why your business needs a blogging strategy
TRANSCRIPT
WHY YOUR BUSINESSNEEDS A BLOGGING
STRATEGY
WHY YOUR BUSINESS NEEDS A BLOGGING STRATEGY
THOUGHT LEADERSHIPWe TRUST people who are knowledgeable about a subject.
WHY YOUR BUSINESS NEEDS A BLOGGING STRATEGY
CHANGING CONSUMER HABITS20, 30, 40 years ago we’d go to see or phone an expert -now we go online.
WHY YOUR BUSINESS NEEDS A BLOGGING STRATEGY
EXPERTISE
Blogs are a way of showing your expertise in your field.
WHY YOUR BUSINESS NEEDS A BLOGGING STRATEGY
EXPERTISE
Whether that’s joinery …
WHY YOUR BUSINESS NEEDS A BLOGGING STRATEGY
EXPERTISE
Or tropical fish …
WHY YOUR BUSINESS NEEDS A BLOGGING STRATEGY
EXPERTISE
Or SEO copywriting …
WHY YOUR BUSINESS NEEDS A BLOGGING STRATEGY
EXPERTISE
Or you’re just a fungi to be with …
“The Pen is Mightier
than the Sword.”
Edward Bulwer-Lytton (1839)
WHY DO I NEED TO USE BLOG POSTS?
“There are tons of different factors that go into ranking well, but the biggest is high-quality content.”
David Sinick
WHY YOUR BUSINESS NEEDS A BLOGGING STRATEGY
AND TO CLIMB GOOGLE
WRITE FOR CUSTOMERS
Use keywords in a compelling headline
TRY THIS
TEXT
BLOG POSTS▸ Use a plugin to check SEO like
Yoast
▸ Set a featured image
▸ Make the headline, URL and blog post keyword rich
▸ Aim for long tail searches - like “Best Carpet Fitter in Bolton” rather than “Carpet Fitter”
▸ Blog regularly
▸ Make each post a minimum of 300 words
TO SHOWCASE YOUR BLOG POSTS
USE SOCIAL MEDIA PLATFORMS
