designsig.org/docs2/gs_tue_am_02_solve...design_thinking... · design thinking 505 patents pending...
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DESIGNTHINKING
Making Innovation Happen
Kishor Gummaraju
VP & Managing Partner Infosys
Consulting
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Oct 2005 Oct 2016
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The next-generation
technology services
company
Founded in Pune, India in 1981
$9.7 billion in revenues
1,126+ clients
Clients in 50+ countries
85 offices and 100 development centers
197,000+ employees of 115 nationalities
94% are consultants and engineers
97% of staff areuniversity educated
22% with masters degrees or doctorates
35% of employees are women
World’s largest corporate university
1.3% of revenues invested in R&D
More than 300 researchers
Employees trained in Design Thinking
505 patents pending and 204 granted
Transparency, ethics, and respect
$500 million innovation fund
98.8% business is repeat business
2% of avg. net profits over 3 fiscals to Infosys
FoundationAward winning
sustainable delivery centers
4 out of top 5 US banks
7 out of top 10 global CPG
8 out of top 10 global pharma
4 out of top 5 global aerospace & defence
6 out of top 10 communications cos.
Corporate Learning PurposePeople Clients
Infosys helps enterprises transform and thrive in a
changing world by co-creating breakthrough solutions that
combine strategic insights and execution excellence. We
help them renew themselves while also creating new
avenues to generate value.
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Question for the audience4
How much do you know about Design Thinking?1. Not Aware2. Just heard about it3. Very high level awareness4. I know it and I use it5. I know it and think it does not fit my role
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JANE CHEN’S STORY
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LEARNING BY EMPATHY AND PROTOTYPING6
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TO SOLVE FOR THE REAL PROBLEM7
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DOUG DIETZ’s STORY
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Terrifying9
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Why Design Thinking?
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FORCES OF DISRUPTION ARE ALL OVER12
CONNECTED HEALTHCARE DRIVERLESS TRUCKS PROJECT DRAGON BOAT
End-user CentricityIntelligent Systems &
Infrastructure
The Extreme Efficiency of
Disintermediation
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KEY CHALLENGES13
IMAGINATION COLLABORATION
CREATIVITY AGILITY
VALUE
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EXERCISE
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EXPERIENCESWITH DESIGN THINKING
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Large Retailer16
Identifying opportunities for competitive advantage
Empathizing with
the customer
Enabling active
experimentation
Driving solution
adoption
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Large Consumer Goods Major17
Solving for a problem of planning and forecasting
Solving the right
problem
Creating a bias for
action and value
Rallying teams
across the
organization
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AIMIA STORY
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Problem-Finding Problem-Solving
Widen the
problem
spaceFocus
Widen
solution
space
Focus
• Helps us to switch from internal to external perspectives
• Encourages us to test ideas / solutions quickly
THE DESIGN THINKING PROCESS19
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EXERCISE
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The Exercise21
Pair up and share a situation where you
and/or your organization could have done
far better on an initiative or innovation
Goal : To design a solution to help improve
the situation
Storytellers
• Avoid general statements. Share
crisp and concrete details
• Avoid blow-by-blow accounts; focus
on key aspects
Empathizers
• Ask clarifying questions “Who?” and
“Why?” to get to the root causes
• Write down anything that is an insight
or that surprises you
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DEFINE THE CHALLENGE
Always place users at the center
Don't scope too narrowly
OBSERVE PEOPLE
Begin with extreme users and always
empathize
Don't interpret or judge
BRAINSTORM IDEAS
Go for quantity and be wild
Don't judge ideas
TRY EXPERIMENTS
Get user feedback and quickly test
aspects of your idea
Don't seek validation
GATHER INSIGHTS
Synthesize authentic, non-
obvious, and revealing
insights
Don't leap to solutions
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SO WHAT IS DESIGN THINKING HELPING US ACHIEVE?
• From problem solving to solving the right problem
• From siloed execution to stronger business connects
• From passive change management to continuous adoption
• From long roadmaps to short iterations – Fail fast, fail early,
fail cheap
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Question for the audience24
What do you think about Design Thinking in the context of your role in your company?
1. Would like to apply what I have learnt here
2. Would like to leverage but am not sure where and how to start
3. Would like to learn more and then apply it
4. Do not see much applicability in my role
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