1. Lush Cosmetics Digital Media Strategy By: Isabel Lopez

2. Company Background Proud of handmade, natural products Can name every ingredient in the products Free from animal testing Known as a "Green" company Well known for the "Bath Bombs 3. Target Audience Middle-age women Environmentally friendly Interested in buying natural cosmetics and spa products 4. Campaign What are the small things that allow you to relax? Goal: generate more traffic to the company website & social media profiles in order to create buzz that increases Internet sales 5. The Big Idea: Relax We live in a stressful world that is built around getting ahead People dont allow themselves to relax often unless they are on vacation LUSH will promote relaxing at home 6. Tools & Tactics Get people to take pictures or talk about the small things that help them to relax at the end of the day whether it be a bath, a lit fireplace, reading a book, etc. via Facebook, Twitter and Instagram. 7. Tools & Tactics Pinterest will pair up with Bloggers for a contest that asks Which LUSH products is your favorite to help you unwind? Keywords would be used with Google AdWords. 8. Key Performance Indicators Google Analytics Google AdWords Lush Company sales 9. The Budget $200,000 for 4 Month Campaign Promoted blog posts: $24,000 Labor: $168,000 Google AdWords: $1,536 Total Price: $193,536 10. Summary Target social media site that consumers use Relax Facebook, Twitter and Instagram campaign Blog and Pinterest contest Google AdWords Generate Internet Sales