirational, emotional and authentic.”

www.brax.com

Wool, crepe, linen and silk. Everything that designers need to turn into

high-quality textiles must be procured on the world market. Logwin

Magazine spoke with Wolfgang Drewalowski, General Manager at BRAX

Leineweber, and Thomas Dalsass, General Manager at BRAX-Leineweber

IT/Logistics, about supply chain management in the field of fashion.

“Strategic partnerships and ver tical structures are the ‘hard facts’ behind wonderful fashion”

Logwin Magazine: The 2012 winter collection has been on sale in the shops for a few weeks now. When did your de­signers need to specify their wishes regarding materials? BRAX: The procurement situation has seen a dramatic change over the last few years. Long­term planning is more important than ever in order to ensure that collections are reliably available. Nowadays we start researching materials for a new season in part at the end of the pre­ordering peri­od for the comparable season of the previous year. This means that when we talk about the current 2012 winter collection we were already discussing initial material plan­ning with our main suppliers back in April/May 2011, i.e. 15 months before delivery of the products.

Logwin Magazine: What do you do when your designers’ ideas clash with the raw materials available – for example, when silk is to play a significant role in the collection but is difficult to obtain on the market?BRAX: That is why it is so important to reach agreement with suppliers at an early stage. It increases the likelihood of the optimum availability of materials.

Logwin Magazine: By the same token, does the availabili­ty of raw materials influence designs? BRAX: The presence of a certain raw material on the world market can actually sometimes give rise to an idea. But that is the exception rather than the rule.

Logwin Magazine: What role does logistics play in all this? BRAX: We procure materials all over the world. As a premi­um casual brand, we aspire to meet the most exacting de­mand of the consistently high quality of our products. In terms of logistics the challenge today is to combine raw materials procurement and production quality and capacity with social responsibility and sustainability. That is the phi­losophy on which we base our long­term strategy. ■

BRAX – a traditional brand with style

High­quality fashion in which you feel good and well­dressed at all times – Brax stands for premium casual clothing for men and women. The German clothing specialist BRAX­Leineweber was founded in Herford in North Rhine­Westphalia in 1888 and has since then established a reputation around the world. The shared brand of Leinweber unites the distinctive, individual labels of BRAX FEEL GOOD, RAPHAELA BY BRAX, EUREX BY BRAX and BRAX GOLF.The Leinweber Group is one of Germany’s largest fashion companies. The textiles business sells around 6 million pairs of trousers and 2 million shirts, jackets and knitwear each year. The fashion articles are available in more than 70 BRAX stores in Germany, Belgium, China, Russia, Latvia and Ukraine, in more than 1,300 shop­in­shops and of course from the online store. The premium casual outfitter BRAX­Leineweber employs a total of 1,000 people and generated sales of EUR 274 million in 2011.

projects

Every rug unique unto itself: Monaco’s royal house and Anthony Kiedis of the

Red Hot Chili Peppers have already ordered their individual Jan Kath carpets. Logwin deliv ered them.

Holistic is a popular term. But it applies to Jan Kath and his rugs: They are aesthetic, vi­brant, of outstanding quality and manufac ­tured un der exemplary ecological and social conditions. Environmentally friendly dyes from Switzerland give the yarn of Tibetan highland wool, Chinese silk and stinging nettle fi bres their luminosity. Jan Kath fi nds motivated rug makers by off ering good working conditions and fair rates of pay – making the job attrac­tive.

Four months a rugMore than 2,500 weavers work for Jan Kath worldwide. It takes between three and four months to make a 2.5 by 3 metre rug. There are 60 to 300 knots in any one square inch (i.e. 6.45 square centimetres) of rug. What makes the Jan Kath rugs especially charming is the combination of ancient production methods with contemporary designs. The designer’s creations are inspired by old oriental carpets, traditional Indian robes, fl oral Persian patterns or Italian wall hangings.

Logistics by Logwin Rolled, not folded – that is the way Logwin delivers the hand­tuft ed Jan Kath rugs for one of France’s largest fashion labels for example. Tuft ing involves transferring the rug design to the fabric, before each thread is shot into the fabric by hand using a tuft ing gun. Logwin ships the fi nished rugs – wound onto thick cardboard poles and shrink­wrapped – by air or ocean freight from the Thai manufacturing facilities in Bangkok to the whole world. Some of the rugs are so large that the length of the cardboard poles necessitates special trans­

For the Prince of Monaco’s wedding in 2011 Logwin shipped a total of seven red Jan Kath carpets with a total surface area in excess of 400 square metres from Bangkok to the city state via Dus­seldorf. Anthony Kiedis from the Red Hot Chili Peppers also received the Jan Kath rug in his villa on Hawaii thanks to a Logwin transport by air and road. ■

Jan Kath tends to send small carpets to Japan – the apartments don’t allow larger formats. However, if a consignment goes to a palace in the Middle East, the rug itself can sometimes weigh 200 kilograms.

RUG POET JAN KATH

W� l, silk and stinging ne� les “Smooth perfection is boring to the eye”, declares Jan Kath. Intentional

fl aws are characteristic for many of his rugs. The German rug designer

has his creations made by traditional producers in Nepal, Morocco,

Thailand, India and Turkey. A factory loft in Bochum, Germany serves

as his creative space.

port solutions, requiring very experienced logistics specialists to fi nd the appropriate shipping space.

The hand­woven rugs from Nepal also like being folded. They arrive in Germany in bales and are transported by Logwin to Jan Kath’s headquarters in Bochum. It is only when they have passed quality assurance tests here that the rugs are folded, stacked on pallets and shrink­wrapped. Logwin ships them by air to customers all over the world.

Jan Kath

Even as a child Jan Kath visited production sites in Nepal and Iran with his father, a second­generation rug dealer. At the age of 20 he trav­elled through Asia and the Orient. He ended up in rug production – initially as a quality control­ler – through friends in Nepal. He later moved into manufacturing and began draft ing and producing his own designs. Today, his designs receive many awards, such as the Red Dot Design Award and the Carpet Design Award. His customers include renowned fashion labels, royalty and media stars. Jan Kath fl ag­ship stores can be found in Berlin, New York and Bochum, with a store having opened in Stuttgart on 20 September 2012.www.jan-kath.com

Every rug unique unto itself: Monaco’s royal house and Anthony Kiedis of the

Red Hot Chili Peppers have already ordered their individual Jan Kath carpets. Logwin deliv ered them.

For the Prince of Monaco’s wedding in 2011 Logwin shipped a total of seven red Jan Kath carpets with a total surface

port solutions, requiring very experienced logistics specialists to fi nd the appropriate

The hand­woven rugs from Nepal also like being folded. They arrive in Germany in bales and are transported by Logwin to Jan Kath’s headquarters in Bochum. It is only when they

producing his own designs. Today, his designs receive many awards, such as the Red Dot Design Award and the Carpet Design Award. His customers include renowned fashion labels, royalty and media stars. Jan Kath fl ag­ship stores can be found in Berlin, New York

bavarian fashion from spieth & WensKY

Leather shorts and a dirndl are as much

a part of Munich’s Octoberfest as a large

frothy stein of beer. Anyone looking to

dress in truly Bavarian garb will fi nd a

huge selection of traditional outfi ts from

the Bavarian manufacturer Spieth &

Wensky.

The company’s fi rst products were leather gloves, manu­factured by the company’s founder Carl Spieth from 1880. In 1984, around 100 years later, the company launched its fi rst collection of traditional Bavarian fashion – today the company’s fl agship product. Their range also includes leather and special use gloves – for instance for the army or police.

Spieth & Wensky’s traditional outfi ts are particularly popular in Germany, Austria, South Tyrol and Switzerland. But you can also dress in Spieth & Wensky apparel in France, the Netherlands and the USA. The brand is recog­nised thanks to internationally renowned advertising part­ners such as the football teams of Bayern Munich or Salz­burg Red Bull. ■

www.spieth-wensky.de

Single-source guaran-tee for distinctiveness and quality: Produc-tion across the entire programme takes place at the Obernzell branch and in own production centres (Joint Ventures).

You can dress in traditional styles from Spieth & Wensky even in the USA.

Traditionis in

Logistics by Logwin

Logwin has been delivering Spieth & Wensky products to specialist tradi­tional fashion stores and textile retailers in Germany, Austria, Italy and the Netherlands since 1989. This year the logistics service pro­vider has also taken on project­based services for the long estab­lished company. Logwin’s Nurem­berg warehouse accommodates Spieth & Wensky’s traditionally styled clothing as garment­on­hang­er items in an area exceeding 200 square metres, partly over two levels. Logwin also provides value added services there such as un­packing, hanging up garments, labelling and picking fashion pro­ducts.

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rubriktitelprojects

Logistics for Dixie toga

Designs as long-lasting valueWe can buy unpackaged apples or cucumbers at the supermarket.

Buying loose detergent powder would certainly be tedious, and un-

pack aged toothpaste would be impossible not only for hygiene reasons.

Dixie Toga produces several types of packaging, ranging from tubes to

bags, thus ensuring that the items we buy are protected and making

our shopping easier.

Heavy silver machines are at work in Londrina in south Brazil, controlled and monitored by

approximately 2.000 employees. Londrina is the home to one of Di­

xie Toga’s 16 production plants. The machines process plastic,

metal and paper – they ram and press, rotate and lami­nate, melt and glue. A wide range of packaging types rolls off the production line and will later end up on

supermarket shelves in Central and Latin Amer ica. Some will also be sent to the USA, Europe and Asia.

In Brazil and Argentina, Dixie Toga manu­factures almost everything that keeps con­sumer goods together: bags for chips or salad dressing, plastic packets for salami or tortel­lini, paper packaging for soap or chocolate, cardboard boxes for light bulbs or biscuits, laminated tubes for toothpaste or face creams, and plastic cups for yogurt or marga­rine. Most of the packaging will later contain products made by large local or even global brands. On the shelves, the packaging unob­trusively adds visual appeal, as the packaging design is often what gives a product a crucial competitive advantage.

Getting to the assembly

line in time

The raw materials which the company needs for production, such as polyethylene or alu­minium foil, come from the USA, Europe, Ar­gentina or China. “It is important for the raw materials to arrive at our factories on time, because they are generally processed imme­diately,” explains Uilson Trojano, Dixie Toga‘s manager of foreign trade and logistics. “There is often a risk of delay due to customs formal­ities. Doing it by the book doesn’t help us

avoid the delays. That’s why we need specia­lists who know our products and our needs.” Then the raw materials do arrive in Londrina in plenty of time for the big machines to produce several thousand packaging items. ■

Packaging design can often provide the decisive edge in product compe-tition.

Uilson Trojano, Manager of Foreign Trade and Logistics with Dixie Toga

Dixie Toga

Dixie Toga, which is based in São Paulo, Brazil, is one of the largest packaging manufacturers in Latin America. The company was formed in 1995 when two Brazilian firms were combined: Toga and Dixie Lalekla, founded in 1935 and 1945. By acquiring other companies and through cooperations, Dixie Toga has continued to grow steadily to the present day. Almost 6,000 em­ployees work at 16 locations in Brazil and Argen­tina, and Dixie Toga has also offices in Chile and Uruguay. Since 2005 Dixie Toga has been owned by Bemis, the largest manufacturer of flexible packaging in the USA.

www.dixietoga.com.br

Logistics by Logwin

Logwin has been an important partner in Dixie Toga’s international supply chain since 2008. The logistics service provider imports raw materials for the production and exports some of the packaging manufactured by Dixie Toga to Mexico or Central America. Logwin also looks after the customs formalities for this as well. The logistics specialist sends most consignments by sea freight, but also uses air freight for urgent consignments. In addition, Logwin also procures machines and spare parts for production: on several occa­sions, Logwin has handled the logistics for complete production lines and for the expan­sion of existing systems.

Webshop With fashion trenDs

Bench. pressing aheadCustomers are also now accessing the hot Bench brand

fashion on the net: They can easily order textiles and fashion

accessories at bench-clothing.com in the blink of an eye.

Questions regarding online orders are answered by customer

service staff at the international call centre.

Fashion brand Bench. is especially popular with the

younger generation.

M y favourite shirt in an­other colour? A timeless jacket? And a matching

handbag? If you have little interest in trawling through shopping cen­tres, Bench’s online shop makes looking easy. The fashion house has its whole range there: Ladies, men’s and children’s fashion plus shoes and accessories. The German webshop opened for business in spring, with the web serv­ice going live in numerous other European countries in July. “Our online shop is very popular with customers, so that’s why we are expanding our services,” explains Phil Emmerson. He is Head of Operations at Americana, the fashion house distributing the Bench brand exclusively.

Click smartEvery online shop order comes directly to Bench’s main European warehouse in Nuremberg.

Jackets, T­shirts and shoes in various sizes and designs are stored here, a total of around 1,000 different items. Three staff in Nuremberg organise everything to do with the online orders. They pick the items, pack them in postage bags or flat boxes and dispatch them. Around 400 online orders leave the warehouse each week.

Customers simply send back any goods that do not fit or they don’t like to Nuremberg. The staff there check the integrity of the re­turns, prepare the articles for resale, package the products and add them to the inventory again. ■

Logistics by Logwin

Logwin organises all the Bench webshop logistics services. The lo gis tics expert operates the central warehouse for store deliveries and the webshop at its location in Nuremberg, processes orders and returns, and manages the call centre. Bench and Logwin have expanded their fruitful cooperative effort with the webshop logistics: The logistics service provider has al­ready been working with the designer label since 2009. The range of services includes warehousing, value­added services and distri­bution of the fashion items to retailers in 18 European countries.

Employees commission online orders for the fashion brand Bench. at the Logwin Nuremberg branch.

Bench. The Bench fashion label stands for cool, sporty streetwear and is the latest thing with the younger generation in particular. Bench was launched in 1989 in Manchester with loud, print­ed shirts that were really popular amongst the BMX and skateboarding crowd. The fashion brand then more and more also made its mark in the music scene, boosting its recognition. The company expanded internationally when it moved into casual wear. Today, Bench has a global market. The British company Americana International Ltd is behind the lifestyle label, with its headquarters in Manchester. Bench is distributed in Europe by Americana Germany GmbH, Munich.

www.bench-clothing.com

22 23Logwin Magazine 02|1 2 www.logwin-logistics.com

LED CONCEPTS BY S[QUADRAT]

Fascinating light showsBucharest, Hamburg and Zürich use them as much as Berlin, Marseille and Turin: huge LED displays in

sports stadiums, concert halls or shopping centres. The installations come from S[quadrat], one of the

leading suppliers of indoor and outdoor display systems.

S [quadrat]’s video systems are an emotional multiplier, enabling spectators in the sporting arena to relive the deciding goal or presenting special moments of a favourite band’s concert in

XXL format. That’s not all. The company’s products also transform build­ings into luminous sculptures, make sure advertising messages are seen in the best light and keep travellers at airports or railway stations in touch with the latest news. Since it was founded in 2005, the German company S[quadrat] has realised numerous large­scale projects all over the world. “We off er our customers a one­stop­shop solution, from plan­ning and approval through production and installation to servicing. And we do all that worldwide,” says Andreas Brockschmidt, Director Sales & Marketing at S[quadrat].

Planning down to the very last detailSometimes it takes several months from the initial ideas to the complet­ed installation, as the desired constructions can rarely be simply put together from existing components in a modular system. “We have to check all the technical details precisely, particularly in the case of large installations in sports stadiums or events halls”, Andreas Brockschmidt says. The size and weight of the installation are fi ne­tuned to each build­

ing construction. “It the roof can’t support heavy weights, the video sys­tem will weigh only about three tonnes, while the largest video cube we’ve installed, which is in the arena in Bucharest, weighs a staggering 65 tonnes.” No surprises here, as the video systems are made up of heavy components like the steel structure and the cladding elements.

Flexibility is the key wordRegardless of whether they are extra­fl at or ultra­light, S[quadrat] de­signs its products to suit each customer’s requirements. In some cases, the company rebuilds the housing so that the equipment can be serv­iced in a specifi c installation environment. A great deal of fl exibility is required during assembly as well, such as when the equipment is in­stalled while the system is running or if the installation of the display is determined by the assembly of the roof structure in new buildings. And last but not least, nature occasionally comes up with its own chal lenges. An earthquake­proof steel structure was needed for the video systems for the 2011 Asian Winter Games in Kazakhstan. Due to the extreme, a temperature­controlled housing, including heaters, was added to the installations to off set temperature diff erences of between plus and minus 50 degrees.

Doing magic with light effectsS[quadrat]’s coloured light elements are also having a big impact as artworks, such as in a design project in Bonn. “The challenge was to attach LED bands to a curved bridge construc­tion,” according to Andreas Brockschmidt, “We had to develop special display modules and were then able to light up the curved bridge.”

One project in Zurich was just as challeng­ing for S[quadrat]’s engineers. A multifunc­tion display suitable for a variety of events was to be installed in an event centre. Every possible use was required, ranging from fashion shows and the creation of a disco atmosphere through fi lm screenings to artis­tic light installations, all of which had to be oper ational within fi ve weeks of the contract being awarded.

From advertising to weatherWhether it be for product or event information or program previews, S[quadrat]’s large­format displays give advertising messages the right look. Providing the very best image quality, even from a large number of lateral viewing an­gles, is just one of the challenges. Displays to be installed on buildings are as fl at as possible so they can be integrated into the facade if ne­

cessary. The company can also custom­ design curved displays. An advertising system at Stralsund’s harbour has to be able to with­stand not just wind and weather, but also salt water.

S[quadrat]’s information displays are suit­able for both indoor and outdoor installations. They present current news, weather forecasts or share prices in both video and audio format. The installation environment can be challeng­ing here too. A display had to be installed right on a glass balustrade, for example, and thus could not anymore be serviced from the back of the device in the conventional way. S[quadrat] looked for an alternative and found one: the technicians moved the service access point to the front and installed magnetic removable pixel cards for this purpose. ■

S[quadrat] S[quadrat] GmbH, a company based in Schwan stetten near Nuremberg, is one of the leading suppliers of LED display systems which are used as video installations, information systems or in art and architecture. Worldwide customers include companies and operators of event centres as well as lighting designers or advertisers. S[quadrat] develops, produces and installs the display systems exactly as the customer wishes and off ers a wide range of basic components. The products meet the latest technical standards, are in conformity with the CE and comply with the EU electro­mag netic compatibility and low voltage direc­tives. S[quadrat] started out with two people in 2005 and has grown constantly since then. It now employs a total of 16 staff .

www.squadrat.biz

Logistics by Logwin

Whether it be a steel construction weighing tonnes or highly­sensitive lightweight items like LED modules, all the S[quadrat] components have to reach their destination quickly and, above all, safely. Since 2010, Logwin has been managing these logistical requirements, and since 2011 it has done so as S[quadrat]’s main transport com­pany. Logwin imports sub­components of the LED displays by air freight from Shenzhen in China or Hong Kong to Germany. The destination is S[quadrat]’s fi nal assembly plant in Schwanstet­ten or the shipment goes straight to the construc­tion site. In addition, Logwin collects goods from S[quadrat]’s German production plant, realises the Europe­wide distribution and transports nec­essary spare parts.

The video cube in Bucharest’s Lia Manoliu Stadium weighs a total of 65 tonnes and is thus Europe’s largest LED video cube. Log-win transported all of the components safely and on time directly to the stadium.

neW Location in riJeKa

Adriaticorders Since 1 August 2012 Logwin has had its own sales offi ce in the Croatian port city of Rijeka. The location has great logistics poten­tial. Rijeka has the largest harbour in Croatia and is also one of the most important commercial ports for Bosnia, Macedonia and Serbia. Thanks to its favourable position on the Adriatic Sea, Rijeka also functions as a goods transporta­tion gateway to numerous other countries in Central Eastern Eu­rope. Following the entry of Croa­tia to the EU on 1 July 2013, trade with the other member states of the economic community will be great ly simplifi ed, so the level of traffi c in Rijeka harbour will rise. The new Logwin offi ce is located 500 meters from Brajdica Contai­ner Terminal. The logistics service provider off ers its customers in Croatia and the EU numerous serv ices here such as ware hous­ing, customs processing as well as  domestic and sea freight trans­portation. With Rijeka, Logwin now operates seven locations in Croatia and employs 106 staff . ■

projects

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FROM MAIZE TO TEQUILA

In search of the AztecsBetween the modern skyscrapers are monuments dating back

centuries – the past merges with the present in Mexico. Advanced

civilisations such as for example those of the Mayas and Aztecs,

but also the Spaniards, have left traces and give Mexico its unique

cultural diversity.

Centuries ago there was a peaceful lake, Lake Texcoco, in the very place where Mexico City now pulses with vitality. The history of the metropolis begins on a tiny island, and with a legend. The

Aztecs migrated down from the north towards this lake in the 14th cen­tury. According to a prophecy, they were to settle in the place where an eagle was perched on a prickly pear cactus. The Aztecs found the eagle as described on that little island in Lake Texcoco. There they built the city of Tenochtitlán (now Mexico City). The eagle is still perched on its prickly pear cactus eating a snake, as a colourful symbol on the fl ag of the Esta­dos Unidos Mexicanos (United Mexican States).

For many centuries, the so­called Mesoamerican cultures – Aztec, Mayan and others – dominated life in Mexico. Their infl uence can still be found in many areas of life today, for example in the Mexican cuisine. Some techniques and customs associated with cultivation, harvesting, preparation and consumption have been preserved over the centuries. Maize, beans and chilli, the most important ingredients, are also still around. In 2010, UNESCO placed the traditional Mexican cuisine on the Intangible Cultural Heritage List. Over time, however, the Mexican cui­sine was also infl uenced by other cultures, and now off ers a unique varie­ty of fl avours. One of the most typical dishes is mole, a chilli­based mix­ture with more than 30 ingredients. The Spaniards, who arrived in Mexico in 1519 and founded the Viceroyalty of New Spain there in 1535, had a great infl uence on the indigenous cuisine. As in those days, the kitchen is still the hub of the family, the beating heart of Mexican life. Nine out of ten Mexicans live in a close family group, more than almost anywhere in the world.

A miracle of natureIt is not just the Mexican cuisine that is varied. There is a great variety in its geography too, ranging from 10,000 kilometres of beaches through green jungles to stony deserts and icy mountains. In the north, Mexico shares a 3,140­kilometre border with the USA, in the south and west it borders on the Pacifi c Ocean, in the south east on Guatemala, Belize and the Caribbe­an Sea, and in the east on the Gulf of Mexico. The northern part of Mexico is part of North America, while the southern part and the Yucatan Peninsu­la belong to Central America. A large part of the country consists of a pla­teau about 2,000 metres high, the “Valle de México”. This valley is virtually surrounded by mountains or volcanoes. Two mountain ranges run from north to south: the Sierra Madre Oriental in the east and the Sierra Madre Occidental in the west. The trans­Mexican Volcanic Belt links the two mountain ranges in the south, where there are several volcanoes, three of which are over 5,000 metres high.

Since Mexico links the economies of North and Central as well as South America, it is an interesting business location for many companies. During the 1980s, Mexico introduced a free market economy, and there has been increasing privatisation in recent years. By far Mexico’s most important trad ­ing partner is the USA. Mexico’s commercial ties with its powerful neigh­bour are owed to the North American Free Trade Agreement, which was signed in 1994. However, Mexico has also signed free trade agreements with many other countries, including the European Union (EU). Continue page 26 3

The Temple of the Inscriptions in Palen-que. The Mesoamerican cultures – Aztecs, Mayan, and others – ruled over Mexico for centuries. Their infl uence can still be found today in many areas of life.

country profi le

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länderreportländerreport

Legendary Mexico City: The Aztecs settled where the eagle perched on a prickly pear cactus.

Frida Kahlo is by far the most famous female artist from Mexico, if not all of Latin America.

Oil makes a major contribution to the economy. Mexico is the world’s seventh largest oil­producing country and one of the major oil exporters, producing almost three million bar­rels per day. Mexico is also the world’s fourth­largest maize producer with about 23 million tonnes per annum, although a large share is consumed domestically.

Tracing the Mayan civilisation Tourism is a major driver of the Mexican economy, with ap­proximately 20 million foreign visitors coming to the Latin American country each year. While some tourists come for the fantastic sandy beaches, most come for cultural rea­sons. They discover the traces of the Mayas and Aztecs and take photos of the ruins of ancient pyramids or temples such as those on the Yucatan Peninsula. In the future too, the government wants to attract more cultural tourists to Mexico. This year, for example, around 600 events associ­ated with the Mayan culture are planned. The aim is to im­prove on the record number of tourists in 2011. As well as the traces of the past, the tourists also discover the fl air of the modern metropolis Mexico City with its infi nite number of museums, theatres, markets and cafés. The city has one of the most vibrant live music cultures in the world. Besides Mariachi, Mexican Son, Norteño and Latin Alternative are also played in bars and city squares.

Typical versus classical musicMexican music comprises a wide variety of genres, ranging from Jarocho in Veracruz, East Mexico, to Guasteca in San Luis Potosi, Central Mexico, and Norteña in North Mexico. The Mariachi

music, which was born in the state of Jalisco, West Mexico, is known all over the world as typical Mexican music. The traditional groups always dress in “charro” outfi ts like those worn by Mexican cowboys. The musi­cians are immediately identifi able by their large sombreros, pointy­toed cowboy boots, tight pants and embroidered jackets. Their main instru­ments are guitar, violin, trumpet and vihuela (a plucked­string instru­ment similar to a guitar). In 2011, UNESCO placed Mariachi music on the Intangible Cultural Heritage List. www.myspace.com/mariachigermany/music/songs

But Mexican music is more than that; it can also be classical. The roots of the National Symphony Orchestra (Mexico) go back to 1881. This would make the symphony orchestra one of the fi rst on the Ameri­can continent. However, the offi cial year of its foundation is considered to be 1928. The National Symphony Orchestra today is the most impor­tant classical and symphonic ensemble in Mexico. It has toured the USA and played at Europe’s leading concert halls, such as the Gewandhaus in Leipzig, the Concertgebouw in Amsterdam, the Théâtre Du Châtelet in Paris and the Palais Des Beaux Arts in Brussels. In 2002 the orchestra was nominated for the Latin Grammy Award for the best classical al­bum, and in 2004 it was awarded the Premio Lunas del Auditorio for the best classical music show. ■

Only original when from Mexico: Thousands of blue­green agave leaves reach up to the sky. Agave plants are grown for tequila production on hundreds of square kilometres in the small town of Tequila, in the state of Jalisco. The blue agave is ready to be harvested aft er eight to nine years. Its syrup is the base ingredient for the popular liquor.

The manufacturers add yeast to the syrup, aft er which the mix­ture is distilled twice. The name tequila is now protected by a denomination of origin: only the drink made from agaves grown in the agave landscape of Tequila and certain regions in the states of Guanajuato, Nayarit, Michoacan and Tamaupilas may be called tequila. Incidentally, the Aztecs also made an al­coholic drink out of agave leaves. “Pulque”, as it was called, was consumed at religious ceremonies.

WHAT’S THE LATEST NEWS FROM AROUND THE WORLD? INFORMATION IN OUR

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air freight secUritY

Fully transparent“Please take off your shoes!” People who fl y to

distant lands are sometimes required to partially

disrobe for airport security. But jackets and pockets

are not the only things to be x-rayed. A large propor-

tion of air freight will also have to pass through x-ray

scanners in future. At Stuttgart Airport in Germany

Logwin now operates its own machine and is able to

declare its customers’ freight as “secure”.

During the holiday season there are oft en long queues at airport security checkpoints – checking takes a little while and only one passenger can pass through the security gate at one time. Now the air freight industry in Europe will also have to get used or adapt to queues at the terminal. A new EU regulation means that the volume of freight that will need to pass through airport scanners will jump dramatically from March 2013. The existing equipment will hardly be able to deal with this quantity and experts are predict­ing waiting times of up to three days. But air freight is oft en for­

As of April 2013 Logwin will probably control several thousand packages per month according to an estimate by Werner Sander.

warded precisely this way be­cause its delivery is urgent.

At Stuttgart Airport Logwin has been operating its own x­ray scan­ner since March. Therefore, the lo­gistics service provider can check its customers consignments it­self, saving its customers valuable time. Only specially trained staff is permitted to operate the machin­ery. Logwin has a radiation pro­tection approval for the operation and employs radiation protection offi cers. Some consignments can be cleared faster than others. Par­ticularly long packages may need to go through several x­ray cycles, while several small boxes can be

scanned at the same time. Ini tial­ly, the quantity of freight going through the device was relatively small, but this is increasing stead­ily. “It is highly likely that we will be checking several thousand packages per month from April 2013”, explains Werner Sander,

branch manager of Logwin in Stuttgart. Logwin checks consign­ments that are too large for the machine or that cannot be x­rayed due to the nature of their contents with an explosives detector. ■

SAVE THE DATE: 17 – 19 October 2012 29th International Supply Chain Conference Berlin, Germany

USA

1 BELIZE

2 GUATEMAL A

3 EL SALVADOR

4 HONDUR A S1

3

4

MEXICO

G U L F O F M E X I C O

P A C I F I C O C E A N

Mexico City

Mexicali

Hermosilo

La Paz

Chihuahua

Oxaca de Juárez

Monterrey

Xalapa de Enriquez

Mérida

2

MexicoOffi cial Name: United Mexican States

Capital: Mexico City (population: 8.8 million/ conurbation: around 20 million)

Population: 112.3/114.9 million

Area: 1.9 million km²

Logwin in Mexico

Number of employees: 20

Main branches: Mexico City

Main services: Air and sea freight, customs clearance, inland transportation, insurances cargo and warehousing.

Warehouse and Offi ce: Warehouse: 450 m², Offi ce: 250 m²

17 – 19 October 2012 29th International Supply Chain Conference Berlin, Germany

28 Logwin Magazine 02|1 2

Close cooperation:

During an introductory event for new Douglas employees the topic of logistics was presented true to form in a Logwin articu­lat ed lorry. The lorry, branded with both Douglas and Logwin logos, was also a source of fasci­nation in the nearby Douglas company kindergarten.

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ernsting’s famiLY store DeLiveries

Clothes on the roadBefore both young and old can show off their new Ernsting’s family outfi ts, the shoes, pants and jackets have already cov­ered many miles. For example from Coswig, around 100 kilo­metres south of Berlin, all the way to Vienna. The textiles chain Ernsting’s family has a warehouse in Coswig: Apparel and ac­cessories for the whole family are stored there. Logwin has been picking up the pre­picked goods from the storage facility in Coswig for over a year and transporting them to Austria, ini­tially to the Logwin facilities in Vienna or Bergheim near Salz­burg. Drivers then make delivery to the Ernsting’s family stores in western Austria from Bergheim, while the shops in the country’s east receive their stock from Vienna. Drivers take re­turns straight back to the storage facility in Coswig when they drop off each new consignment. Ernsting’s family is expanding in Austria at a rapid pace: In the last two years the company has opened its fi rst 38 shops there, with 25 more stores fl agged to follow by mid­2013. ■

One of the current 38 Ernsting’s family Shops in Austria. A further 25 branches are

to follow by mid-2013.

L ogwin has not only being driving from Langenfeld in Germany’s Rhineland to

Barcelona more frequently since February, but it has also cut travel times. The logistics service provid­er thus has improved the service on one of its most important routes between Germany and Spain. On this route, Logwin transports mostly hanging and fl at packed textiles as well as other products from the fashion and lifestyle sector. Four instead of two trucks per week now drive the 1,400 kilometres from Langen­feld to Barcelona, with three even in the low season. Furthermore, Logwin now employs two drivers per tour, cutting the driving time by almost 50 per cent – the trucks arrive in Barcelona in less than

20 hours. This means that Logwin can off er an express 48­hour service door to door. Regular con­sign ments require around 72 to 96 hours, including fi rst and fi nal local transport legs. The goods can also be forward ed directly due to the more frequent depar ture times. When Logwin was work ing the route with two trucks per week, sometimes the products had to wait up to 72 hours at the hub in Langenfeld before being forwarded – now the next truck usually leaves the depot the fol­lowing day. On av erage, custom­ers save one to two days thanks to the improved serv ice. ■

optimiZeD Direct transport

HeadingSouth

One of Barcelona’s land-marks: Gaudi’s perma-nent construction site, the Sagrada Familia.

partnership With DtL

Working together across the countryThe fashion industry in Germany has changed rapidly over recent

years. The transport of hanging garments is one area in particular that

has seen a signifi cant decline in volumes. Now Logwin and Deutsche

Textil Logistik (DTL) are meeting these new challenges together. In April

the two companies formed an agreement to work closely together.

If you want to keep up with the latest fashions these days, it pays to go shopping regularly. While there used to be only one collection for summer and one for winter, clothing stores today change their range up to twelve times a year. On the other hand, the overall number of retail clothing stores has fallen. “The bottom line is that transport volumes have decreased over time,” says Dirk Ewers, Director Retail Network Germany | Sales at Logwin. “On top of that, there has been a steady increase in the number of single­item express deliveries, which has seen our costs grow.”

These developments have led Logwin and DTL – two experts in hanging garment trans­port – to combine their national retail trans­port networks, enabling them to benefi t from a range of synergies. Until the end of 2013, DTL will feed gradually increasing volumes of fl at packed and hanging garments and other life­style products into Logwin’s transport net­work. At the same time, Logwin will expand its German retail network. “We don’t even know any more who actually came up with the idea for this collaboration,” Rolf Meyer, one of DTL’s two managing directors, says. “It’s an idea that has been talked about since 1998 and now we are getting around to implementing it.” Both companies are now in the process of examin­ing each DTL region to determine the suita­bility of connecting to the Logwin network. To date, Logwin has taken over DTL’s consign­ments in Hamburg, Hanover, Mannheim, Trier and the Upper Rhine. The services provided include transshipping, delivery and pickup of goods, and in some cases long­distance trans­port as well.

A win-win situationThe partnership will benefi t all stakeholders, customers fi rst and foremost among them. DTL and Logwin will continue to off er them a comprehensive and effi cient network, in­cluding hanging garment transport, even in

sparse ly populated regions such as Branden­burg and Lower Bavaria. While DTL will be able to focus on its sales activities going forward, for Logwin the partnership will mean a 20 to 25 per cent increase in freight volumes. “This arrangement means we will maintain a high­capacity transport network and that’s some­thing our customers will welcome,” says DTL’s managing director, Peter Barth. ■

WorK cLothing for bosch

A change goes unnoticedThey say clothes make the man – perhaps no­where is this more so than in the workplace. The Steinmüller GmbH knows the adage only too well. For years this family company has been manufacturing work clothing for its cli­ents customised with company logos. For a long time Steinmüller managed its own logis­tics from its base in the southern German town of Tutzing. But now that the volume of orders has exceeded the company’s onsite capabili­ties, Logwin staff in Mönchengladbach have taken on the logistics work associated with embroidered polo shirts, vests and jackets for the technology and services company Bosch. Around a container­load of clothing a month is received from Asia and warehoused. Orders arrive on a daily basis from 30 locations of the technology company in Germany, two in the Netherlands and one in Spain. Logwin staff prepare the consignments and organise the transport arrangements. When Logwin took over the logistics operations, the warehouse moved from Tutzing on Lake Starnberg to Mönchengladbach, 650 kilometres northwest. “Mönchengladbach is simply a better geo­graphical location,” explains Norbert Frambach, head of the department network at the Logwin location Mönchengladbach. Regardless of the new warehouse location, each and every de­livery has arrived on time just as always – the transition has been implemented without even being noticed by the staff of Steinmüllers ma­jor client. ■

www.logwin-logistics.com 29

Deutsche Textil Logistik (DTL)

DTL Deutsche Textil Logistik GmbH is a logistics business with partnerships in 14 European coun­tries. DTL specialises in the transport of hanging garments, but also handles fl at packed gar­ments, bicycles, mattresses and furniture. In 2011 DTL handled 1.5 million consignments, gen­erating a turnover of 65 million euros. The com­pany was founded in 1985, the founding mem­bers and sole proprietors are Meyer & Meyer and Barth + Co. With a number of independent franchise holders, DTL operates in 16 locations in Germany. The company headquarters are in Dieburg.

Logwin Magazine 02|1 230

THE LONGEST BRIDGES

World records on pillarsThere’s no end in sight. The Danyang–Kunshan Grand Bridge in China is almost 165 kilometres

long and by far the longest bridge in the world. The 42-kilometre-long Qingdao Jiaouzhou

Bay Bridge holds the record for the longest bridge over water but not for much longer.

Its successor is already under construction.

Qingdao Jiaouzhhou Bay Bridge

The fi rst bridges were natural ones. Fallen trees opened up new paths for humans in primeval times. Instead of just a few metres, the imposing 21st­century bridges cross many kilometres. The Chinese have proven to be record­breaking builders, with seven of the ten world’s longest bridges located in their coun try.

Travel to Shanghai in fi ve hoursIt is about 1,300 kilometres from Beijing to Shanghai. Until quite recently the rail trip took ten hours, but a new rail link has now halved the travel time. The high­speed railway goes through the Yangtze River Delta near Shang­hai, where it meets river branches, canals, l akes, roads and other railway lines. The long­est bridge in the world surmounts these obsta­cles: the Danyang­Kunshan Grand Bridge spans 165 kilometres and is located on the section between Shanghai and Nanjing in the eastern Chinese province of Jiangsu. It took four years to build and was completed in 2010. The high­speed railway commenced operating in 2011. A large part of the bridge is made up of prefabricated elements which construction workers assembled on site.

Crossroads over waterChina has yet another bridge world record: on the east coast, in the province of Shandong, is the longest bridge over water. The Qingdao Jiaouzhou Bay Bridge – also known as Qingdao Haiwan Bridge – is 42 kilometres long and crosses Jiaouzhou Bay. It links the city of Qing­dao in the east with the appendant urban dis­

trict of Huangdao in the west and has cut the previous route by about 30 kilometres. What is really extraordinary is that there is an exit road to Qingdao­Liuting airport right in the middle of the water.

About 10,000 construction workers took four years to erect the bridge. They used 450,000 tonnes of steel – enough for almost 62 Eiff el towers – and 2.3 million cubic metres of con­crete. Construction work began on both sides of the bay, and the two parts only met up cen­timetre by centimetre in the fi nal stage. Ac­cord ing to offi cial data, the bridge should with­stand earthquakes measuring eight on the Richter scale, as well as typhoons or a collision with a 300,000­tonne vessel. The Qingdao Jia­ouzhou Bay Bridge is supported by approxi­mately 5,200 pillars and has expansion joints which provide the required elasticity when the bridge expands on hot days and contracts on cold ones. The Chinese government spent more than a billion euros on this prestigious project.

From left to rightThis bridge’s days as a world record bridge are numbered, however, with competition coming from inside China. A 50­kilometre­long water bridge between Hong Kong, Macao and Zhuhai is to be opened in 2016. What is particularly challenging about this bridge is that motorists drive on the left in Hong Kong and Macau, but on the right in Zhuhai. ■

background

www.logwin-logistics.com 31

32 33Logwin Magazine 02|1 2 www.logwin-logistics.com

newsfl ashnewsfl ash

This year fi ve countries are all celebrating 20 years of Logwin. In 1992, Logwin established its own locations in China, Hungary,

Poland, Slovakia and the Czech Republic.

17 – 19 Oct. 2012 29th International Supply Chain Conference Berlin, Germany

more Dates: LogWin at traDe fairs

Meet Logwin!

charitiY proJect

Art hits the spotSeven artists, one kitchen and oodles of creative energy:

the “Kunst macht satt” (art hits the spot) project initiated

by Küche&Co is supporting homeless people in Germany.

Logwin is one of the sponsors making this project possible. The patron and lead artist is Ross Antony, a well­known singer and entertainer in Germany. At an event on 4 July, he and six other artists decorated the cabinet fronts of a white fi tted kitchen, using watercolours, acrylic paint or collages – demonstrating their talent to 100 spectators. The project aims to draw attention to the needs of the homeless and to raise money through donations. The proceeds will go to the Hamburg organi­sation Herz As, a day centre for homeless people. The Art Kitchen will be touring Germany in the next few months. It will be set up in public places and at sponsors’ premises in a number of cities. Homeless people will be off ered a hot meal for two days at each location. Ole Plogstedt, a celebrity TV chef, has accepted the organi­sers’ invitation to participate in the fi rst stage in Hamburg. ■

www.kunstmachtsatt.de

SAVE THE DATE: 22 – 23 November 2012 Career Information Fair Salzburg, Austria

JUnior Logistics priZes

On the winners’ podiumBronze for Logwin: Hamburg staff member

Jasmin Möhring gained third place in the

national German competition “Nachwuchs-

preis Spedition und Logistik 2012” (junior

prize transport and logistics 2012). The

Association of German Freight Forward-

ers and Logistics Operators (DSLV) and the

German logistics newspaper DVZ organise

the competition each year.

The fi rst step was to pass the fi nal examination of the cham­ber of industry and commerce (IHK). The DSLV and DVZ junior competition was only open to freight forwarding and logistics specialists who gained the highest possible mark in their apprenticeship. In May, the jury invited the top six candidates, including Logwin’s Jasmin Möhring, to a selec­tion interview in Bonn. There they presented their approach to solving the complex task of exporting a production line from Stuttgart to Beijing and importing paint from Texas to Stuttgart. The winners were chosen in Berlin on 29 June. Jasmin Möhring, who now works in process management with Logwin in Hamburg, came third. She did most of her apprenticeship at the sea freight division in Hamburg. “What fascinates me about logistics is that you deal with awide variety of people from diff erent countries every day”, the young logistics specialist says. “I’d be pleased if my place in the competition motivated other young people to choose an apprenticeship with Logwin as well.” ■

Entertainer Ross Antony supported the campaign as Patron and Lead Artist.

Jasmin Möhring, prize winner in this year’s logistics young talent awards

Prizes to win: 40 Wings for Life calendars and Red Books

more neWs in oUr

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P R I Z E W I N N E R

sociaL responsibiLitY

Logwin supports Wings for LifeThe Wings for Life Spinal Cord

Research Foundation, which is

based in Salzburg, enables re-

search projects aimed at curing

spinal cord injury to be funded

in a targeted way.

The two­time Motocross World Champion Heinz Kinigadner set up this foundation in 2004 together with his friend, Red Bull found er Dietrich Mateschitz. His son Hannes Kinigadner was diagnosed with paraplegia aft er a serious accident during a charity motocross race. Hannes Kinigadner’s fate symbolically represents that of the approxi­mately three million people who are para­lysed due to a spinal cord injury.

Prizes to winLogwin is supporting the foundation’s vision of curing spinal cord injury by making a donation and raffl ing 40 prizes consisting of ■ the ‘Wings for Life Red Calendar 2013’

with breath­taking sports and landscape photos by internationally renowned pho­tographers and

■ the ‘Wings for Life Red Book’, a notebook containing unique micro­images of spon­sored research projects.

Simply send an email to magazin@logwin­logistics.com – with ‘Wings for Life’ in the subject line. ■

www.wingsforlife.com

neW cUstomer otcf

Sports clothing for professionalsSince March, Logwin has been importing sports pants, T­shirts and backpacks for the Polish company OTCF. The clothing manufacturer is one of the largest fashion houses in Poland and was the offi cial supplier for the Polish Olympic team for the 2012 games in London. Aft er the fi rst sea freight imports from Shanghai, the two companies rapidly expanded their cooperation, and Logwin now organises regular sea and air freight transports from diff erent cities in China, Bangladesh and India to Poland. This cooperation is continuing aft er the Olympics, with expansion to the warehousing and distribution areas currently under discussion. ■

Poland

Czech Republic Hungary

ChinaSlovakia

20 years of Logwin

Colleagues in Shanghai toast a milestone anniversary of Logwin in

China – Congratulations!

Customers and employees celebrated the anniversary of Logwin in Prague, Czech Republic.

34 35Logwin Magazine 02|1 2 www.logwin-logistics.com

play sudoku and winnewsflash

Imprint Logwin Magazine 02|2012

PublisherLogwin AG ZIR Potaschberg 5, an de Laengten L­6776 Grevenmacher Phone +352 719 690­0 E­Mail magazine@logwin­logistics.com

V. i. s. d. P.Mara Hancker, Director Corporate Communication

CompetitionEmail the solution code along with your name and address to: magazine@logwin­logistics.com

Entries close 31 January 2013. Employees of the Logwin Group and their next of kin are excluded from participating. There will be no right of legal appeal against the outcome. Winners will be notified in writing and publis­hed in the next edition.

There were three possible solution codes for the competition in issue 01/2012: 44979, 44969 or 44989. The winners were: Mark Pontil­Scala, Wendouree, Australia (1st prize: Sennheiser wireless headphone system),Ramona Diekmann, Leopoldshöhe, Germany (2nd prize: Kindle Touch e­book reader), Johanna Zierhofer, Oed, Austria, Elerorglu Oktay, Ravensburg, Germany and Thomas Dietrich, Sindelfingen, Germany (3rd­5th prize: Sili Forever watch from ICE Watch).

Congratulations to all our winners!

Sources of images© Logwin unless indicates otherwiese; p.3 © Matali Crasset, © Bench. , © S[quadrat], © Palle Christensen ­ Fotolia.com; p.4 © Matali Crasset; p.5 © Art.Lebedew; p.6 © Braun, © Matali Crasset, © Thonet; p.7 © Matali Crasset, © Thonet; p.8 © AUDT indiodacosta; p.9 © Angela Carvalho, © AUDT indiodacosta, © Umang Hutheesing; p.10 © Art.Lebedev, © Milk Design Limited, © Lee Chi­Wing; p.11 © Dr. Jens Matthes; p.12 © Keneilwe Munya; p.13 © Matali Crasset, © Dr. Alpay Er; p.14 © Andrej Kupetz; p.16/17 © BRAX; p.18 © Jan Kath; p.19 © Spieth & Wensky; p.20 © Dixie Toga; p.21 © Bench.; p.22 © S[quadrat]; p.23 © Nadja / shutter­stock; p.24/5 © Ales Liska / shutterstock; p.26 © Neftali / Shutterstock.com, © Alfredo Schaufelber­ger/ Shutterstock.com; p.27 © Kasza/ Shutter­stock.com, © Inga Marchuk/ Shutterstock.com; p.28 © Inga Marchuk/ Shutterstock.com, © Philip Lange / Shutterstock.com; p.29 © Eleonora Kolo­miyets / Shutterstock.com; p.30/1 © ddp images GmbH; p.32 © DSLV, © Kunst macht satt; p.33 © Wings for Life; p.34 © Pontus Edenberg / Shut­terstock.com; p.35 © Samsonite, © Ray­Ban, © EasyPix

1st prize:Micro Samsonite Suitcase Scooter worth 260 eurosThis luggage trolley, developed by Micro® in cooperation with Samsonite, has it all. Whether at the airport, rail sta­tion or in the city, it converts into a cool way of getting around fast. Thanks to its modular design and compact di­mensions the Micro Suitcase Scooter is allowed as hand luggage.

2nd prize:Ray-Ban “Aviator” sunglasses worth 150 eurosThese Ray­Ban sunglasses are the epitome of style and a must for any good­looking star. The designer sunglasses combine the unmistakable look with the high­quality finish and the love of detail that set Ray­Ban apart.

3rd –5th prize:W1024 Splash underwater camera from EasyPix worth 70 euros

verona & napeLs / noLa

In the middle of the freight villageLogwin has opened two new sales

offices in Italy.

investments in poLanD

More warehouse space Logwin has increased the warehouse space at its Warsaw/Sokolow loca­tion in Poland from 5,000 to 7,000 square metres. The site’s 40 staff be­gan using the new high rack storage facilities in June. They offer custom­ers full­service logistics with a par­ticular focus on the retail and media sectors. Sokolow also serves as a hub for fashion logistics between Germany and Poland, with daily freight movements bringing clothing to and from Berlin. Logwin also dis­tributes a number of other goods from Sokolow through its retail net­work. ■

expansion in asia

Newer, bigger, betterThe Asian economy is growing, and Logwin with it. The logistics com-

pany has opened new sales offices in several cities in China and India,

and staff have moved into new buildings in Indonesia and Vietnam.

Meet Logwin: www.logwin-logistics.com

more neWs in oUr

newsflash

Since May, Logwin has been operating an office in the south Chinese port city of Fuzhou. In Wuhan, a megacity located about 1,000 kilo­metres from the east coast, Logwin now also is available for its customers. Another sales office has been opened in Zhongshan on the south coast of China, only a few kilometres away from Hong Kong and Macau. Logwin is also expanding in India, where it has opened an office in Ahmedabad near the west coast.

In the Vietnamese capital of Hanoi, Logwin has  moved into a new, modern building, where 5,000 square metres of storage space are available primarily for fashion products. Expansion can take place at any time. Logwin also operates a customs warehouse there.

The Logwin staff in the Indonesian capital of Jakarta have also moved. The team was prev iously divided up in two smaller locations, but now everyone is together under one roof

right next to the airport. In addition, Logwin opened a customs warehouse for its custom­ers just a few minutes from the airport in June. The transit warehouse is partially fitted out with storage racks. It has round­the­clock video monitoring and is protected by alarm systems. ■

Both the Verona and Naples offices are in large logistics areas in strategically good locations. The Quadrante Europa Freight Village (Verona) and the Interporto Campano (Nola, near Naples) have excellent transport connections with the European highway network and the surrounding Mediterranean countries. A highway leads from Verona in northern Italy over the Brenner Pass through the alps towards Austria and Germany. The Quadrante Europa Freight Village logistics area, located at the airport, covers 2.5 square kilometres. Logwin is one of the first logistics companies to operate an office here. The second new sales office is near the port city of Naples on the Interporto Campano in Nola. The transshipment centre with its area of over three square kilometres is an important logistics hub in Italy. ■

If you like hunting for treasure in the sea or on the beach then you need a camera to capture the best moments in the water or at the water’s edge. The new “Splash” is watertight to depths of up to three metres and thus your ideal com panion.

Pla

y

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oku

&

win

As an integrated logistics and service provider, Logwin develops comprehensive solutions for industry and commerce. With more than 5,700 staff at about 250 locations across five continents, Logwin offers contract logistics, international air and sea freight as well as transport solutions for road and rail. Logwin‘s customised logistics solutions help create sustainable growth for its customers. Logwin provides crease-free transport solutions for the fashion industry. Find out more at: www.logwin-logistics.com

Just ask Logwin!

What if i need someone Who can deLiver the Latest fashion Just-in-time? 

2012_Magazin_2_2012_A4_M6_e.indd 1 24.09.12 10:33