DESIGN THINKING WORKSHOP

MBA Gonzalo Aramayo CareagaIMC Marketing Consulting

What is Design Thinking?• Design thinking has emerged in recent times as a useful tool aimed at promoting

effectively and successfully innovation and creativity in organizations. Mainly because through its methodologies organizations can develop innovative solutions or new products, allowing companies to achieve better results in their introduction and positioning to markets. Design Thinking could be use even to repositioning of existing products that are loosing market share .

• Design thinking is presented as a set of methodologies to generate people-centered innovation (end user) solutions, offering a new approach through which one can see the challenges and identify needs to satisfy them. In other words, Design Thinking is an approach that uses the sensitivity of the designer (product developer) and his/her method of problem solving to meet the needs of people in a way that is technologically feasible and commercially viable.

• Design Thinking is the process of immersing yourself in a problem space, thinking creatively around pain points and opportunity areas, then iteratively prototyping totally new solutions or products. Focused on listening, user empathy, whole-brain thinking, collaboration, and experimentation, design thinking can be applied within any team and in any field—from architecture and design to healthcare and product development.

Course Description and Overview

• The course is a 5 day workshop that delves into the fundamentals of this creative approach by immersing the participant in dynamic discussions, relevant readings, and team exercises.• Throughout the week, participants learn how to empathize with the needs and

motivations of the end users, come up with a large number of ideas for solving a problem, hone in on the right value proposition, and start to prototype a new offering.• Participants solve a challenge through guided application of specific design thinking

methodologies and tools• Directed activities provide opportunities to learn how to solve problems in a unique and

effective way• Participants experience collaborative creativity as practiced in the world’s most innovative

companies• Working in teams help identify challenges and find innovative solutions.

Course Outline• Overview of the course

• What is Design Thinking? – A tool to produce better ideas• Why learn it? – To acquire fast problem-solving skills• Team Formation

• Tools and methodologies • Observation• Synthesis• Brainstorming • Solutions (Define)• Prototypes

• Exercises• The d.School Gift Workshop – Practicing empathy observation• Field Activity – Observation • The Marshmallow Challenge Workshop – Collaboration (Creating team building) • The Egg Drop Workshop –Promoting innovation and creativity • Design Research

prepare FUTURE INNOVATORS to be breakthrough thinkers & doersuse DESIGN THINKING to inspire multidisciplinary teamsfoster RADICAL COLLABORATION between students, faculty & industrytackle BIG PROJECTS and use prototyping to discover new solution