design thinking vs. lean startup: friends or foes?
TRANSCRIPT
Design Thinking vs.
Lean Startup: Friends or Foes?
Tathagat Varma http://thoughtleadership.in
How do you solve “new” / “unknown” problems?
http://ehstoday.com/site-files/ehstoday.com/files/imagecache/large_img/uploads/2014/12/problemsolution.gif
Design Thinking•Evolved from building “physical products”
•An approach for “problem finding”
•Great for “poorly bounded problems”
•High emphasis on “needfinding” of users
•Insights lead to “reframing” the problem
•Prototyping as a means to “learning”
•Test prototypes to “validate” hypotheses
•Iterate often expedite “feedback”
Lean Startup• Evolved from building “successful” IT startups
• It offers a “scientific approach” to entrepreneurship
• Startup is an “experiment”, focus on “learning”
• Starts with building early “MVPs”
• Test frequently using “Build Measure Learn Loops”
• Validate learning using “actionable metrics”
• Build a system of “innovation accounting” to demonstrate “progress” in the form of “learning”
• Fine-tune the business model using “pivots”
• Establish “product market fit” before scaling the business
Lean StartupFounder’s
Vision Build Measure
Learn Loops
Business Model Build
MVPs
Validated Learning
Innovating Accounting
Pivot or Persevere
Product Market Fit
Scale Up
Similarities•Focus on Customer (User) needs innovation
•Expect uncertainties
•Start early and make stuff
•Build scrappy prototypes
•Validate from frequent iterations
•Learn and proceed
DESIGN THINKING LEAN STARTUP
VISION Solve a problem Build a business
PROBLEMS Wicked Problems Hi-tech products
MINDSET Problem discovery / needfinding Founder’s Vision / product in-hand
APPROACH Qualitative, Intuitive Quantitative, Analytical
FOCUS Human-Centered, Users Engineering-Driven, Customers
HYPOTHESES Generate, Explore Validate, Experiment
INQUIRY Open-ended, Ethnography Problem statement, Actionable Metrics
LEARNING Reframing Pivot
THEME Empathy Speed
So…
Design Thinking Vs. Lean Startup?
OR
Design Thinking + Lean Startup!
(…and where does “agile” fit in?)
Recap• It’s not about “OR”. It’s about “AND”.
• Design Thinking offers great guidance on uncovering human needs and identifying the right problem
• Lean Startup provides a framework for systematically validating the (solution) hypotheses in fast loops
• An integrated approach…
References• Lean Innovation: Design Thinking Meets Lean Startup for the Enterprise, http://www.forbes.com/sites/sap/
2016/04/07/lean-innovation-design-thinking-meets-lean-startup-for-the-enterprise/#59dd238245d4
• Design Thinking vs. Lean Startup, http://www.slideshare.net/bradplogsted/design-thinking-vs-lean-startup
• Lean Startup and Design Thinking: Getting the Best Out of Both, http://www.gsb.stanford.edu/insights/lean-startup-design-thinking-getting-best-out-both
• Integrating Lean Startup and Design Thinking, http://innovationexcellence.com/blog/2014/04/15/integrating-lean-startup-and-design-thinking/
• Design Thinking vs Lean Startup, http://medium.com/@davidjbland/design-thinking-vs-lean-startup-eff0522fe669#.efbn6xrd7
• Agile vs Lean vs Design Thinking, http://www.jeffgothelf.com/blog/agile-vs-lean-vs-design-thinking/
• https://www.quora.com/What-are-the-similarities-and-differences-between-Lean-Startup-and-Design-Thinking
• When Lean Startup meets Design Thinking: Lessons for Social Entrepreneurs, http://www.virgin.com/virgin-unite/entrepreneurship/when-lean-startup-meets-design-thinking-lessons-for-social-entrepreneurs
• Lean Startup, Design Thinking and Open Innovation for the Enterprise, https://c.ymcdn.com/sites/www.dmi.org/resource/resmgr/pdf_files/Lean_Startup,_Design_Thinkin.pdf
• http://youtu.be/snxicC5cI9A
• Design Thinking vs. Lean Startupp: A Comparison of Two User-Driven Innovation Strategies, Roland Mueller and Katja Thoring