designing brand breakthroughs in the cognitive era

IBM Interactive Experience

Designing Brand Breakthroughs in the Cognitive Era


@jojobickley

For: AOL Data Summit

Joanna Peña-Bickley Global Chief Creative Officer



Data Mapping a Revolution


Communication Mobility Energy

The First Industrial Revolution



Communication Mobility Energy

The Second Industrial Revolution




Be An Industrialist



Make a Market in Real-Time



Data That Powers the World



1 Billion

Searches

294 Billion Emails

230 Million Tweets

30+ Petabytes

of data



Welcome to the Cognitive Era



• Paves the way for human engagement at the deepest level

• Scales human expertise to a superpower

• Puts intelligence into your products

• Drives efficiency and lowers costs

• Drives exploration and discovery



What’s the Price of Knowledge?



Make the Market


Design the Future Today
