designing for a better tomorrow the kodak powerflash engineering design 100 section 2: team 7 david...
TRANSCRIPT
Designing for a Better Designing for a Better TomorrowTomorrow
The KODAK PowerflashThe KODAK Powerflash
Engineering Design 100Section 2: Team 7
David SmithJeegar Shah
Bryan ShearerJeff Irwin
Table of ContentsTable of ContentsOverview of Kodak PowerflashDefinition of the ProblemE-Waste OverviewSurvey ResultsDesign Matrix/ApproachFinal ProductSummary and Conclusions
The Kodak PowerflashThe Kodak Powerflash27 Exposure
Disposable CameraFlash CapabilityAA Battery UsedCurrent Cost: $5.99
What seems to be the problem?What seems to be the problem?We recognize the need to increase market share
and productivity of disposable camerasProblems with current design
◦ Demand for disposable cameras is decreasing◦ Doesn’t appeal to developing countries◦ Wasted energy with the leftover battery◦ Production isn’t environmentally friendly
E-waste
But What is E-waste?But What is E-waste?Electronic waste from obsolete technologyCell phones, Computers, TVs, etc.Contains toxic substances
◦lead, cadmium, beryllium, mercury
What does the Customer Want?What does the Customer Want? Current Customer: Occasional traveler, people without
sufficient income Potential Customer: Citizens of developing nations After basic survey, we collected the following data:
NOTE: When asked if he/she would purchase the camera without the flash but significant price drop, many answered YES
Most Important Quality: Cost
Least Important Quality: E-Waste
Other Important Qualities: Flash/Environmentally Friendly
Relating to the Customers’ WantsRelating to the Customers’ WantsIdeas: 1. Removing Flash
2. Thinning Plastic 3. Polaroid Approach 4. Use of Bio-Plastic 5. Less Powerful Battery
Different Bio-Plastic Less Powerful BatteryTopic Weight4 Score4 Weighted Score4 Score5 Weight5 Weighted Score5Cost 8.8 2 17.6 8.8 4 35.2Durability 7.3 4 29.2 7.3 3 21.9Eco-friendly 5.58 5 27.9 5.58 4 22.32Sustainability 6 5 30 6 4 24Ease of Use 4.5 3 13.5 4.5 3 13.5Quality 5 3 15 5 3 15
133 Total 131.92
No Flash Thinner Plastic PolaroidTopic Weight Score Weighted Score Weight2 Score2 Weighted Score2 Weight3 Score3 Weighted Score3Cost 8.8 5 44 8.8 4 35.2 8.8 1 8.8Durability 7.3 3 21.9 7.3 2 14.6 7.3 2 14.6Environment friendly 5.58 5 27.9 5.58 5 27.9 5.58 2 11.16Sustainability 6 5 30 6 4 24 6 2 12Ease of use 4.5 4 18 4.5 3 13.5 4.5 5 22.5Quality of Pictures 5 2 10 5 3 15 5 4 20
151.8 130.2 88.76
Putting Concepts TogetherPutting Concepts TogetherCombining several approaches
◦Removing the flash (Eliminates circuit board and battery)
◦Biodegradable plastic ◦Thinning the plastic
Reduces E-WasteCuts cost
◦Current KODAK Powerflash: $5.99◦Proposed KODAK Ecopic: $1.99
Creates a more sustainable product
Kodak Powerflash vs. EcopicKodak Powerflash vs. EcopicKodak Powerflash: Kodak Ecopic:
Summary and ConclusionsSummary and ConclusionsOur proposed design
◦Will increase appeal in developing countries Cheaper and more accessible
◦Be more environmentally friendly Possible use of Mirel bioplastics
◦Reduce E-waste significantly No Circuitry or Battery
◦Maximizes profit for Kodak Broadening customer base
Billy Mays Here!You can’t afford NOT to buy “The Ecopic”!
ReferencesReferenceshttp://www.mirelplastics.com/http://www.calrecycle.ca.gov/
electronics/WhatisEWaste/http://www.kodak.com/eknec/
PageQuerier.jhtml?pq-path=2/6868&pq-locale=en_US&_requestid=37689
ANY QUESTIONS?ANY QUESTIONS?