design research: innovation warehouse co-working london

INNOVATION WAREHOUSE

© Raquel Santiago de Polonia, Klaus Bravenboer, Peter Thomson

DESIGN RESEARCHCo-Working LondonCompetitive Landscape 1

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Introduction:

This document analyses the visual presentation of selected competitors and reference examples of co-working spaces in London.

The marketplace for co-working spaces in London has become increasingly competitive and the Innovation Warehouse needs to convey a strong point of difference through brand design.

The selected competitors are not neccessarily direct competitors of the Innovation Warehouse, the sample is inteded to capture the visual landscape in which the new



TECHHUB LOGO



TECHHUB WEBSITE



TECHHUB WORKSPACES



TECHHUB EvENT SPACES



TECHHUB CASUAL SPACES



GOOGLE CAmPUS LOGO



GOOGLE CAmPUS WEBSITE



GOOGLE CAmPUS BUILDING DESIGN



GOOGLE CAmPUS WORKSPACES



GOOGLE CAmPUS BREAK OUT SPACES



GOOGLE CAmPUS TRANSITION ZONES



GOOGLE CAmPUS EvENT SPACES



CENTRAL WORKING LOGO



CENTRAL WORKING WEBSITE



CENTRAL WORKING WORKSPACES



CENTRAL WORKING WORK AND CASUAL SPACES



CENTRAL WORKING EvENT AND CASUAL SPACES



HUB LOGO



HUB WEBSITE



HUB WORKSPACES



HUB EvENT SPACES



CLUB WORKSPACE LOGO



CLUB WORKSPACE WEBSITE



CLUB WORKSPACE WORKING SPACES



CLUB WORKSPACE CASUAL SPACES



THE CUBE LOGO



THE CUBE WEBSITE



THE CUBE BUILDING DESIGN



THE CUBE mEETING ROOmS



Conclusion:

The standard of branding, websites and interiors is very high among the co-working spaces in London.

Recurring themes in the competitor visual landscape are the quality of facilities and the social experience of being a member of the co-working space.

The Innovation Warehouse needs to find a unique point of view and execute to a high standard.

Note: No copyright is asserted in any prior existing materials belonging to any other parties. All Trademarks and image copyrights remain the property of their respective owners.

design research: innovation warehouse co-working london

Design

klaus bravenboer

peter thomsoncentral

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peter thomsonintroduction

peter thomsontechhub

peter thomsontechhub

peter thomsonhub logo

peter thomsonhub website