developing a blogging strategy
DESCRIPTION
How to develop a blogging strategy: creating personas, identifying great content, and where to publish your contentTRANSCRIPT
![Page 1: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/1.jpg)
Developing a Blogging Strategy
Lee JorgensonCompendium
![Page 2: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/2.jpg)
The breakdown…
Content Strategy• Personas• What is great
content?• Where do I get great
content?• Where do I publish
great content?
Writing a Post• Title• Body• Images/Video• Keywords• Links
![Page 3: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/3.jpg)
1Who is your target audience?
What do they
need?
What questions do they have?
What is their demographic
makeup?
![Page 4: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/4.jpg)
OutdoorsmenConcerns:
-What is the best equipment?
-How do I fly fish?
-What’s the best deal?
Forums:
-Magazines/TV
-Search
Demographic:
-Male ages 18-65
-Located in rural areas/near water
![Page 5: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/5.jpg)
Outdoorsmen’s WivesConcerns:
-What will my husband think is cool?
-Which item is the best deal in this category?
-What are my husband’s friends buying?
Forums:
-Social Networks
-Search
Demographic:
-Female ages 18-65
-Located in rural areas/near water
![Page 6: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/6.jpg)
B2B Persona Template
http://www.contentmarketinginstitute.com/2011/04/4-questions-answered-about-buyer-personas/
![Page 7: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/7.jpg)
2What is great content?
![Page 8: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/8.jpg)
![Page 11: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/11.jpg)
3Where do I get this content?
Customer Stories
Prospect Stories
Employee Stories
Vendor or
Partner Stories
Content Curation
Email Marketing Content
Personal Emails
Print Advertising
![Page 12: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/12.jpg)
4Where do I publish my content?
Newsletters
Your website
Other websites
Other blogs
Print Ads
![Page 13: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/13.jpg)
![Page 14: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/14.jpg)
![Page 15: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/15.jpg)
![Page 16: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/16.jpg)
![Page 17: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/17.jpg)
Invitation to
share review
![Page 18: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/18.jpg)
![Page 19: Developing a blogging strategy](https://reader033.vdocuments.net/reader033/viewer/2022061103/5400e96b8d7f72c1628b45d0/html5/thumbnails/19.jpg)