dette er en liten test. hvordan fungerer...
TRANSCRIPT
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30. okt. 2015 INFOSOFT Side 1
Danske MedierKøbenhavn 29. oktober 2015
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Jon Erik Ofstad
Senior Vice President
Circulation Aftenposten
Member of the board
www.aftenposten.no
CEO Infosoft [email protected]
Mobile: +47 905 81 429
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Buzz or Bull?
1.”Big Data”
2. “Millennials”
3.”The Internet of Things” aka “IoT”
4.”Thought Leader”
5.”Localisation”
6.”Responsive Web Design”
7.”Growth Hacking”
8.”Native Advertising”
9.”Viewability”
10.”Rich Media”
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TVMusik Sociale
medier
Spil Software
Fitness/spor
t
Transport Kultur Detail Dagligvarer
Kilde Morten Suhr Hansen , Subscrybe
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Application
architecture
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• 360 degree customer view in addition to a detailed overview
of the specific subscription product
• Handles both digital and traditional subscriptions models
• Bundling opportunities
• Supports a multitude of payment alternatives
• Flexible billing
• Totally integrated with banking systems in Sweden, Denmark
and Norway
• Full financial overview
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• Functionality and UI for making corporate subscriptions
deals
• Customer front end integrates with e-mail, sms and
telephone systems
• Handle multiple currencies
• Contract period logic
• Infosoft employees have a unique subscription competence
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Creating extra- value for our customers by combining
data from Cxense and Infosoft.
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Hvorfor utvikle en integrasjon?
Cxense samler og analyserer store digitale datamengder,
men brukerprofilene er anonyme personer.
Infosoft sitter på store datamengder. Alle data er knyttet
til kjente individer (navn, adresse, fødselsdag etc).
Kobling av disse dataene kan gi en
ny og spennende verktøykasse
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The Cxense Platform
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Cxense Insight lets you build powerful and flexible real-time dashboards to gain
insight from your user, content, and traffic data
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Link your external ID to the Cxense IDs to
capture data from multiple devices into
one single individual User Profile
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Standard Integrasjonsløsning (1)
Kobling mellom Cxense profiler og InfoSystem kunder
– Skapes løpende når en bruker er autentisert via INFO-Cweb
– WS API for å skape koblinger for dem med egne utviklet løsninger
InfoSystem Data sendes til Cxense automatisk
Data som kan sendes til Cxense fra Fase 1
– Fødsels år (brukes til beregne alder)
– Kjønn
– Abonnent - status (Ja/Nei)
– Bo Sted (Eksempelvis: Lillesand, Lørenskog, Kungälv, Skagen etc)
Data som sendes til Cxense kan konfigureres via applikasjonen
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Standard Integrasjonsløsning (2)
Segmenter fra Cxense DMP overføres til InfoSystemene
– Aktiviteter og diverse masse behandlingsfunksjonalitet
Resultatet er at utvalgt data fra INFO-Systemene kan brukes i Cxense
og data fra Cxense kan brukes i InfoSystemene (via overførte
segmenter)
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What will we achieve?
1) Converting heavy digital users to paying subscribers
2) Expose the web-user for the most targeted subscription
offer based on a Cxense profile
3) Improve customer relations ( satisfaction and revenue) by
giving value added customer service due to better
customer/user data
4) Increase proactive subscription sales due to an increased
ability to execute targeted campaigns
5) Increase the value of ad- sales by offering even better data-
sets
6) Have data analytics as a part of decision making
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Eksempel på kobling – også
bakover i tid..
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