nmdl final project - detroit red wings - brynne ewing
TRANSCRIPT
+Young Adults
Student Demographic (18-25 years)
Less responsibilities more money to spend freely
Buy tickets for an experience, not just a game
+Existing, loyal fans and families
Existing, loyal fans
Will never stop supporting the team
Bring new fans into the sport
Families
Children are new generation of fans
Family night at a Wings game
Increase fan interaction
Have Facebook competitions
For tickets
Memorabilia
Jersey give away
+KPI
Med
ia C
over
age
Soci
al M
edia
Fol
low
ing
Tick
et S
ales
Increase in sales shows successful execution.
Track twitter and Facebook increases.
More people talking about the team.