developing a great (event) content marketing strategy
TRANSCRIPT
Developing a Great(Event) Content Marketing StrategyPresented by Joe Witte | ISEBOX
Welcome!
• Soundcheck
• Q&A
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Developing a Great (Event) Content Marketing Strategy
Meet your Presenter
Developing a Great (Event) Content Marketing Strategy
Joe WitteVP of Business Development
ISEBOX
Remember these numbers
3,000 vs. 32,000
Developing a Great (Event) Content Marketing Strategy
The Emergence of Live Events and Quality ContentEvents• Events industry is growing by 6% annually since 2003• Event revenue is growing by 12% annually• In 2014, 78% of event vendors expected growth (10% expected business to remain the same)
Content Marketing • 91% of b2b marketers use content marketing (73% use video)• The average cost to generate a leads via inbound marketing is half of outbound marketing (advertising)• Marketers are spending nearly 33% of their budget on content marketing (53% of CMO
2015)• 14% increase in page views when press releases contain a photo. 48% when both photo and video are included.• Social Impact: 90% of visual information transmitted to the brain is visual = 37% increase in engagement in FB
when photos are attached; 76% of tweets shared had a photo or video attached.
Developing a Great (Event) Content Marketing Strategy
What is event content?Developing a Great (Event) Content Marketing Strategy
Business Marketing Association- Tale of 2 Content Strategies
• 2013: 750 attendees
• No Integrated Technology
• No Content Marketing Strategy
• Heavy Investment in Video & Photo
Developing a Great (Event) Content Marketing Strategy
The opportunities missed• Attendee experience
• Developing (new relationships)
• Speaker Relations
• Measurement
• Monetize
Developing a Great (Event) Content Marketing Strategy
BMA 2014: The Difference!
• Technology Infrastructure
Developing a Great (Event) Content Marketing Strategy
BMA 2014: Efficient Content Management
• Fast and Easy!• 2013: 8 weeks• 2014: 3 days!!
SPEED KILLS!
Developing a Great (Event) Content Marketing Strategy
BMA 2014: Media Consolidation
• 4 to 1
SAY NO TO FRAGMENTEDCONTENT!!
Developing a Great (Event) Content Marketing Strategy
BMA 2014: Attendee Experience• Give them what they want!
• (Free billboards are walkingaround your conference)
Developing a Great (Event) Content Marketing Strategy
BMA 2014: Partner With Your Speakers
• Personalize their experience• Deliver their content• Rate Reduction?• Measurable Results
Developing a Great (Event) Content Marketing Strategy
BMA 2014: Build Relationships
• Leverage your audience• Increase attendees• Build membership & emails
Developing a Great (Event) Content Marketing Strategy
BMA 2014: Measured Results
Eyeballs equal Growth• Email Growth• New Attendees• Increased Sponsorship
• 2013: 3,000 video plays• 2014: 32,000 video plays• 1000% growth!
Developing a Great (Event) Content Marketing Strategy
Looking back• Have a sound technology infrastructure• Speed Kills!• Say NO to Fragmented Content• Give attendees what they want (open it up!)• Promote your content url heavily at your conference• Partner with your speakers• Build relationships• Measure• Grow!
Developing a Great (Event) Content Marketing Strategy
Q&AQuestions for Joe? Send then through the chat window!
Developing a Great (Event) Content Marketing Strategy
To learn more:Joe WitteVP of Business DevelopmentISEBOX215 359 [email protected]
www.linkedin.com/in/joewitte/Twitter: @wittejoe
Need a copy? Email me!
Developing a Great (Event) Content Marketing Strategy