development & management - drupal · project management: statistics 51 the standish group...
TRANSCRIPT
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Development &
Profit in Project
Management: How Digital Agencies Use Drupal Presented by James Smith
January 25, 2013
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3 3 Pressentor: James Smith
– Technical Project Manager at Sensis
– Academic Experience:
• BA in Economics – University of South Alabama
• MA in Financial-Economics and MBA in Finance – University
of New Orleans
• Ph.D. Studies in Economics – Vanderbilt University
– Professional Experience:
• Extensive background in healthcare, data management, and
business information
• PM work in Nashville, New Orleans, San Francisco, L.A.
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4 4 PM Goals:
•Client Satisfaction = Quality Work
•Profit = Agile Process
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5 5
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Drupal?
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7 What is Drupal?
• Free, open-source web development
platform for online content and user
communities
• Drupal is maintained and developed by a
community of 630,000+ users and
developers.
Source: http://drupal.org/about
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Drupal Market Share • Drupal is used by 7.2% of all the
websites whose content management
system we know.
– This is 2.3% of all websites.
• Drupal is used by 24% of government
and public sector websites.
Sources: http://w3techs.com/technologies/details/cm-drupal/all/all http://blog.pixelcrayons.com/wordpress/drupal-popular-among-government-wordpress-among-masses-whats-cooking/
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9 9 Open-Source
Drupal was created and released as open-source software under the GNU Public License.
Why Drupal?
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10 10 Web Development
Drupal’s default installation is a database-backed web platform with file maintenance tools and a high level of security.
Why Drupal?
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11 11 Social
Drupal is a multi-user system, letting site visitors log in (as “authenticated” users) or browse the site without doing so (as “anonymous” users).
Why Drupal?
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12 12 Content
Drupal both hosts and promotes your content. It can reach out beyond your site to give you a presence on Twitter, Facebook, and in other venues.
Why Drupal?
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13 13 Secure
Drupal is subject to rigorous security testing both by the Drupal community and by security experts around the world.
Why Drupal?
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What companies and
sites use Drupal?
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15 15 Companies and Sites using Drupal
Source: http://www.drupalshowcase.com
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16 16 Drupal: Case Studies • Zappos
http://blogs.zappos.com
• Zappos.com was founded in 1999
with the goal of becoming the
premiere destination for online
shoes.
Source: http://www.drupalshowcase.com/drupal-showcase/zappos
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17 17 Drupal: Case Studies • Twitter
http://dev.twitter.com
• A developer community for the Twitter
platform.
• With over 750,000 developers building on
the platform, Twitter chose to use Drupal
to create a new home to support the
Twitter community better.
• Version of Drupal: Drupal 7
Source: http://www.drupalshowcase.com/drupal-showcase/twitter
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18 18 Drupal: Case Studies • American Red Cross
http://www.redcrossblood.org
• American Red Cross Biomedical
Services plays a critical role in our
nation’s health care system.
• It is the largest single supplier of blood
and blood products in the U.S., collecting
and processing more than 40 percent of
the blood supply.
Source: http://www.drupalshowcase.com/drupal-showcase/american-red-cross
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Project Management
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21 21 If you don’t know where you’re going,
you probably will end up somewhere
else.”
~ Laurence J. Peter.
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How
Projects
Often
Work
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35 35
What is
Agile?
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36 36
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37 37 What is Agile?
Source: Sensis Agile Foundation Training from Digital Onion.
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38 38 Agile = Clear Communication
• Clear expectations
• No more over-promised & under-delivered
projects
• Successful projects
• Long-term, successful client relationships
Why Agile?
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39 39 Communication
Body Language
55%
Verbal 7%
Vocal 38%
* Based on research by Albert Mehrabian, Ph.D., Professor Emeritus, UCLA.
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40 40 Communication Process
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41 41
This results from “NOISE” in the Communication Process
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42 42 Manage the
GAP!
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43 …Or else your
clients will look like this…
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44
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45
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46
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47
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48
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49 49 Waterfall
Source: http://www.windarooci.com/service_list/view_service/4
Waterfall
Agile Waterfall final product
Waterfall final product after go-
live feedback
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50 50 Waterfall vs. Agile
Source: Sensis Agile Foundation Training from Digital Onion.
Waterfall
Agile
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51 51 Project Management: Statistics
The Standish Group research:
• 31.1% of projects will be cancelled before they ever get completed.
• 52.7% of projects will cost 189% of original estimates.
• 16.2% of software projects are completed on-time and on-budget.
– In the larger companies, the news is even worse: only 9% of their projects come in on-time and on-budget.
Source: Sensis Agile Foundation Training from Digital Onion.
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52 52
Waterfall frequently results like this
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53 53
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54 54 Agile
Source: http://www.windarooci.com/service_list/view_service/4
Agile
Agile Iteration 1
Agile Iteration 2
Agile Iteration 4
Agile final product: What the client
wanted
Agile Iteration 3
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55 AGILE Methodologies Improve the chances for Clients like this…
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56 56 Individuals and interactions > processes and tools
Working software > comprehensive documentation
Customer collaboration > contract negotiation
Responding to change > following a plan
Team Growth > individual success
Agile Values
Why Agile?
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57 57
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58 58
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SENSIS
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60 60
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61 61 • Vision for the Sensis: leveraging technology to bring
analytical rigor to the advertising business.
• A thought-leader in multicultural advertising
• Founder of TuRumbo.com
Jose Villa
President and Founder
Focus Multimedia (Website Development Firm)
Sensis (Full-service advertising agency)
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62 62
Account Creative
Roy
Agency Leaders
Melissa
Media
Rick
New Business
Gloria
Technology
Wade
President
Jose
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63 63 OFFICES:
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64 64 Agency Profile
• Advertising & digital agency
• 43 employees
• $12 million in revenue (2012)
• 15 years in business
• Independent, minority-owned
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65 65 Sensis’ clients:
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66 66
Current Drupal Projects:
Past Drupal Projects:
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SENSIS:
Agile Process
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68 68
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69 69
Project Manager Eric Piper
Alberto Manaf
James
Developers
(F/E & B/E)
UX & Design
Drupal Projects: Team Structure
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70 70 Project Management: Check-In Daily
Have I met your expectations today?
1. Did you get what you needed (from me)?
2. Did that actually do what you wanted/need it to do?
3. What do you want or think you need next?
4. When do you need that by?
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71 71 Drupal Projects at Sensis: The Process
Creation of Project Team based on best fit of available resources
Production starts with Agile
Sprint 1 Planning Meeting
Contract Finalized for Drupal Project
Project is divided into sprints and phases
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72 72 Agile Work Flow
Sprint 1
Sprint 2
Sprint 3
Sprint ‘N’
PRODUCT BACKLOG
GET READY BACKLOG GROOMING
REMOVE IMPEDIMENT
DONE DELIVER VALUE
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73 73 Drupal Projects at Sensis: The Process
Sprint 1 Review = Sprint Retrospective
Sprint 2 Planning Meeting
Mid-Point Review
Sprint 1 Planning Meeting
Sprint 2 Review
Mid-Point Review Sprint 1
Sprint 2
Sprint 0 Planning Meeting Sprint 0
Jan. 28
Feb. 11
Feb. 19
Feb. 26
Feb. 26
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74 74 Sprint Retrospective • Good – Bad – (Could Do) Better – Best
• Scoring:
Progress
Scope
Client Satisfaction Team Satisfaction
Quality
Schedule
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75 Past Drupal
Projects at
Sensis
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76 76 Past Drupal Projects at Sensis
Microsite
Mobile Website
Website Redesign
Microsite
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77 77 Objective:
Create a microsite showcasing major renewable energy technologies in consumer-friendly terms, in addition to displaying Sempra's own involvement in renewable energy initiatives.
Sempra Energy: Microsite Design
Solution:
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78 78 Objective:
Tasked with creating a bilingual mobile site for United Healthcare we developed a means for easily finding common healthful related content as well as convenient health care guidance.
United Healthcare: Mobile Website
Solution:
m.uhclatino.com
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79 United Healthcare: Mobile Website
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80 United Healthcare: Mobile Website
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81 81 Objective:
Launch a site that introduced its unique mission to serve the academic needs of bilingual students.
Ameritas College: Website Redesign
Solution:
To best represent the nurturing environment of Ameritas College, we built a site that emphasized the support structures available to potential students, from registration, enrollment, financial aid, and academic assistance.
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82 82
01 Website Redesign & CMS Integration
Ameritas College / Brand University
Ameritas College: Website Redesign
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83 83
01 Website Redesign & CMS Integration
L.A. Care Health Plan
L.A. Care Health Plan D5 to D7
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84 L.A. Care
DUALS • About the Company:
L.A. Care is the nation’s
largest health care
management company
with over 1 million
members
• Objective:
Create a microsite to
educate the community
and healthcare providers in
L.A. counties to Duals, a
new L.A. Care health plan
http://duals.lacare.org/
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85 85 Website
Redesign &
CMS
Integration
San Diego
Gas &
Electric
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86 86 Website
Redesign
FEMA
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87 87 Website
Redesign &
CMS
Integration
Association of
Hispanic
Advertising
Agencies
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88 88 Website
Design &
CMS
Integration
Cooperative
of American
Physicians
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89 89 Website
Design &
CMS
Integration
The Trevor
Project
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90 90 Website
Design &
CMS
Integration
Versailles
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91 91 Connect with Sensis:
Facebook facebook.com/sensisagency Twitter twitter.com/sensisagency
YouTube youtube.com/sensisagency
LinkedIn linkedin.com/company/sensis_2
Learn more about Sensis: sensisagency.com