Development Enterprise Enviromental Policy

GUIDE FOR COMERCIALIZING

TYPICAL PRODUCTSwp2

Development Enterprise Enviromental Policy

→Identifying agricultural local products from each partner

→Knowing about the products protected by the European regulations

→Knowing about the products protected by local brands

→Reflecting good practices for commercializing local products

GUIDE ´S OBJETIVES

Development Enterprise Enviromental Policy

Part 1. Typical agroffod productions in Europe: general placement

Part 2. The agrofood products with the European brand (PDO, PGI, TSG) in the four country

partner

Part 3. Typical and traditional agrofood products without the European brand in the four

country partner

Part 4. Good practices for commercializing the typical and traditional agrofood products in the

four country partner

INDEX

Part 1. Typical agroffod productions in Europe: general placement

The European Union has standardized the control of agricultural local products which are different from wine, by the following systems:

→Protected Designation of Origin (PDO)

→Protected Geographical Indication (PGI)

→Traditional Speciality Guaranteed (TSG)

These three systems are monitored by (CEE) regulations nº 2081/92 and (CEE) nº 2082/92

→Food safety control and trazabilidad, “from the field to the table”

PART 1. introducción

Agrofood products with an European brand (PDO, PGI, TSG). Partners and total (Europe).

PART 2

COUNTRY PDO PGI TSG TOTAL

Greece 61 23 0 84

Italy 106 50 1 157

Slovakia 0 4 9 13

Spain 58 40 3 101

Total Europe 417 296 15 728

Part 2. The agrofood products with the european brand (PDO, PGI, TSG) in the four country partner

Number of products by country arranged according to the kind. All the European brands.

PART 2

Part 2. The agrofood products with the european brand (PDO, PGI, TSG) in the four country partner

Part 3. Typical and tradicional agrofood products without the european brand in the four country partner

Italian local products are regulated by the Ministry of Agriculture.

Number of agricultural local products identified: 4.333 products (July 2006).

It has 10 categories to identify the products, and the most important ones are: Natural or transformed vegetable products, Fresh pasta and bakery products, patisserie and confectionery , Cheesses and Fats (butter, margarine, olis).

They are distributed all over Italy, above all Tuscany, Veneto and Piedmont regions.

Italy is remarkable for the number of quality brands that regulate its agricultural local products. They have several kinds: territorial brands, Umbrella brands, Territorial marketing whit local products, Private brands, e-commerce, Institutional promotion y Public and private projects.

PART 3. ITALY

Parte 3. Typical and tradicional agrofood products without the european brand in the four country partner

Spanish local products are regulated by the Autonomous communities, so it is difficult to quantify

the number of products nationwide.

Number of agricultural local products identified in jSierras Norte de Extremadura: 14 (January

2007).

It has 8 categories to differenciate the products, and the most important ones are: Eau-de-vie, fruit

liquors and tinned vegetables.

Each Autonomous Community has one own quality brand. In Extremadura, “Extremadura brand” is

used as a non-sole promotion way for agricultural local products.

PART 3. SPAIN

Parte 3. Typical and tradicional agrofood products without the european brand in the four country partner

In Greece, as the Spanish case, there is not an specific regulation for agricultural local products.

The products are distributed in 10 categories, the most remarkable of them is fresh milk, olives an

wine.

Greece has not got its own quality brands.

PART 3. GREECE

Parte 3. Typical and tradicional agrofood products without the european brand in the four country partner

Slovak local products are not regulated

38 is the number of products identified by the Slovak partner

They are distributed in 5 categories, and it is remarkable the numbare of dairy products and meat.

In Slovakia there are not own quality brands.

PARTE 3. SLOVAK

Name:

Traditional jam from Jerte (Spain)

Category:

Natural or transformed vegetable products

Region:

Valle del Jerte

Decription of product and imagen:

The jam are elaborated in a traditional way (55% of natural product and 45 % sugar). Most used

products are forest fruits: blackberries, raspberries and strawberries .

Presence on the market:

National

Commercializing ways :

Own trade by the distribution channel of another enterprise, according a comercial agreement (BBPP)

Part 4

Part 4. Good practices for comercializing the typical and traditional agrofood products in the four country partner

Name:CACIORICOTTA CAPRINO DEL CILENTO

Category:Cheeses

Region: Campania (Italy)

Decription of product and imagen: Cacioricotta is a typical cheese of the Cilento and Vallo di Diano National Park. It is obtained with a

mixture of goat’s and sheep’s milk and only with goat’s milk between June and August, due to the end of the sheep milking period.

Presence on the market: Regional

Commercializing ways:The promotion is entrusted essentially to the Campania region through the presence of specialized

fairs outside the region and the direct organization of events on the territory.

Part 4

Part 4. Good practices for comercializing the typical and traditional agrofood products in the four country partner

Name:Greek caviar

Category:Fish and seafood recipes and special breeding techniques

Region: Ioannina (Greece)

Decription of product and imagen: Breeding sturgeon to sell to greek, italian and german fishermen.

Presence on the market: International

Commercializing ways :Through DELI, specialized in freshwater fish. It is an entity created by Epirus Development Company,

the Fishermen's Cooperative, the Nissos Community and the Ioannina Municipality.

Part 4

Part 4. Good practices for comercializing the typical and traditional agrofood products in the four country partner

Name:

Solvak national brand ZNACKA KVALITY SK

Region:

National brand to recognize all national agrarian products

Decription of brand:

Producer has to be holder of certificate ISO and also has to respect rules of Good Agricultural Practice.

Promotion ways:

Long term communication and promo campaign is organized to sufficiently and properly inform

consumer on national brand “Značka kvality – SK” program and also on products which are

labelled with this national brand.

Part 4

Part 4. Good practices for comercializing the typical and traditional agrofood products in the four country partner