developing a 360-degree digital strategy
TRANSCRIPT
Developing a 360° Digital Strategy
@HamzaK
About Me
Inconvenient Truths
It is no longer acceptable for a brand to wait for the audience to visit
Brands must actively communicate to prosper
Positive engagement snowballs,arrogance creates stagnancy
Lazy marketing…
…Ain’t nobody got time for that!
What is strategy?
Strategy is a plan for obtaining a goal based on the information at hand
Goals need to be S.M.A.R.T.
Strategy is a plan for obtaining a goal based on the information at hand
Information at hand are the pieces of information related to the goal that help
inform the strategy
Information is gained by
For Example…
Sample Strategy
Four Core Stages to Building And Running A Digital Strategy
Planning
Creation
Actualisation
Evaluation
Digital strategy means something that will change my bottom line in 3-6 months.
Shiv Singh, PepsiCo
This is Social Media
Content Calendar
Cloud Computing
Project Management Suite
Inventory
Playbook
Channel Mix
Social Policy
Stay Abreast of Industry Trends
Measuring Social Media
Review
• No excuse for not developing digital strategy• Strategy: A plan for obtaining a goal based on the
information at hand• 4 core stages to building strategy: 1) Evaluation 2)
Planning 3) Actualisation 4) Creation• Digital strategy essentials: Content calendar, cloud
computing, project management suite, inventory, playbook, channel mix, social policy, education
Next Steps
1) Build An Ark
2) Listen & Compare
3) What’s The Point
4) Select Success Metrics
5) Analyze Your Audiences
6) How Will You Be Human?
7) What’s Your One Thing?
8) Create A Channel Plan
SomeTrends
Mobile Usage Increases
Big Data Becomes Easier To Manage
Social Media Personalizes Your Feeds
Personalization Becomes A Marketing Priority
Google+ Also Becomes A Priority
Can’t Ignore International And Niche Networks
Visual Marketing Grows
Real Time Marketing Over Campaigns
Marketers Consolidate Their Mix
Show Me The ROI
Content Marketing Remains The Focus
Look Out For Google Glass
SimpleImmediateSocialIntegratedPersonalized
Review
• Next steps: 1) Build an ark 2) Listen & compare 3) What’s the point 4) Measure success metrics 5) Analyze your audiences 6) How will you be human? 7) What’s your one thing 8) Create a channel plan
• Future of digital: Simple, immediate, social, integrated, personalized
In conclusion, when it comes to digital strategy, employ the boldness and improvisation of Gandalf. But temper
that with the meticulousness and caution of…
Thank You!@HamzaK