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punk on a crusade against doilies.

The project involved revamping a 1950s confectioners in line with the companys new slogan Fuck the

Backmischung! (Fuck the Cake Mix).

The interior is divided by long benches forming smaller enclosures and cakes are displayed in a jumble ofboxes mounted on the wall above the serving counter.

een Blog Archive Das Neue Kubitscheck by Designliga http://www.dezeen.com/2010/08/03/das-neue-kubitscheck-by-designliga/

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Heres some more information from Designliga:

GIVE BACK THAT GATEAU, GRANNY!

CLIENT

Armin Stegbauer: punk, Greenpeace activist and cafe owner, on a mission from the heart. His aim: to free

cakes and gateaux from their years of imprisonment behind the bars of crocheted doilies, cologne and

dusty Sunday tradition.


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Stegbauer, saviour of Cafe Kubitscheck in Waldfriedhofstrasse, a traditional Munich confectioners

from the 1950s, has made it his goal to revamp the confectioners tradition for the modern age. But notwithout taking on board some endearing aspects of Germanys confectionery culture that are worthy of

preservation.


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One route to his goal is the campaign Torte an anderen Orten ["Gateaux On the Go"], exhibitions at

unexpected locations in collaboration with artists, creative minds and lateral thinkers of all kinds.

Stegbauers mission statement expresses the uncompromising quality standards he applies to his products:

Fuck the Backmischung! [Fuck the Cake Mix!]


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CHALLENGE

Design packaging for the movement.


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INTERIOR DESIGN

Tell me what music you listen to, and Ill tell you who you are was among the principles that served as a

blueprint, starting-point and road-map for the look and feel of the campaign and for the subsequentimplementation of Das Neue Kubitscheck (The New Kubitscheck).

LOCATION

A district with history as the new home of the movement. Munichs Westend district houses a cross-


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section of social classes, all of whom leave their mark. Migrant workers, intelligentsia, students and

tradespeople, coexisting in mutual understanding and respect.

CORPORATE DESIGN

Multifaceted and dynamic. Free from rigid frameworks or visual museum pieces. The corporate design

needs to be vibrant, in a state of permanent flux and change, adapting to developments instead of

compelling alignment.

The focus is the statement Fuck the Backmischung, as the journal, menu and mouthpiece of the


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movement.

See also:

.

Macaroons in

Mexico

Cup cakes

in Cologne

Sweets in

Stockholm

More: Interiors, all

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Posted on Tuesday, August 3rd, 2010 at 5:56 pm by Rose Etherington. See our copyright policy. Follow

comments through the feed.


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1 week ago

Great!!! Is swearing allowed to be used as signage in Germany?

6 days ago

does anybody knows the brand of those black spotlights over the tables?

6 days ago

@Francesco

Atelj Lyktan?

http://www.atelje-lyktan.se/fullpost.asp?ArtID=86...

5 days ago

Absolutly Fantastic. and i can tell you, it is an amazing Coffee as well !

5 days ago

@a

thanks!


f 19 12.8.2010 2:27


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0James Blancking

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0Caroline Collett

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Comments by

5 days ago

I'm sorry to say, but I've seen this before...

Belgian designer of the year, Bram Boo, if I'm right.

5 days ago

I think swearing is always fine in a foreign language and should be encouraged. One of my favourites on ace site Engrish.com

was a Chinese fashion store called 'You Look Fucking Lovely'....

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