design sprints
TRANSCRIPT
Use design sprints to make
smarter product decisions.
by nis frome
Nis FromeEnable Fortune 500 product teams to test and learn what users want.Product & Content at Alphahttp://nisfro.me // @nisfrome
product content
2
This Is Product Management
AlphaHQ.com/Resources
about me
The goal is to learn.
objective
3
challenge
Psychological distance is the phenomenon that makes
the abstract overly desirable.
4
solution
We use designs to run experimentsto get reliable feedback.
assessment
When it comes to user-centricity,where does your organization stand?
No user insights
Rarely ever use data or user feedback to
make decisions.
Ad hoc user research
At some point in the dev
lifecycle, user research is conducted.
Continuous feedback
User research is seamlessly
baked into the product team’s
workflow.
design sprint
Most product teams are here, which is why design sprints are all the rage.
Ad hoc user research
At some point in the dev
lifecycle, user research is conducted.
gv’s approach
Get to 90% real and get feedback.
gv’s approach
Monday: start with major goal and work backwards to identify the user journey and assumptions.
gv’s approach
Tuesday: research parallel solutions, sketch high level ideas, begin recruiting customers.
gv’s approach
Wednesday: decide without succumbing to camaraderie, and storyboard the winning ideas.
gv’s approach
Thursday: have a prototype mindset to create something that’s just enough to learn.
gv’s approach
Friday: interview five customers, get at the why, and have the decider determine next steps from the data.
critiques
Taking five days off is too unrealistic, and is a barrier to doing more sprints.
critiques
Too much armchair quarterbackingand not enough data-driven decisions.
critiques
Get feedback from more than five users before making key decisions.
improvements
Don’t be too prescriptive, because if you want to get more data, your process must fit within organizational workflow.
Plan to iterate, because test results are never that cut and dry, and you want to make sure that your data is replicable.
Qualitative data is typically underrated, but that doesn’t mean quantitative data is overrated (so don’t forget about it).
your turn
Identify necessary resources and a key decision that needs to be made, and
start coordinating a design sprint with coworkers tomorrow.