By Shauna Davisson

MARATHON’S CHALLENGES

Shortage of refining capacity within the US

Strict environmental regulations Growing Oil Demand Responsible to help recompense for

environmental damages Alternative energy threat Fluctuating oil prices

MARATHON’S GOALS

Focused on growing its upstream E&P segment to reap the profits of high price oil

Large presence in specific geographic areas with proven trends

15 years of experience with ethanol blending

Estimated overall company production will grow at a 5%-7% compound annual growth rate from 2010 – 2016.

BIG IDEA

Target Market – Men and Women 16 and up that have their drivers license

Create a campaign through YouTube and social media sites to have consumers send in funny road trip videos while stopping at a Marathon Gas Station.

These videos will be posted to the Marathon Oil website and the winner with the most creative video receives a $5,000 gas card.

KEY COMONENTS OF PROPOSAL

SEO/SEM – Google AdWords – cheap gas, cheap gas prices, cheap gas price and oil prices Due to the amount of competing oil

companies, keywords will help brand Marathon Oil

Facebook, Twitter, Linkedin Keep up with the technologically savvy world

and provide knowledge through communication

CONTINUED…

Google+ - Provides circles for Owners, Managers, Employees and satisfied customers,

-Video Chats

Mobile Apps – give consumers directions as well as have games and gas prices

CONTINUED…

Create awareness of Marathon Oil all over the world.

Gain Recognition through videos

Create communication all over the web

METRICS OF SUCCESS

Current Sales – 15.28 B Sales Growth – +18.70%

Goal – 20.67B

BUDGET TIMELINE / MONEY ALLOCATION

Google + FREE Google AdWords Fees Facebook FREE Twitter FREE YouTube FREE $5,000 Gas Card – Campaign Maintenance of Marathon Oil Website

Fees

RESOURCES

http://investing.money.msn.com/investments/stock-price?symbol=MRO

http://www.ogj.com/articles/2011/12/marathon-oil-targets-most-of-2012-budget-for-eagle-ford-shale.html

http://www.energy-business-review.com/companies/marathon_oil_corporation

http://www.investopedia.com/stock-analysis/2012/Marathon-Oil-Rides-The-Bakken-MRO-CLR-MDU-MUR0329.aspx#axzz1sETwBsMi

http://www.wikinvest.com/stock/Marathon_Oil_(MRO)