developing a product line (group)
TRANSCRIPT
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DEVELOPING A GROUP: LADIES DRESSES
CATEGORY: Sweetheart Dresses
PRICE RANGE: Moderate to Low
THEME: Cocktail Dresses
SEASON: Spring Summer
MADE BY:
JYOTI ROY
PALAK SACHDEVA
PRERNA CHHABRA
RITESH MALPANI
VARUN PACHORI
(MFM 2012-14)
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RANGE DEVELOPMENT
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DESCRIPTION OF SWEETHEART DRESSES
The sweetheart dress gets it name from the cut and shape of the neckline. This collection of
sweetheart dresses includes every design from demure elegant ball gowns to sexy low cut
cocktail dresses. Strapless party dresses for homecoming or sweet sixteen or elegant formal wear
with strapless tops in bold prints or basic black . Halter top dresses, one shoulder dresses, and
backless dresses in every style and price range.
FORECAST 2013
While some looks never go out of style, there are always fresh-cut trends that
surface each year as season approaches. For 2013, the three standout trends
are vibrant colors, glitz and glam, and intricate design.
Regardless of whether you prefer a short dress or a long gown, one of these trends
is bound to make its way into your fantasy look.
For 2013 A-line dresses would be in vogue.
A-line dresses are designed to be narrow on top and wider toward the bottom. A-
line dresses are a flattering design for all body types.
A-line designs are often used to disguise problem areas in the hips and legs. The
collection presented includes short sexy a-line cocktail dresses in flirty chiffon
and silks for homecoming and semi formals. A-line dresses are chic and feminine choice for any special occasion.
Short cocktail dresses are the ultimate fashion wear in any occasion or event that
does not require floor length dresses. Short cocktail gowns are suitable to wear for
flaunting great body and legs.
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This collection has fun, daring and modest dresses that will personally embody
your own personality.
2013 short cocktail gowns collection can be worn by girls and even by women
seeking a younger looking cocktail gown.
PRODUCT DEVELOPMENT
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DESIGN ELEMENTS
FABRIC
The collection includes fabrics in satin, polyesters in shimer and smooth finishes.
Lightweight weaves with smooth textures
Embellishments: ruffels in semi sheer
COLOR
Color is the first element to which consumers respond, often selecting or
rejectinga garment because of its color appeal. Color is particularly important in
todaysfashion. Therefore designers consider their customers and provide
colorsthat are both appealing and flattering.
People connect certain colors with holidaysand seasons. We can choose warm
colors, cool colors and neutrals.
LINE AND SHAPE
Form fitting sillouettes and A-line dresses are in trend all round the year.
MERCHANDISE DESCRIPTION
FOLLOWING POINTS ARE TO BE KEPT IN MIND WHILE PLANNING THE
MERCHANDISE
Merchandise Department:
Number of garments to be included in the range
Proportion of different types of garments to be included
Specific garment styles to be included
Fabrics and colourways to be offered in each style
Cost price of each style
Selling price of each style
Sizes to be offered across the range and for individual style
Which manufacturer to use for each style
Order quantities per style
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GARMENT : 1 SWEETHEART LACE DRESS
A shimmery lace dress with a sweetheart neckline, padded bust, and a shimmery finish. Form-
fitting silhouette. Hook-eye and zipper closure in back. Lightweight. Knit. Fully lined.
DETAILS:
- 26" approx length from bust to hem, 28" chest, 25" waist
- Measured from Small
- Shell: 69% nylon, 22% polyester, 9% spandex; lining: 100% polyester
- Hand wash, line dry
COLORS: BLACK AND NUDE
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COST SHEET
Particulars No. of Pieces Amount Total Amount
Range-Sweeatheart lace dresses
Size Available:- XS,S, M,LFabric :- 69% nylon, 22% PET, 9% Spandex
Total no. of pieces- 1000
Colours Available- Black and Nude
Colourwise pieces:-
Black-700
Nude-300
Fabric Description- Double Jersey Knitted
Size Wise pieces:-Extra Small-200
Small-500
Medium -250
Large-50
Other material used-
PET Lace, Nonwoven soft fabric for paddings,
zippers for back closure and hooks
Purchase of raw Fabric
Purchase Expenses
Purchase of Lace, Nonwoven, zip and hooks
Direct Wages (Labour)
Direct Charges
1100
350
1
10
20
5
385000
1000
11000
22000
5500
Total 386 424600
Prime cost an d factory overheads
Cutting
Garmenting
Finishing(Shimmer effect)
Other overheads
1100
3
50
15
50
3300
55000
16500
55000
Total 118 129800
Cost of 1000 pieces excluding the damage pieces
and extra pieces
582.4 582400
Transportation Cost to the wholesaler
Profit margin (25%)
1000 22
145.6
22000
145000
Selling Cost to wholeseller 750 750000
Selling Cost to retailor by wholeseller 950
MRP of the Garment 1350
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GARMENT : 2 RUFFLED SWEETHEART DRESS
A textured woven dress featuring marrow finished pleated ruffles at the shoulders. Round
neckline. Sweetheart bust. Button-loop slit at the back neck. Shirred shoulders.
Elasticized waist and long sleeves. Semi-sheer. Partially lined. Medium weight.
DETAILS:
40.5" approx length from high point shoulder to hem, 42" chest, 32.25" waist, 27.25"
sleeve length from shoulder ridge, 15" shoulder width
Measured from 1X
Shell & Lining: 100% polyester
Hand wash, line dry
Imported
COLORS: red
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COST SHEET
Particulars No. of Pieces Amount Total Amount
Range-Ruffled Sweeatheart dresses
Size Available:- XS,S, M,L
Fabric :- 100% PETTotal no. of pieces- 500
Colours Available- Red
Fabric Describation- Textured woven fabric
Size Wise pieces:-
Extra Small-25Small-100
Medium -125
Large-250
Other material used-
Ruffeles on sholders,elastic on west, buttons
Purchase of raw Fabric
Purchase Expenses
Purchase of Lace, Nonwoven, zip and buttons
Direct Wages (Labour)
Direct Charges
550
350
1
10
20
5
192500
550
5500
11000
2750
Total 386 212300Prime cost an d factory overheads
Cutting
Garmenting
Finishing(Shimmer effect)
Other overheads
550
3
55
15
45
1650
30250
8250
24750
Total 118 64900
Cost of 500 pieces excluding the damage pieces
and extra pieces
554.4 277200
Transportation Cost to the wholesaler
Profit margin (25%)
500 27
138.6
13500
69300
Selling Cost to wholeseller 720 360000
Selling Cost to retailor by wholeseller 950
MRP of the Garment 1350
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GARMENT NO:3 SQUINED SWEETHEART DRESS
This shimmering tube dress features a mesh and sequin overlay. Padded
sweetheart neckline. Seam stitch details. Removable/adjustable elastic spaghetti
straps. Exposed back zipper placket. Finished hemline. Fully lined. Knit.Lightweight.
DETAILS:
- 24.5" approx. length from bust to hem, 26" chest, 25" waist
- Measured from Small
- Shell and lining: 100% polyester
- Dry clean
- Imported
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COST SHEET
Particulars No. of Pieces Amount Total Amount
Range-Squined Sweeatheart dresses
Size Available:- XS,S, M,L
Fabric :- 100% PolyesterTotal no. of pieces- 1000
Colours Available- Pink and Nude
Colourwise pieces:-
Pimk-700
Nude-300
Fabric Describation- Double Jersey Kniiteed lightweight
Size Wise pieces:-
Extra Small-200Small-500
Mediun -250
Large-50
Other material used-
Elastic on Spaghetti straps Nonwoven soft fabric for
paddings, zippers for back closure
Purchase of raw Fabric
Purchase Expenses
Purchase of Lace, Elastic, Straps,Nonwoven,
zip
Direct Wages (Labour)Direct Charges
1100
400
1
15
254
440000
1100
16500
275004400
Total 445 489500
Prime cost an d factory overheads
Cutting
Garmenting
Finishing(Shimmer effect)
Other overheads
1100
5
40
30
35
5500
44000
33000
38500
Total 110 121000
Cost of 1000 pieces excluding the damage
pieces and extra pieces
610.5 610500
Transportation Cost to the wholesalerProfit margin (25%)
1000 27152.5
27000152500
Selling Cost to wholeseller 790 790000
Selling Cost to retailor by wholeseller 1200
MRP of the Garment 1500
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GARMENT NO: 4 METALLIC- BLEND MINI BANDAGE DRESS
A mini metallic-blend bandage dress featuring mesh panels and an illusion neckline.Sweetheart
bust.Sleeveless.Hidden side zipper placket and hook-eye closure.Finished hemline.Semi-
sheer.Unlined.Stretchy. Knit. Lightweight.
DETAILS:
30" approx. length from high point shoulder to hem, 27" chest, 23" waist, 10.75" shoulder width
Measured from Small
Shell: 86% polyester, 9% metallic, 5% spandex/elastane; Contrast: 95% polyester, 5%
spandex/elastane
Hand wash, line dry
Imported
COLORS: black and silver
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COST SHEET
Particulars No. of Pieces Amount Total Amount
Range-Metallic blend mini bandage dress lace
Size Available:- XS,S, M,LFabric :- 86%PET, 9% metallic, 5%spandex
Contrast fabric- 95% PET, 5% Spandex
Total no. of pieces- 500
Colours Available- Black and Sliver
Colourwise pieces:-
Black-700
Silver-300
Fabric Description- Double Jersey Knitted lightweight
Size Wise pieces:-Extra Small-100
Small-250
Medium -125
Large-25
Other material used-
Mesh panals, zippers for back closure and hooks
Purchase of raw Fabric
Purchase Expenses
Purchase of mesh panals, Nonwoven, zip and
hooks
Direct Wages (Labour)
Direct Charges
550
350
1
15
25
10
192500
550
8250
13750
5500
Total 401 220550
Prime cost an d factory overheads
Cutting
Garmenting
Finishing(Shimmer effect)
Other overheads
550
2
40
25
45
1100
26950
13750
24750
Total 112 66550
Cost of 500 pieces excluding the damage
pieces and extra pieces
574.2 287100
Transportation Cost to the wholesaler
Profit margin (25%)
500 23.3
143.5
11650
71750
Selling Cost to wholeseller 740 370000
Selling Cost to retailor by wholeseller 950
MRP of the Garment 1350
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GARMENT NO:5 Tulle Party Dress
A strapless party dress with a sequin bustier top and a full pleated tulle skirt with a narrow
finished wire hem.Invisible zipper in back.Fully lined.Light to medium in weight.
DETAILS:
- 28.5" approx length from high point shoulder to hem, 14.5" chest, 24" waist
- Measured from Small
-Shell & Lining: 100% polyester; Contrast: 95% polyester 5% spandex
- Dry clean
COLORS: black
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COST SHEET
Particulars No. of Pieces Amount Total Amount
Range-Tule party dress dresses
Size Available:- XS,S, M,L
Fabric :- 100% PET
Contrast fabric- 95% PET, 5% Spandex
Total no. of pieces- 1000
Colours Available- Black
Colourwise pieces:-
Black-1000
Fabric Description- Woven texured
Size Wise pieces:-
Extra Small-100
Small-500
Medium -350
Large-50
Other material used-
Nonwoven soft fabric for paddings, zippers for
back closure fully lined, narrow finish wire hemp
Purchase of raw Fabric
Purchase Expenses
Purchase of Lace, Nonwoven, zip and hooks, wire
Direct Wages (Labour)
Direct Charges
1100
325
1
40
25
5
357500
1100
44000
27500
5500Total 396 435600
Prime cost an d factory overheads
Cutting
Garmenting
Finishing(Shimmer effect)
Other overheads
1100
2
40
40
40
2200
44000
44000
44000
Total 122 134200
Cost of 1000 pieces excluding the damage pieces
and extra pieces
569.8 569800
Transportation Cost to the wholesaler
Profit margin (25%)
1000 27.75
142.45
27750
145000
Selling Cost to wholeseller 740 740000
Selling Cost to retailor by wholeseller 900
MRP of the Garment 1150
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COST SHEET
Particulars No. of Pieces Amount Total Amount
Range-Animal Print dress with peplum
Size Available:- XS,S, M,L
Fabric :- 91% PET, 9% Spandex
Total no. of pieces- 500
Colours Available- Black and brown print
Fabric Description- Double Jersey Knitted pleated
peplum and bodycon fit
Size Wise pieces:-
Extra Small-200
Small-200
Medium -50
Large-50
Other material used-
Nonwoven soft fabric for paddings, zippers for
back closure
Purchase of raw Fabric
Purchase Expenses
Purchase of Nonwoven, zip and hooks
Direct Wages (Labour)Direct Charges
550
150
1
5
204
82500
550
2750
110002200
Total 180 99000
Prime cost an d factory overheads
Cutting
Garmenting
Finishing(Shimmer effect)
Other overheads
550
3
45
15
30
1650
24750
8250
16500
Total 93 51150
Cost of 1000 pieces excluding the damage pieces
and extra pieces
300.3 150150
Transportation Cost to the wholesalerProfit margin (25%)
500 24.675.1
1230037550
Selling Cost to wholeseller 400 200000
Selling Cost to retailor by wholeseller 500 250000
MRP of the Garment 700 350000
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GARMENT NO: 7 Beige Lace Corset Bustier Dress
Lace bodice corset dress.
Features on the bodice include a sweetheart neckline, attachable clear straps and elasticated back
to fit securely. The skater skirt consists of two different tiers of fabric. Concealed with an
invisible zip at back.Accessories stylist own. Back to hem 84cm. Size Range : UK. 25% Cotton
75% Polyester. HAND WASH
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COST SHEET
Particulars No. of Pieces Amount Total AmountRange-Beige lace Corset Bustier dress
Size Available:- XS,S, M,L
Fabric :- 25% nylon, 75% PET
Total no. of pieces- 1000
Colours Available- Beige
Fabric Description- Woven
Size Wise pieces:-
Extra Small-200
Small-500
Medium -250
Large-50
Other material used-
PET Lace, Nonwoven soft fabric for paddings,
zippers for back closure , elastic at back
Purchase of raw Fabric
Purchase Expenses
Purchase of Lace, Nonwoven, zip and hooks.
elastic
Direct Wages (Labour)
Direct Charges
1100
300
1
15
20
5
330000
1100
16500
22000
5500
Total 341 375100
Prime cost an d factory overheads
Cutting
Garmenting
Finishing(Shimmer effect)
Other overheads
1100
3
70
20
40
3300
77000
22000
44000
Total 133 146300
Cost of 1000 pieces excluding the damage piecesand extra pieces
521.4 521400
Transportation Cost to the wholesaler
Profit margin (25%)
1000 28.25
130.35
28250
130350
Selling Cost to wholeseller 680 680000
Selling Cost to retailor by wholeseller 950
MRP of the Garment 1350
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GARMENT NO:8 Rare Spot Mesh Bandeau Dress
This evening dress has been crafted from a lightweight woven fabric.
The details include: bandeau styling with a sweetheart neckline, a fitted bodice with a spot print,
a high, fitted waist, a double layered skirt with gathered pleats and a concealed zip fastening to
the reverse. The dress has been cut with a flared fit.
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COST SHEET
Particulars No. of Pieces Amount Total Amount
Range-Rare spot mesh bandeau dresses
Size Available:- XS,S, M,LFabric :- 100% PET
Total no. of pieces- 1000
Colours Available- Mauve
Fabric Description- Lightweight woven
Size Wise pieces:-Extra Small-200
Small-500
Medium -250Large-50
Other material used-
Nonwoven soft fabric for paddings, zippersfor back closure
Purchase of raw Fabric
Purchase ExpensesPurchase of Lace, Nonwoven, zip and hooks
Direct Wages (Labour)
Direct Charges
1100
250
115
15
5
275000
110016500
16500
5500
Total 286 314600
Prime cost an d factory overheads
CuttingGarmenting
Finishing
Other overheads
1100360
15
45
330066000
16500
49500
Total 123 135300
Cost of 1000 pieces excluding the damage
pieces and extra pieces
449.9 449900
Transportation Cost to the wholesalerProfit margin (25%) 1000 27.7112.4 27700112400
Selling Cost to wholeseller 590 590000
Selling Cost to retailor by wholeseller 750
MRP of the Garment 950
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GARMENT NO:9 Black/Aqua Lace Dress
Adjustable spaghetti straps. Sweetheart neckline.Pleated bodice.Padded bust.Satin waist sash.
Tie front. All over lace.
Approximately 24" side seam. Self: 92% Nylon, 8% Spandex. Contrast: 100% Polyester. Lining:
100% Polyester. Hand wash cold water. Use mild detergent. Do not use bleach. Dry flat. Do not
iron or steam.
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COST SHEET
Particulars No. of Pieces Amount Total Amount
Range-Lace dresses
Size Available:- XS,S, M,LFabric :- 92% Nylon, 8% Spandex
Contrast fabric- 100% PET Fabric
Lining- 100 % PETTotal no. of pieces- 500
Colours Available- Blue and aqua
Colourwise pieces:-Blue-100
Acqa-400
Fabric Description- Satin waist sash weaved
Size Wise pieces:-Extra Small-100
Small-250
Medium -100Large-50
Other material used-
Nonwoven soft fabric for paddings, zippersfor back closure, Spaghettie Straps, lace
Purchase of raw FabricPurchase Expenses
Purchase of Lace, Nonwoven, zip and hooks
Direct Wages (Labour)Direct Charges
550
9501
35
409
522500550
19250
220004950
Total 1035 569250
Prime cost an d factory overheadsCutting
Garmenting
Finishing
Other overheads
550
3
80
40
70
1650
44000
22000
38500
Total 193 106150
Cost of 1000 pieces excluding the damage
pieces and extra pieces
1350.8 675400
Transportation Cost to the wholesaler
Profit margin (25%)
500 31.5
337.7
15750
166850
Selling Cost to wholeseller 1720 860000
Selling Cost to retailor by wholeseller 2000
MRP of the Garment 2450
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GARMENT NO: 10 Rare Neon Scuba Corset Dress With Neon Belt
Neon dress . Featuring a corset style top with a sweetheart neckline and seamed cups, fullyadjustable straps, contrast belt with pin buckle fastening to the waist, gathered pleats to the skirt,
and zip through fastening to reverse.
Designed with a mini cut length.
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COST SHEET
Particulars No. of Pieces Amount Total Amount
Range-Neon Corset DressSize Available:- XS,S, M,L
Fabric :- 100 % PET
Total no. of pieces- 5000Colours Available- Bright Neon Colours
Fabric Description- Double Jersey KnittedSize Wise pieces:-
Extra Small-1000
Small-2500Medium -1000
Large-500
Other material used-Nonwoven soft fabric for paddings, zippers
for back, belt with buckle, cup, adjustable
straps
Purchase of raw Fabric
Purchase Expenses
Purchase of Lace, Nonwoven, zip and hooksand buckle
Direct Wages (Labour)
Direct Charges
5200
250
1
10
20
5
1300000
5200
52000
104000
26000
Total 286 1487200
Prime cost an d factory overheads
Cutting
GarmentingFinishing(Shimmer effect)
Other overheads
5200
3
4015
50
15600
20800078000
260000
Total 108 561600
Cost of 5000 pieces excluding the damagepieces and extra pieces
409.76 2048800
Transportation Cost to the wholesaler
Profit margin (25%)
5000 17.8
102.44
89000
512200
Selling Cost to wholeseller 540 2700000
Selling Cost to retailor by wholeseller 750
MRP of the Garment 950
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Time and action plan
Time and action plans are pivotal for a manufacturing process. In the apparel industry, a well-
made and strictly-adhered time and action plan can prove to be quite an asset for the
manufacturer.
It refers to simple managerial tools that can be used to complete a certain task within the defined
time frame. Simply put, it is a list to things that must be done, along with the time by which it
should be done, to complete a certain task. In the garment industry, Time and Action Plan, also
referred to as TnA, is mostly used for manufacturer exporters who need to submit a TnA for each
export order that they receive. However, TnA can be used for various tasks that need to be done.
This article will deal with the application of TnA in the production cycle.
The concept of TnA can be applied effectively for domestic garment manufactures that produce
various styles to be sold to various customers. If a detailed action plan is prepared for various
activities to be done to complete a production cycle of various cutting orders or job cards that
have been issued, then an elaborate system is also needed. In such a system, it should be possible
to track the status of each job card in terms of its work done, and expected date of completion of
the tasks. The steps needed to manage the elaborate system are listed below:
a. Identify what goods will be produced in what sizes for whom and at which production
centre
b. Record the promised date when the production processes required for the production are to
be completed
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Time and action Plan
SEASON : SPRING SUMMERResponsibilities
KEY ACTION ITEMSDESIGN PROD MERC
DATE SCHEDULE DATE
COMPLETED
1.START PROTOTYPES Oct 10 Oct 10
2.DEVELOP QUICK COSTS Oct 14 Oct 14
3.MEET FOR INITIAL LINE ADOPTION Oct 18 Oct 18
4.APPROVE LAB DIPS Oct 24 Oct 24
5.QUANTIFY TRIM Feb29 Feb 29
6. PRODUCTION SAMPLE APPROVAL Nov 3 Nov 3
7.FINALIZE SPECIFICATION Nov 5 Nov 58.FINAL LINE ADOPTION MEETING Nov 6 Nov 6
9.REVIEW MANUFACTUCTURABLITY Nov 7 Nov 7
10.MAKE PRODUCTION PATTERNS Nov 8 Nov 8
11.GRADE PATTERNS AND MAKE
MARKERS
Nov 9 Nov 9
12. IDENTIFICATION OF FABRIC NEEDED
FOR THE ORDER
Nov 10 Nov 10
13.PURCHASE ORDER FOR FABRIC Nov 15 Nov 15
14.RECEIPT OF FABRIC Dec 15 Dec 15
15.PURCHASE ORDER FOR FABRIC Nov 10 Nov 10
16.RECEIPT OF FABRIC Dec 20 Dec 2017.CUTTING Dec 24 Dec 24
18.STITCHING (BATCHWISE) Dec 26 Dec 26
19.FINISHING Dec 30 Dec 30
20.WASHING Jan 5 Jan 5
21. INSPECTION Jan 10 Jan 10
22. PACKING Jan 20 Jan 20
23. FINAL INSPECTION Jan 29 Jan 29
24. BUFFER DAYS Feb 5 Feb 5
25. TRANSPORT Feb 15 Feb 15
26. .SHIPMENT Mar 1 Mar 1
27. LODGING OF DOCUMENTS IN BANK28. RECEIPT OF PAYMENT
NOTES: *DESIGN,*PROD=PRODUCTION ,SALES, MERC=MERCHANDISING
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Referances:-
WWW.forever21.com