designing with content in mind: how to think like an editor by nicky balestrieri

@TwitterHandGoesHere | @BizBashLive #BizBashNY !

EVENT INNOVATION FORUM

DESIGNING WITH CONTENT IN MIND: HOW TO THINK

LIKE AN EDITOR"

Nicky Balestrieri"Managing Creative Director | BMF Media"

@DarlingNickyB I @BizBashLive #BizBashNY

@DarlingNickyB @BizBashLive #BizBashNY

WHY I’M STANDING HERE TALKINGA

!My own story

B!Learning from editors

C!My style

D!We start with a “story”

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Content marketing has shifted the way our industry thinks about experiential marketing.

We will discuss how the use of market research and how a narrative method can form concepts that engage guests and create lasting impressions.


MARKET RESEARCHStart with a brand to establish tone and personality.1 CointreauTarget

Refinery29Lanvin


THE AUDIENCEUnderstand the audience to establish the sophistication of design.2

A Consumers/consumers with insights...

BInfluencers...

CEditors...

i What do you want them to takeaway

Ruffino - Dinner and Pottery ClassBritish Airways - Choose Your Own Adventure

PAPER - 25th Anniversary


REFINERY29Using R29’s Country Club, recent fashion week activation, we brought to life a pure brand experience. The process was the very definition of an editorial collaboration.


REFINERY29The objective was to demonstrate the trendsetting, fun, and inclusive attitude of R29 during fashion week.


REFINERY29The design was inspired by the physical website design and their editor’s point of view.

Credit: Digital Rendering by Steven Carey


BLANK CANVAS


COLOR


LIGHTING


DIGITAL + DETAILS


BRAND IDENTITY


9 LINKS

Suno DKNY Opening Ceremony

DVFAlexander Wang


9 LINKS

Diane von Furstenberg Proenza Schauler Public School

Rachel ComeyMark Jacobs


CHARACTERS


TALENT - ATLANTA DECADANET + BANKS + LAILA GOHAR

Photo Credit: NY Mag Photo Credit: stylelikeu.com

http://stylelikeu.com/


DESIGNERS MUST BE BUSINESSMEN

A What is your client’s communication objective?

B What is your message and who is your audience?


GOD IS IN THE PACKAGING

A It’s what’s on the outside that counts.

B There are no shortcuts in being consistent.


TELL A GOOD STORY

A Story arch: Beginning, middle, end.

B Draw guests in like a good book.

C !

Trust your gut.


THANK YOU FOR LISTENING

FIND ME: !

@DARLINGNICKYB !

!

[email protected]

mailto:[email protected]

designing with content in mind: how to think like an editor by nicky balestrieri

Design