developing new markets and audiences

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CASE STUDY Developing New Markets, Audiences and Approaches Michael Heipel, Executive Director Marketing and Event Management Dienstag, 26. Juli 2011

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A case study how the World Association of Newspapers and News Publishers tackle the challenge to develop new markets, new audiences and new approaches - in an industry that goes through a drastic trans

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Page 1: Developing New Markets and Audiences

CASE STUDYDeveloping New Markets, Audiences and Approaches

Michael Heipel, Executive Director Marketing and Event Management

Dienstag, 26. Juli 2011

Page 2: Developing New Markets and Audiences

© 2011, WAN-IFRA |

About WAN-IFRA

Strategic Event Programming

Today‘s Event Portfolio

Challenges for the News Media Industry

Success Stories Take Aways

Dienstag, 26. Juli 2011

Page 3: Developing New Markets and Audiences

© 2011, WAN-IFRA |

ABOUT WAN-IFRA

Dienstag, 26. Juli 2011

Page 4: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Founded 1948, first President Johan van de Kieft (NL)

Current President Jacob Matthew (IN)

ABOUT WAN-IFRA

Dienstag, 26. Juli 2011

Page 5: Developing New Markets and Audiences

© 2011, WAN-IFRA | ABOUT WAN-IFRA

Dienstag, 26. Juli 2011

Page 6: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Press Freedom

Quality Journalism

Prosperous Business

Editorial Integrity

Development of Technology

ABOUT WAN-IFRA

Dienstag, 26. Juli 2011

Page 7: Developing New Markets and Audiences

© 2011, WAN-IFRA | ABOUT WAN-IFRA

Dienstag, 26. Juli 2011

Page 8: Developing New Markets and Audiences

© 2011, WAN-IFRA |

18.000 Publications

ABOUT WAN-IFRA

3000 Member Companies 80 Countries

15.000 Websites

Dienstag, 26. Juli 2011

Page 9: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Turnover 2010: 14,2 Mn EUR

ABOUT WAN-IFRA

Dienstag, 26. Juli 2011

Page 10: Developing New Markets and Audiences

© 2011, WAN-IFRA |

31%

4%

57%6%

2%

Members Consulting Events/ExpoPublications Other

Turnover 2010: 14,2 Mn EUR

ABOUT WAN-IFRA

Dienstag, 26. Juli 2011

Page 11: Developing New Markets and Audiences

© 2011, WAN-IFRA |

TODAY‘S EVENT PORTFOLIO

Dienstag, 26. Juli 2011

Page 12: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Flagship Events

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Page 13: Developing New Markets and Audiences

© 2011, WAN-IFRA |

63rd World Newspaper Congress / 18th World Editors Forum

TODAY‘S EVENT PORTFOLIO

Dienstag, 26. Juli 2011

Page 14: Developing New Markets and Audiences

© 2011, WAN-IFRA |

IFRA Expo350 Exhibitors 10.000 Visitors100 countries

TODAY‘S EVENT PORTFOLIO

Dienstag, 26. Juli 2011

Page 15: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Taking tablets to the next level

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Dienstag, 26. Juli 2011

Page 16: Developing New Markets and Audiences

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Taking tablets to the next level

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The international conference for the Italian publishing and printing industry - XIV Edition

In association with:

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WAN-IFRA Italia 2011Building for the future

9 – 10 June 2011, Florence

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June 9, 2011

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The latest newsroom transformation projects W

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Tablet publishing: How to integrate a new platform into multimedia publishing W

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Change management: The importance of solid leadership in the newsroom W

Registration and more information:

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10th International Newsroom Summit9th – 10th June 2011, Zurich, Switzerland

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Nordic Local Media Conference Stockholm, 26 - 27 May 2011

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20+ International Conferences / Year

TODAY‘S EVENT PORTFOLIO

Dienstag, 26. Juli 2011

Page 17: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Study Tours

TODAY‘S EVENT PORTFOLIO

Dienstag, 26. Juli 2011

Page 18: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Seminars, Webinars, Trainings

TODAY‘S EVENT PORTFOLIO

Dienstag, 26. Juli 2011

Page 19: Developing New Markets and Audiences

© 2011, WAN-IFRA |

CHALLENGES FOR THE NEWS MEDIA INDUSTRY

Dienstag, 26. Juli 2011

Page 20: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Disruptive Changes in Media Consumption

Patterns

http://www.flickr.com/photos/techsavvyed/5850610817/sizes/z/in/photostream/CHALLENGES

Dienstag, 26. Juli 2011

Page 21: Developing New Markets and Audiences

© 2011, WAN-IFRA |

http://www.flickr.com/photos/kunin/3108993030/sizes/z/in/photostream/

Same Direction, but Different Speeds

CHALLENGES

Dienstag, 26. Juli 2011

Page 22: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Industry Outlook 2016

CHALLENGES

Dienstag, 26. Juli 2011

Page 23: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Social Media

Industry Outlook 2016

Consolidation

Brand Extensions

Advertorial Content MonoMedia -> MultiMedia -> SmartMedia

„Frenemies“„Co-Opetition“

Cloud Computing

Sustainability

Media Marketsopening up

Growing Editorial Freedom

Increased LiteracyNiche Markets

New Business Models

CHALLENGES

Dienstag, 26. Juli 2011

Page 24: Developing New Markets and Audiences

© 2011, WAN-IFRA |

STRATEGIC EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 25: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Strategy

Subsidiaries, Competence Centers

Marketing & Event

Management

EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 26: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Strategy

Subsidiaries, Competence Centers

Marketing & Event

Management Event Steering Group

EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 27: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Attendee Experiences Digital Technology

Social Media Added Value for Exhibitors and Sponsors

EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 28: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Social Media

EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 29: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Added Value for Exhibitors and Sponsors

EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 30: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Attendee Experiences

EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 31: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Digital Technology:Project Management in the Cloud

EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 32: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Digital Technology:Mindmapping in the Cloud

EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 33: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Digital Technology:Apps

EVENT PROGRAMMING

Dienstag, 26. Juli 2011

Page 34: Developing New Markets and Audiences

© 2011, WAN-IFRA |

SUCCESS STORIES

Dienstag, 26. Juli 2011

Page 35: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Media Port - ConceptMedia Port: Concept

SUCCESS STORIES

Dienstag, 26. Juli 2011

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© 2011, WAN-IFRA | SUCCESS STORIES

Dienstag, 26. Juli 2011

Page 37: Developing New Markets and Audiences

© 2011, WAN-IFRA | SUCCESS STORIES

Dienstag, 26. Juli 2011

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© 2011, WAN-IFRA |

Media Port: Visitor Results

SUCCESS STORIES

Dienstag, 26. Juli 2011

Page 39: Developing New Markets and Audiences

© 2011, WAN-IFRA |

10.667

8.841

6.753

10.169

2007 Vienna2008 A-dam

2009 Vienna2010 Hamburg

Media Port: Visitor Results

SUCCESS STORIES

Dienstag, 26. Juli 2011

Page 40: Developing New Markets and Audiences

© 2011, WAN-IFRA |

@NewspaperWorld

SUCCESS STORIES

Dienstag, 26. Juli 2011

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© 2011, WAN-IFRA |

@NewspaperWorld: Development

SUCCESS STORIES

Dienstag, 26. Juli 2011

Page 42: Developing New Markets and Audiences

© 2011, WAN-IFRA |

@NewspaperWorld: SEO by using Twitter

SUCCESS STORIES

Dienstag, 26. Juli 2011

Page 43: Developing New Markets and Audiences

© 2011, WAN-IFRA |

TAKE AWAYS

Dienstag, 26. Juli 2011

Page 44: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Embrace Social Media to reach out to broader audiences

TAKE AWAYS

Dienstag, 26. Juli 2011

Page 45: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Create Innovative Presentation Platforms for Exhibitors and Sponsors

TAKE AWAYS

Dienstag, 26. Juli 2011

Page 46: Developing New Markets and Audiences

© 2011, WAN-IFRA |

Surprise your AttendeesRe-Invent the Wheel

http://www.flickr.com/photos/sazeod/131421682/sizes/l/in/photostream/TAKE AWAYS

Dienstag, 26. Juli 2011

Page 47: Developing New Markets and Audiences

THANK YOU FOR YOUR ATTENTIONMichael HeipelExecutive Director Marketing and Event [email protected]. +49.6151.733-781

WAN-IFRA DarmstadtWashingtonplatz 164287 DarmstadtTel. +49.6151.733-706

WAN-IFRA Paris7 rue Geoffroy Saint Hilaire75005 ParisTel. +33.147.4285-00

Dienstag, 26. Juli 2011