developing a digital strategy - buloke.vic.gov.au
TRANSCRIPT
© Design Experts 2013 designexperts.com.au
eBusinessseries
Developing a
DigitalStrategy
W O R K B O O K
Objective of the Workshop
The objective of the workshop is to take participants throughthe process of relooking at their business model, to considerthe use digital tools to enhance their business operation.
Format:
• Lookatsomestats
• LookattheDigitalBusinessModeldiagram
• Talkaboutthebenefitsofintegratingthisthinkingintotheirbusiness
• Willconducttheaudit
• Participantswillreceiveasummary/reportoftheirDigitalReadiness
• Decideontheirnextsteps
Objective
Design Experts
• Afullservicedigitalagency,providingservicesinmarketing,online,brandingandcampaigns
• 700customersinAustraliaandaroundtheworld
• Ourbusinesshasexplored,tried,testedandisusinganarrayofdigitaltools
Background
2 © Design Experts 2013 Developing a Digital Strategy Workshop
Digital Strategy
The process of integrating “digital thinking” into the overall business strategy in order to maximise the business benefits of digital initiatives.
We strongly believe that the key is to incorporate digital thinking into the existing business plan and processes.
Strategy
3 © Design Experts 2013 Developing a Digital Strategy Workshop
Benefits
• Easyexpansionandgrowth• QualityControl• Systemisesyourbusiness• Freesusupfromprocess-drivenactivities• Reduceoverheads• Improvedredundancy(disasterrecovery)• Increasedcustomerbase• 24/7sales• Stafftraining/induction• Improvedcustomerservice
Strategy
4 © Design Experts 2013 Developing a Digital Strategy Workshop
StakeholdersSta�
SuppliersCustomers
Marketing
Operations
Fina
nce
Info
rmat
ion
Tech
nolo
gy
Hum
an
ResourcesDigitalWorld
Sales
IVR
DocumentE�ciency
TrackingVehicles
DisasterRecovery
Cloud
VoIP
LoyaltyPrograms
VirtualSales
eCommerce
Apps
SEOSocialMedia
Websites
Xero
DebtorManagement
Dashboard
CloudPayroll
Reward
OnlineTraining
Connectivity- NBN
Benefits•Remaincompetitiveintoday’sonlineworld
• Improvedcustomerservice
•Helpbusinessestoexpandandgrow
•Qualitycontrol
•Systemiseyourbusiness
•Freesyouupfromprocess-drivenactivities
• Improvedredundancy(disasterrecovery)
• Increasedcustomerbase
•24/7sales
•Stafftraining/induction
5 © Design Experts 2013 Developing a Digital Strategy Workshop
ActivityMarketingDigital Resources My NotesWebsite
Calltoactions,analytics,easytonavigateW3compliantmarketing.grader.com
Search Engine Optimisation
Onpageandoffpage,PPC
Social Media
Policy,Persona,Strategywww.yammer.com
Mobile Websites / Apps
AugmentedRealitywww.hardhatdigital.com.au(kogan)www.theappvillage.com
eCommercehttp://www.bigcommerce.com/PayPal,SecurePay,Payyourbillonline
Learning Management Solutionswww.2and2.com.au/
Virtual Tours / Web Videowww.moamabowlingclub.com.auAugmentedRealitymob-labs.com
Direct Marketing
Emailmarketing,SMSwww.mailchimp.comwww.sprooker.com.auwww.smssolutionsaustralia.com.au
6 © Design Experts 2013 Developing a Digital Strategy Workshop
ActivitySalesDigital Resources My NotesVirtual Sales / Virtual Assistants
Policy,Persona,Strategy,Toolswww.yammer.com
Mobile EFT / Paymentswww.liveeftpos.com.auwww.lightspeedretail.com/mobile/Kaching-www.commbank.com.au
Sales CRMs
Salesforce,CapsuleCRM,ACT
Video Conferencing
Skype,Lifesize
Loyalty Programswww.mazecard.com.au
Sales Apps eg. Pipeline Sales
NoQ
Real time reporting on sales
Xero,ERPs
Convertors (Translation Apps, Currency)www.questvisual.comwww.xe.comwww.translate.google.com
7 © Design Experts 2013 Developing a Digital Strategy Workshop
ActivityInformation Technology (IT)Digital Resources My NotesVPN
Multipleofficelocations,Hamachi
Cloud Services
Backup,storage.Onesass,googledocswww.micron21.com
VOIP
Skype.comMulti-sites,digitaltelephones
Security Measures / Disaster Recovery
Backups,minimisedowntime,redundancy
Remote working /Telecommuting
Tele-centres,oDesk
Smart devices
Smartphones,tablets,iPad,etc
Interactive Smart Boards
www.InteractUS.com.au
Communication CiscoJabber-communicationsuiteGotomeeting.com
8 © Design Experts 2013 Developing a Digital Strategy Workshop
ActivityOperationsDigital Resources My NotesDocument Efficiency
DigitalOnroads,automatewww.ezescan.com.auwww.rightsignature.com
Outsourcing models
www.designcrowd.com.au(crowdsourcing)www.uship.com(shippingbidding)www.airtasker.com.au(oddtasks)www.freelancer.com(adminoutsourcing)Online Tracking (vehicles, production, etc)www.taggle.com.auwww.raspberrypi.org/faqswww.ninjablocks.com(prototype)
Supply chain automationwww.networkautomation.comwww.viatek.com.au
IVR – Integrated Voice Routing
www.cisco.com
(press1forsales,2forsupport)
3D Printing “Fabbing”
www.thinglab.com.au(3Dprinter)www.arter3d.com(3Dscanner)www.thinklab.com(printbodyparts)www.shapeways.com(US)www.eos.info(metalprinter)Video (Surveillance, Glasses)
iomniscient.com(intelligentvideocamera)www.looxcie.com(videocameraheadset)www.vievu.com(videocameraonperson)ardone.parrot.com(videocamerahelicopter)www.vuzix.com(videoglasses)Online Collaborationwww.evlovex.com.auhttp://kitchenplanner.dahlsens.com.auwww.fidarsi.com.au
9 © Design Experts 2013 Developing a Digital Strategy Workshop
ActivityHuman Resources (HR)Digital Resources My NotesStaff Managementwww.workforceguardian.com.auwww.getharvest.com
Cloud Pay Rollwww.paycycle.com.au
Reward & Recognition
WhooPointswww.wooboard.comwww.browniepoints.com.au/
Staff checking in with their mobilesdeputy.comconnect2field.com
OnlineTraining, Induction, Policies and Procedures
www.vastpark.com(virtualtraining)simulationaustralia.org.au
OHS reportingwwwonlineohs.com.auwwwonlinecompliance.com.auwww.worksafebc.com/(app)
Staff Intranet / knowledgebase
Wikiwww.yammer.comatlassian.com
Recruitmentwww.linkedin.comwww.airtasker.com
10 © Design Experts 2013 Developing a Digital Strategy Workshop
ActivityFinanceDigital Resources My NotesCloud Based AccountingXero.comwww.saasu.com
Dashboard Reportingwww.spotlightreporting.com
Mobile Finance Apps
Budgeting,mobilebanking
Tenders and Grants Watchwww.tenders.com.au
Debtor ManagementDebtordaddy.com
ATO Compliance and Reportingwww.auskey.abr.gov.au
Creditor Applicationswww.creditorwatch.com.au
Receipt Managementwww.shoeboxed.com.au
11 © Design Experts 2013 Developing a Digital Strategy Workshop
Notes
12 © Design Experts 2013 Developing a Digital Strategy Workshop
Design Experts
www.designexperts.com.au
41–43MundyStreet,BendigoVIC3550(03)544268881300852582(AustraliaWide)
13 © Design Experts 2013 Developing a Digital Strategy Workshop