developing new markets and audiences
DESCRIPTION
A case study how the World Association of Newspapers and News Publishers tackle the challenge to develop new markets, new audiences and new approaches - in an industry that goes through a drastic transTRANSCRIPT
CASE STUDYDeveloping New Markets, Audiences and Approaches
Michael Heipel, Executive Director Marketing and Event Management
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© 2011, WAN-IFRA |
About WAN-IFRA
Strategic Event Programming
Today‘s Event Portfolio
Challenges for the News Media Industry
Success Stories Take Aways
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© 2011, WAN-IFRA |
ABOUT WAN-IFRA
Dienstag, 26. Juli 2011
© 2011, WAN-IFRA |
Founded 1948, first President Johan van de Kieft (NL)
Current President Jacob Matthew (IN)
ABOUT WAN-IFRA
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© 2011, WAN-IFRA | ABOUT WAN-IFRA
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© 2011, WAN-IFRA |
Press Freedom
Quality Journalism
Prosperous Business
Editorial Integrity
Development of Technology
ABOUT WAN-IFRA
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© 2011, WAN-IFRA | ABOUT WAN-IFRA
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© 2011, WAN-IFRA |
18.000 Publications
ABOUT WAN-IFRA
3000 Member Companies 80 Countries
15.000 Websites
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Turnover 2010: 14,2 Mn EUR
ABOUT WAN-IFRA
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31%
4%
57%6%
2%
Members Consulting Events/ExpoPublications Other
Turnover 2010: 14,2 Mn EUR
ABOUT WAN-IFRA
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TODAY‘S EVENT PORTFOLIO
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Flagship Events
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63rd World Newspaper Congress / 18th World Editors Forum
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© 2011, WAN-IFRA |
IFRA Expo350 Exhibitors 10.000 Visitors100 countries
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The international conference for the Italian publishing and printing industry - XIV Edition
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WAN-IFRA Italia 2011Building for the future
9 – 10 June 2011, Florence
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Audience engagement W
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Tablet publishing: How to integrate a new platform into multimedia publishing W
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Registration and more information:
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10th International Newsroom Summit9th – 10th June 2011, Zurich, Switzerland
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TODAY‘S EVENT PORTFOLIO
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Study Tours
TODAY‘S EVENT PORTFOLIO
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Seminars, Webinars, Trainings
TODAY‘S EVENT PORTFOLIO
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CHALLENGES FOR THE NEWS MEDIA INDUSTRY
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Disruptive Changes in Media Consumption
Patterns
http://www.flickr.com/photos/techsavvyed/5850610817/sizes/z/in/photostream/CHALLENGES
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http://www.flickr.com/photos/kunin/3108993030/sizes/z/in/photostream/
Same Direction, but Different Speeds
CHALLENGES
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Industry Outlook 2016
CHALLENGES
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Social Media
Industry Outlook 2016
Consolidation
Brand Extensions
Advertorial Content MonoMedia -> MultiMedia -> SmartMedia
„Frenemies“„Co-Opetition“
Cloud Computing
Sustainability
Media Marketsopening up
Growing Editorial Freedom
Increased LiteracyNiche Markets
New Business Models
CHALLENGES
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STRATEGIC EVENT PROGRAMMING
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© 2011, WAN-IFRA |
Strategy
Subsidiaries, Competence Centers
Marketing & Event
Management
EVENT PROGRAMMING
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Strategy
Subsidiaries, Competence Centers
Marketing & Event
Management Event Steering Group
EVENT PROGRAMMING
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Attendee Experiences Digital Technology
Social Media Added Value for Exhibitors and Sponsors
EVENT PROGRAMMING
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Social Media
EVENT PROGRAMMING
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Added Value for Exhibitors and Sponsors
EVENT PROGRAMMING
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Attendee Experiences
EVENT PROGRAMMING
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Digital Technology:Project Management in the Cloud
EVENT PROGRAMMING
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Digital Technology:Mindmapping in the Cloud
EVENT PROGRAMMING
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Digital Technology:Apps
EVENT PROGRAMMING
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SUCCESS STORIES
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Media Port - ConceptMedia Port: Concept
SUCCESS STORIES
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© 2011, WAN-IFRA | SUCCESS STORIES
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© 2011, WAN-IFRA | SUCCESS STORIES
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© 2011, WAN-IFRA |
Media Port: Visitor Results
SUCCESS STORIES
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10.667
8.841
6.753
10.169
2007 Vienna2008 A-dam
2009 Vienna2010 Hamburg
Media Port: Visitor Results
SUCCESS STORIES
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@NewspaperWorld
SUCCESS STORIES
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© 2011, WAN-IFRA |
@NewspaperWorld: Development
SUCCESS STORIES
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© 2011, WAN-IFRA |
@NewspaperWorld: SEO by using Twitter
SUCCESS STORIES
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© 2011, WAN-IFRA |
TAKE AWAYS
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© 2011, WAN-IFRA |
Embrace Social Media to reach out to broader audiences
TAKE AWAYS
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© 2011, WAN-IFRA |
Create Innovative Presentation Platforms for Exhibitors and Sponsors
TAKE AWAYS
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© 2011, WAN-IFRA |
Surprise your AttendeesRe-Invent the Wheel
http://www.flickr.com/photos/sazeod/131421682/sizes/l/in/photostream/TAKE AWAYS
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THANK YOU FOR YOUR ATTENTIONMichael HeipelExecutive Director Marketing and Event [email protected]. +49.6151.733-781
WAN-IFRA DarmstadtWashingtonplatz 164287 DarmstadtTel. +49.6151.733-706
WAN-IFRA Paris7 rue Geoffroy Saint Hilaire75005 ParisTel. +33.147.4285-00
Dienstag, 26. Juli 2011