detroit red wings final
TRANSCRIPT
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Samantha Clarkson
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More Than Just Hockey
A legendary sports tradition
Devoted fans
Successful franchise
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Goals
Increase fan base
Increase ticket sales
Awareness
Goals
ChallengesPoor economy
Competition within NHL teams
The NHL does not run year round
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Are you a citizen of
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Target Audience
Detroit sports fans
Detroit Red Wings fans
NHL fans
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Budget
Proposed budget of $2 million
Spend $1.2 million of the budget during the season
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Facebook and Twitter
Score updates
Player and coach quotes
Contests and promotional events
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YouTube
Game footage
Top plays
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Mobile App
Team news
Game schedule
Roster
Standings
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Measurement
Google AdWords
Cost-Per-Click
Noticeable difference in ticket sales