DESTEP model:

Index

• Australia– Socio-cultural

– Technological

• New Zeland– Socio-cultural

– Technological

• Europe: Ukraine, Spain and Germany– Socio-cultural

– Technological

Australia

•Influences: America and Asia

•Sports: cricket, rugby, hockey…

Australia:

• The biotechnologysector, communications and medicalequipment sector are very dynamic

New Zealand

• Influences from Maori, American, British and Australian culture

• Christianity

• Maori television

• Sport: rugby

New Zealand:

• New Zealand is a modern and innovative country

• Patent applications from the industries of high and medium technology is below the OECD average

• The biotechnology sector is very developed

Europe

• Ukraine

– Union of Sovietic Socialistic Republics

– Christianity: Orthodox arquitecture

– Typical food: vareniky

• Germany

– Major intellectual and popular currents in Europe.

– Sports: footdball and motorsports

– Variable food

– Inmigrants

• Spain

– Origins: Iberian, Celtiberan, Roman Catholic…

– Religion: Roman Catholiticism

– Music: flamenco

– Food: Mediterranean food

Europe:

• The development of telecommunications isvery important for europe

• Ukraine:

– Depend on industries established at the Soviet time.

• Germany:

– Germans are very much concerned with the technological quality of equipment they buy

– That’s why companies like Siemens, Grunding, Volkswagen ect., are socompetitive

– Germany has many well-educated employees that are capable of producing high-tech machinery

• Spain:

– Good technological and industrial infrastructure

– Spain works a lot with telecommunicationsector and computer science sector

– The government wants to invest a lot in thistwo sectors and also in research and development

Sources:

• www.red2000.com\spain\culture1-index.html

• www.russia.com.mx\ucrania\historiaycultura.html

• www.kwintessential.co.uk\resources\global-etiquette\germany-country-profile.html

• www.tourism.net.nz/new-zealand/about-new-zealand/culture.html

• www.cultureandreaction.gov.au

If you have any question…

FEEL FREE TO ASK!