design thinking - in software and it industry
DESCRIPTION
What’s design thinking? - It’s not just making things pretty. It is a process of creative and critical thinking that allows : - Decisions to be made. - Situations to be organized. - Knowledge to be gained. It is the ability to combine: - Empathy - Creativity - Rationality To meet user needs and drive business solutions. - An approach to : - Problem solving - Innovation We all need to be in the “Innovation business” and “Design Thinking” gets you in the experience business! The process of design thinking: -Immersion (To understand) -Ideation (To create) -Prototyping (To Test) -Development (To apply) Businesses are bringing more creative people in the team to diversify ideas in the organization. “ Products without aesthetics are uncompelling; Brands without meaning are undesirable; Business without ethics is unsustainable” – Marty Neumeier, President, Neutron LLC Because it is important to create a “Brand impact”. A “Brand” is a behavior – Not logos or color palletes or slogans! It’s time for a fresh approach to the way IT systems are designed as well as to solve business problems. Well-designed systems deliver improved performance in the IT sphere! What do organizations focus on for success? Is it only designers who think this way? No! Any human being with a creative aura and is ready to think beyond the conventional ways is a design thinker. What design thinkers can do? They can think about WHAT problem to solve and also HOW to solve that problem. What roles can they be in? -Visual Designer -Interaction Designer -User Interface Designer -Information Designer -Design Planner Who are Design Thinkers? -People who embrace rapid prototyping and the spirit of iteration -People who recognize the inter-connectedness of all things -People who use multiple mediums to clearly explain an idea -People who are willing to solve “Wicked problems” with innovative and unconventional methods. Design thinking needs proper mentoring, experience, passion for learning and above all a creative bend of mind. Inspiria knowledge campus, siliguri, brings you a number of professional courses in design and technology. For more information, visit www.inspiria.net.inTRANSCRIPT
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“It’s not just what it
looks like and feels like.
Design is how it works”
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Design is layered just
like tech/business
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Design is becoming more
prevalent in
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Dropbox
revolutionized
cloud storage with
its simple and
intuitive UI
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revolutionized
social networking
with infinite number
of ways to interact!
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They connect with our
emotions through awesome
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What gets you in the
So…
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The answer is:
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What is
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is a process of creative and critical thinking that allows :
• Decisions to be made.
• Situations to be organized.
• Knowledge to be gained.
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is the ability to combine:
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is an approach to:
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Who are
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Is it only designers
who think this way?
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Any human being with a creative aura
who is ready to think beyond the
conventional ways is a design thinker.
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“Thinking like a designer can
transform the way you develop
products , services, processes -
and even strategy”
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Do Engineers
Some Do!
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But everyone should apply
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Now go make people
feel great about their
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Recharge Your
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