development of sensory panels & evaluation of market ......sensory panels – types &...
TRANSCRIPT
Development of Sensory Panels &
Evaluation of Market Samples
Sudhir Nema
Britannia Industries Limited
Winning Design
Manufacture to Design
Distribution
Sale
Marketing
Feedback
Successful
Product
Consumer Winning Product Quality Cycle
Winning Design
ce
Winning Product Quality Design
Superior, Differentiated
Product Design
Packaging
Design
Worth Paying
for
Organoleptic Superior Product
Designing Organoleptically Superior Product
Why do they like it ? What do they like ?
Consumer Panels Sensory Panels
Sensory Panels – Types & Applications
Types of Panels
• Discrimination Panels
Semi –trained
• Trained Panels
Direction & intensity of
differences
• Expert Panels Flavor profiling
Applications
New Product development
Product matching
Product improvement
Process change
Cost reduction
New raw materials
Quality control
Winning Design
Execution / Compliance
Distribution
Sale
Marketing
Feedback
Successful
Product
How do we manufacture Consistent Quality Products?
Manufacture to Design
Tasting Panels Evaluation of Factory Samples
Away From Shop Floor
Cross Functional team members
Evaluation at Regular Intervals
Comparison with Benchmark
Consensus Among Group
Agreed Actions
Implementation
RM Quality
Compliance
Capable
Process and
Compliance
Trained
Manpower
Winning Design
Manufacture to Design
Distribution
Sale
Marketing
Feedback
Successful
Product
In Market Performance Assessment
Winning Design
Feedback
Sale
Sensory Panels for Market Sample Evaluations
Consumer Panels
Preference Tests
Internal Trained Panels
Unbiased Internal Panels
Comparison with Benchmark
Supply Chain Impact on the
product organoleptic
Requirements for Sensory Panelist
Sound health without any issues in sensory perception
Average sensitivity for Taste
Capacity to judge independently
Intellectual curiosity and interest in quality evaluation
Willingness to spend time for evaluation and submission to
periodic tests on acuity and performance
Freedom from prejudices in respect of specific food product types
Selection Screening Training Formation of
Panels
Formation of Sensory Panels
Watch Outs – Factors Affecting Panel
Performance
Adaptation - Reduced sensitivity due to continued exposure.
Logical Error – Panelists modifies a verdict because two or more characteristics of the sample
are associated in his mind.
Halo Effect – Panelists having formed a low (or high) overall opinion of a sample, gives low
(high) ratings to many attributes.
Expectation Error – Information supplied with the sample may trigger preconceived ideas.
Error of Central Tendency –Tendency to score samples near the middle of the scale
Mutual Suggestion – The response is influenced by other panelists’ reaction.
Lack of Motivation – Carelessness of panelists due to lack of motivation / interest .
Thanks