designs for rebecca taylor - s/s 2013
DESCRIPTION
Brand/Customer profile, cohesive theme page, color story, fabric & trim boards, and stylized technical flat sketches for the Rebecca Taylor brand.TRANSCRIPT
Age Range:
Size Range:
Price Point:
Gender:
Marital Status:
Income:
Occupation:
Education:
25-45
0-12
Young Designer
Female
Married or Single
$60,000 per year & up
White collar; Professional
College Degree
Target Customer Profile
The Rebecca Taylor customer is urban with a bohemian attitude. She is playful, chic and comfortable in her ownskin. She frequents the arts, shops at boutiques andexclusive retailers, and travels abroad. In her funky rowhouse or apartment, the Rebecca Taylor customer is anearly adopter who is quick to check out the latest movie,nightclub, and microbrew.
Defining Attitude:
Rebecca Taylor’s feminine, kittenish collection with soft silhouettes and sophisticated detailing has established a strong brand presence.From ruffled separates to flowing dresses, in addition to her whimsical blouses, pencil skirts, knits, and day dresses, the designer has added shoes, handbags, and jewelry to her successful label. Adding a youthful edge to cute daywear and pretty dresses, Rebecca Taylor's stylish collection mixes detailed embellishment with feminine tailoring.
ABOUT THE BRAND
SPRING 2013
not just a lifestyle... but a state of mind.
Chloé focuses on wearable yet beautiful daywear for chic young women. Its feminine details and romantic insouciance make it a favorite of clients like Natalie Portman and Kirsten Dunst. Bags and shoes continue to rank among Chloé’s most coveted wares. Made in France. Retail: $615-$4,000
Milly consistently turns out feminine pieces and classic silhouettes in personally designed fabrics and printsthat appeal to socialistas as well as starlets on the preppy side. Milly has perfected the Palm Beach palette with Upper East Side polish. Made in the USA. Retail: $250 - $845
ASPIRATIONAL:
DIRECT:Nanette Lepore has gypsy-influenced designs that are feminine and youthful. The looks are full of bright printsand bold colors, with ruffles and lace that manage to look good-time-girly but not overly frilly. Lepore has also branched out into shoe and fragrance design.Made in the USA.Retail: $144 - $598
COMPETITORS
SPRING 2013
“Let everyone else fiddle with electric color palettes and boudoir-bondage themes, because Rebecca Taylor is sticking to what she does best: romantic, pretty clothes.”
—Women's Wear Daily
Blossom TopStyle #PB-201201
- All-over dimensional appliqués on mesh overlay- Jewel neckline- Back slash with concealed button closureSRP $225
Power Mesh: 95% Nylon, 5% SpandexLining: Jersey Knit, 100% Micro Modal Rayon Trim: Flower Appliqués
INK WHISPER
Double Crepe: 100% Silk
- Sits at natural waist- Front slash pockets- Single-welt pocket with button closure at back- Invisible side zip and hook & eye closureSRP $195
Double Waisted ShortsStyle #PB-201202
WILLOWINK IRIS
Super-fine Jersey Knit: 100% Merino Wool
- Drawstring waist with front and back yoke- Front opening above knee length, back is ankle length- Curved hem SRP $350
- Roomy fit to the hip- Caped slot sleeves- V-neck with full fashioning detailSRP $295
INK IRIS WILLOW
Sleeveless SweaterStyle #PB-201203
Petal SkirtStyle #PB-201204
Double Crepe: 100% Silk
WICKER WHISPER
- Ruffle detail at neck- Self tie waist and round neckline- Invisible side zip and hook & eye closureSRP $235
Crepe de Chine: 100% Silk INK HORIZON
Rosebud DressStyle #PB-201205
Strappy DressStyle #PB-201206
- A line with one shoulder- Tiered ruffles at neck and on skirt- Invisible side zip, fully linedSRP $425
Voile: 70% Cotton, 30% SilkLining: Jersey Knit, 100% Micro Modal Rayon
ROSEBUD
BLUSH
- Front hook and eye and zip closure- Double waistband with belt loops- Front slash pockets, double welt pocket with button at backSRP $265
- Loose fluid fit with a round neck - Hip length- Dramatic flounce on backSRP $225
Interlock: 88% Silk,12% Lurex Double Crepe: 100% Silk
Cascading SweaterStyle #PB-201207
“Dip Dye” Print PantsStyle #PB-201208
FLORA
WHISPERBLUSH
- Surplice neckline- Self tie-belt at waist- On seam front pockets- Bodice is self linedSRP $350
Drawstring Waist JumpsuitStyle #PB-201209
INK
HORIZON
Super-feminine and dreamy with imaginativereferences to the birds and the bees...